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The new frontier: AI-driven marketing in the digital age
Marketing & Media
The new frontier: AI-driven marketing in the digital age

Wayne Tigere, Issued by Dentsu 15 hours

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards
Marketing & Media
Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

17 hours

Notice: Calling all out-of-home media practitioners and brand heads
Marketing & Media
Notice: Calling all out-of-home media practitioners and brand heads

Issued by Kabelo Kale 12 Feb 2024

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!
Marketing & Media
Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Daniel Malan, Issued by Dentsu 23 Jan 2024

Embracing the social commerce wave
Retail
Embracing the social commerce wave

17 Jan 2024

Image supplied. Cherylann Sawyer, managing partner at Ogilvy Digital, examines the pivotal micro, macro, and mega-trends shaping advertising
Marketing & Media
#BizTrends2024: Cherylann Sawyer - Charting the future of advertising and technology

Cherylann Sawyer 9 Jan 2024

The Amazon brand lifecycle: Strategies for profitable growth
Marketing & Media
The Amazon brand lifecycle: Strategies for profitable growth

Issued by RT7 Digital 18 Dec 2023

M-commerce is changing how retailers engage with its customers
Retail
M-commerce is changing how retailers engage with its customers

Evan-Lee Courie 23 Oct 2023

Balancing AI and authenticity: The industry's tightrope walk
Marketing & Media
Balancing AI and authenticity: The industry's tightrope walk

Issued by Promise 14 Sep 2023

A.M.A Digital Media unveils Taptap Illuminate: Transforming advertising amidst SA's load shedding
Marketing & Media
A.M.A Digital Media unveils Taptap Illuminate: Transforming advertising amidst SA's load shedding

Issued by Gone Digital 11 Sep 2023

Ogilvy's innovation lab launches new technologies for increased brand impact
Marketing & Media
Ogilvy's innovation lab launches new technologies for increased brand impact

Issued by Ogilvy South Africa 15 Aug 2023

Motsepe Advertising launches a campaign to harness the power of storytelling to elevate brands
Marketing & Media
Motsepe Advertising launches a campaign to harness the power of storytelling to elevate brands

Issued by Motsepe Advertising 4 Aug 2023

The power of the township market: Creating job opportunities and driving economic growth in Africa
Marketing & Media
The power of the township market: Creating job opportunities and driving economic growth in Africa

Issued by Keys Communications 17 May 2023

SA Liquor Advertising Report 2023
Marketing & Media
SA Liquor Advertising Report 2023

Issued by Ornico 2 May 2023

DealFeed takes home 2 Silver MMA Smarties Awards
Marketing & Media
DealFeed takes home 2 Silver MMA Smarties Awards

Issued by Vicinity Media 6 Apr 2023

Source © Jakub Jirsák Creative PR is about the role that PR plays in amplifying brand storytelling, without any gimmicks or other PR tools besides earned and owned
Marketing & Media
Why the SA PR industry should be competing on a global level

Sasha Kupritz 31 Mar 2023

Image source: Ron Lach from
Legal
Legal dos and dont's: Influencers' guide to Comesa regulations

Reece May 3 Nov 2022

Brewing brands to be Africa fit
Marketing & Media
Brewing brands to be Africa fit

Issued by M&C Saatchi Abel 8 Jul 2022

Young media entrepreneur strives to beat unemployment and build community
Entrepreneurship
Young media entrepreneur strives to beat unemployment and build community

Karabo Dhlamini, Issued by SAICA 5 Jul 2022

Digital (communications) is key to a cost-effective post-Covid marketing strategy
Marketing & Media
Digital (communications) is key to a cost-effective post-Covid marketing strategy

Siddharth Bawa 17 Jan 2022

Can the SA fast food market continue to grow beyond Covid-19?
Retail
Can the SA fast food market continue to grow beyond Covid-19?

Craig Schwabe 20 Dec 2021

Source: © rawpixel
Marketing & Media
It's a mobile-first, digital consumption model in the Covid-era

Siddharth Bawa 8 Dec 2021

Satellite dishes connect township residents to South Africa's DSTV television network, owned by telecommunications giant Naspers, in Khayelitsha township, Cape Town, 19 May, 2017. Reuters/Mike Hutchings
Marketing & Media
MultiChoice posts lower half-year profit amid cost deferrals

Priyanshi Mandhan 12 Nov 2021

Reimagined advertising strategies for an evolved TV audience
Marketing & Media
Reimagined advertising strategies for an evolved TV audience

21 Sep 2021

Revealed: The top-ranking media channels and brands in 2021
Marketing & Media
Revealed: The top-ranking media channels and brands in 2021

Duncan Southgate, Issued by Kantar 7 Sep 2021

Exponential Interactive announces its new business division, VDX.tv, is expanding into international markets
Marketing & Media
Exponential Interactive announces its new business division, VDX.tv, is expanding into international markets

Issued by VDX.tv 9 Mar 2020

#BizTrends2020: Data, mobility and content are the key media trends as we enter 2020
Marketing & Media
#BizTrends2020: Data, mobility and content are the key media trends as we enter 2020

Cathy Ibal 8 Jan 2020

Image credit: Sebastian Pociecha on Unsplash.
Marketing & Media
Marketers' tactics are turning customers against them

Joan Osterloh 30 Oct 2019

Provide meaningful value to your customer or risk losing them
Marketing & Media
Provide meaningful value to your customer or risk losing them

Issued by Incubeta 21 Jun 2019

Global Ad Trends report focussing on OTT compiled by Warc
Marketing & Media
Global Ad Trends report focussing on OTT compiled by Warc

25 Oct 2018

Transit.TV delivers incremental reach to TV campaigns
Marketing & Media
Transit.TV delivers incremental reach to TV campaigns

Issued by Provantage 29 May 2018

Putting money where the mouth is - sugar, public health and the advertising industry
Healthcare
Putting money where the mouth is - sugar, public health and the advertising industry

Deborah Minors 18 Jan 2018

'Weather-sensitive' products: adjusting price and promotions to increase sales
Retail
'Weather-sensitive' products: adjusting price and promotions to increase sales

Xavier Rousset, Octavio Escobar and Régis Chenavaz 1 Dec 2017

Facebook evens the playing field by discontinuing 'dark posts'
Marketing & Media
Facebook evens the playing field by discontinuing 'dark posts'

Dr Ewoudt Cloete, Issued by Wunderman Thompson 7 Nov 2017

Tech innovation ushering in new era of retail in South Africa
Retail
Tech innovation ushering in new era of retail in South Africa

15 Jun 2017

Path to purchase... OOH or POS?
Marketing & Media
Path to purchase... OOH or POS?

Issued by Provantage 20 Apr 2017

Image by 123RF
Marketing & Media
#BizTrends2017: 17 trends for 2017

Louise Marsland 27 Feb 2017

Image by 123RF
Marketing & Media
#BizTrends2017: Forrester predicts "less is more" for marketing

11 Jan 2017

Harish Goyal, CEO of Zee Entertainment Africa
Marketing & Media
The A to Z of Zee TV with CEO Harish Goyal

Leigh Andrews 1 Dec 2016

American advertising insights on art of successful political advertising
Marketing & Media
American advertising insights on art of successful political advertising

13 Oct 2016

A fresh coat of Wetpaint
Marketing & Media
A fresh coat of Wetpaint

Issued by Wetpaint Advertising 31 Aug 2016

#YouthMonth: How brands can win with Generation Z [Infographic]
Marketing & Media
#YouthMonth: How brands can win with Generation Z [Infographic]

Beverley Klein 7 Jun 2016

Inaugural FMCG Insights & Conference adjudged a success
Retail
Inaugural FMCG Insights & Conference adjudged a success

18 May 2016

Brands should engage with new media, communications disciplines
Marketing & Media
Brands should engage with new media, communications disciplines

Felix Kessel 18 Apr 2016

South Africa joins industry leaders at Ugandan Social Media Awards
Marketing & Media
South Africa joins industry leaders at Ugandan Social Media Awards

18 Mar 2016

Digital natives still read print
Marketing & Media
Digital natives still read print

17 Mar 2016

Digital Media Asia adds ad blockers, Google's AMP to programme
Marketing & Media
Digital Media Asia adds ad blockers, Google's AMP to programme

5 Nov 2015

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