James Townsend is the co-founder and CEO of Pattern, a retail technology company. Pattern’s inventory optimisation solutions empower brands and retailers to buy smarter, allocate & replenish faster, and meet demand with precision.
James Townsend is the Co-Founder and CEO of Pattern, a retail technology company. Pattern’s inventory optimisation solutions empower brands and retailers to buy smarter, allocate & replenish faster, and meet demand with precision. Based in South Africa, Townsend leads the organisation as it expands its footprint as a globally distributed force in the fashion, footwear, and speciality retail sectors. Together with his Co-Founder, CTO Hoosain Abass, Townsend has transformed Pattern from a small team into a challenger in apparel retail technology, leveraging over 160 years of collective industry experience to solve complex inventory challenges with retail and data science.
