Brand affinity | Bizcommunity

Brand affinity | Bizcommunity

News

Digital

Snackable content not a fad but a response

Tanika Corneleus 5 Jun 2025

Branding

Dancing in concert: Reimagining brand impact

Tumelo Mphirima, Issued by Motherland OMNi 28 May 2025

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Social Media

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Bronwyn Abrahams 16 May 2025

The rise of the digital showroom: the new frontline for driving car sales

Dealers

The rise of the digital showroom: the new frontline for driving car sales

Mongezi Mtati, Issued by Rogerwilco 15 May 2025

Listening is the new loud: The new era of lead generation

Marketing

Listening is the new loud: The new era of lead generation

Michelle Huxtable, Issued by We Do Digital 2 May 2025

Donald Chauke discusses the era of zero-click marketing is here—where audiences consume, engage, and move on without ever clicking a link (Image supplied)

Digital

Zero-click marketing: The power of walled gardens

Donald Chauke 28 Feb 2025

Motherland OMNi and Respublica partner to unlock powerful student marketing

Marketing

Motherland OMNi and Respublica partner to unlock powerful student marketing

Issued by Motherland OMNi 11 Feb 2025

Seasonal marketing campaigns: Unlocking opportunities year-round

Marketing

Seasonal marketing campaigns: Unlocking opportunities year-round

Issued by Tradeway 29 Jan 2025

#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

Digital

#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

Tyrell Stevens 23 Jan 2025

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

OOH

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

Issued by Tractor Outdoor 22 Nov 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Promise won Gold at the 2024 LIA Awards.

Advertising

South Africa's Promise Agency strikes Gold at LIA for The Vluit Project

Karabo Ledwaba 17 Oct 2024

Will South Africans buy a R1m Chinese double cab?

Dealers

Will South Africans buy a R1m Chinese double cab?

Lance Branquinho 1 Oct 2024

Embracing innovation in South Africa’s media and advertising landscape

Advertising

Embracing innovation in South Africa’s media and advertising landscape

Issued by Advertising Media Forum 6 Aug 2024

Ogilvy leads creative rankings at International Clio Awards 2024

Advertising

Ogilvy leads creative rankings at International Clio Awards 2024

Issued by Ogilvy South Africa 16 Apr 2024

Arpan Sur, senior director, marketing, sub-Saharan Africa at Mondelez International. Source: supplied.

Marketing

Authenticity: The key to successful marketing in 2024

Arpan Sur 13 Mar 2024

Radio & Audio

Phalaphala FM unveils new logo for 2024 Tshivenda Music Awards

26 Feb 2024

Tru-Cape's Fruit-Full 3 clinches Best Gaming Solution at MTN App of the Year Awards

Agro-processing

Tru-Cape's Fruit-Full 3 clinches Best Gaming Solution at MTN App of the Year Awards

16 Jan 2024

SA tourism thrives with 51.8% increase in international arrivals

Tourism

SA tourism thrives with 51.8% increase in international arrivals

22 Dec 2023

Source: © 123rf a new CMO Council initiative in 2023 will audit, identify, and showcase corporate best practices and successes in blending self-interest with altruism in the country

Marketing

CMO Council survey to evidence SA private sector commitment to ESG and sustainability progress

12 Dec 2023

Ogilvy and Carling Black Label win the Partnership Award at the 2023 AdFocus Awards

Marketing

Ogilvy and Carling Black Label win the Partnership Award at the 2023 AdFocus Awards

Issued by Ogilvy South Africa 28 Nov 2023

If you want to capture your customers' attention, advertise on the big screen

Advertising

If you want to capture your customers' attention, advertise on the big screen

Issued by aHead Marketing Services 1 Nov 2023

#BehindTheBrandManager: Behind the wheel of Isuzu SA's marketing: An interview with Ziphindiwe Ngcobo

Dealers

#BehindTheBrandManager: Behind the wheel of Isuzu SA's marketing: An interview with Ziphindiwe Ngcobo

Imran Salie 26 Oct 2023

Castle Milk Stout's refreshed packaging design celebrates African heritage

Packaging

Castle Milk Stout's refreshed packaging design celebrates African heritage

29 Sep 2023

The transformative journey of TLC Worldwide Africa: From marketing agency to martech powerhouse

Marketing & Media

The transformative journey of TLC Worldwide Africa: From marketing agency to martech powerhouse

Theo Clarke, Issued by TLC Worldwide Africa 16 Aug 2023

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy

OOH

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy

Mali Motsumi-Garrido, Issued by Tractor Outdoor 25 Jul 2023

An ad by Promise Agency has been shortlisted.

Advertising

Promise Agency shortlisted at NY Festivals

17 Jul 2023

Source © Niall Wiggan In South Africa, loyalty programme owners are working hard to meet their customers and members where they are, now

Trends

7 loyalty programmes trends

20 Jun 2023

Radio station apps: A digital revolution in enhanced advertising engagement

Radio & Audio

Radio station apps: A digital revolution in enhanced advertising engagement

Jonathan Lumley, Issued by GH Media Group 7 Jun 2023

Radio & Audio

East Coast Radio reinforces its pivotal role in KZN people's lives with new brand positioning

Issued by East Coast Radio 30 Mar 2023

Hollard Changemaker - Creativity and a little good makes a big change

OOH

Hollard Changemaker - Creativity and a little good makes a big change

Issued by Twiga Communications 24 Nov 2022

Eastern Cape's Vincent Park shopping centre celebrates 50 years

Retail & Hospitality Property

Eastern Cape's Vincent Park shopping centre celebrates 50 years

19 Oct 2022

Source: © Md Mahdi The Fifa World Cup this year will attract an estimated five billion viewers

Marketing

Football influencer superstars: Increasing brands' reach of the Fifa World Cup

13 Oct 2022

Advertising awards inspire competition and drive industry excellence, say leading creatives

Advertising

Advertising awards inspire competition and drive industry excellence, say leading creatives

Issued by TBWA 10 Oct 2022

Marketing

Brands need to be collaborative partners to sports they sponsor

Izak van der Walt 9 Sep 2022

What the world needs now

Advertising

What the world needs now

Gareth Leck, Issued by Joe Public 7 Sep 2022

Marketing

3 ways companies can build meaningful customer relationships to drive growth

5 Jul 2022

Branding

Apple regains world's Most Valuable Brand status

Issued by Kantar 15 Jun 2022

Mr Price confident that value-focused model will help it weather volatility

Retailers

Mr Price confident that value-focused model will help it weather volatility

9 Jun 2022

Marketing

Zoho Corporation launches unified marketing platform

11 May 2022

Source: Supplied. Rennie Naidoo, the head of Marketing and Communications at Roche Diagnostics.

Healthcare

Patient education and brand affinity: a symbiotic relationship

Rennie Naidoo 1 Apr 2022

CRM, CX, UX

Customer engagement trends for 2022

Bianca Gardella 7 Jan 2022

Digital in 2022 and beyond: 5 trends that will bring big change

Digital

Digital in 2022 and beyond: 5 trends that will bring big change

SizweSihle Dlamini 3 Jan 2022

AVBOB campaign optimises national reach with Outdoor Network

OOH

AVBOB campaign optimises national reach with Outdoor Network

Issued by Provantage 22 Nov 2021

Navigating mobile app marketing in a privacy conscious mobile space

Marketing

Navigating mobile app marketing in a privacy conscious mobile space

Daniel Junowicz 18 Oct 2021

Brave Group appointed as agency to roll out South African Tourism's global advocacy programme

Marketing

Brave Group appointed as agency to roll out South African Tourism's global advocacy programme

Issued by Brave Group 13 Oct 2021

#PRaisethePR: Delia Sieff, head of communications at SAP Africa

PR & Communications

#PRaisethePR: Delia Sieff, head of communications at SAP Africa

Evan-Lee Courie 18 Oct 2021

A digital world without cookies

Digital

A digital world without cookies

Ryan McFadyen 6 Oct 2021