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Advertising

$13.5bn Omnicom-IPG merger approved by FTC

Karabo Ledwaba 26 Jun 2025

Vikas Mehta, regional CEO of Ogilvy Africa Network (center), and Raphael Beecham, creative director at Ogilvy Tanzania (left), receive the Africa Company of the Year Award for Advertising Agency of the Year from (right) Salim Baabde, managing director of Camel Oil and chairman of the Tanzanite CEO Roundtable, Dar es Salaam Chapter

Advertising

Ogilvy Africa Network named Advertising Agency of the Year

25 Jun 2025

Google’s Veo 3: Advertising’s new AI tipping point

Marketing

Google’s Veo 3: Advertising’s new AI tipping point

Musa Kalenga, Issued by Brave Group 19 Jun 2025

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Marketing

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Issued by BA:KO by EchoHouse 4 Jun 2025

The rise and rise of the little giants – and the creative reformation ahead

Advertising

The rise and rise of the little giants – and the creative reformation ahead

Kurt Schröder, Issued by DoubleShift 3 Jun 2025

Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

Digital

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

Media24 unveils unified advertising and content team

Advertising

Media24 unveils unified advertising and content team

Issued by Media24 29 May 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Advertising

Reliance plans to dominate Indian Premier League ads post-Disney merger using neuroscience

26 Feb 2025

Source: © 123rf Panoramic view of Santiago de Chile with the Andes mountain range in the back. Scopen's latest report analyses the new business practices of creative companies and advertisers' practices in Chile

Marketing

Scopen research finds Chilean creative companies invest an average of R500,000 per year in New Business

28 Jan 2025

Navigating the hybrid work model in advertising

Advertising

Navigating the hybrid work model in advertising

Issued by Penquin 20 Nov 2024

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Marketing

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Jessica Jacobs 14 Jan 2025

#BizTrends2025: ACA’s Gillian Rightford - Navigating the smile curve; reinventing agency value in 2025

Advertising

#BizTrends2025: ACA’s Gillian Rightford - Navigating the smile curve; reinventing agency value in 2025

Gillian Rightford 14 Jan 2025

Source: © Fernando Dantas The 10th edition of the Agency Scope Brazil 2024/25 study has identified an increase in the use of a pitch as a method of selecting agencies

Marketing & Media

Part 2: Agency Scope Brazil 2024/25 study: Pitch the number one method for agency selection

17 Dec 2024

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Source: © NBC News The Toys R Us made with generative video was depressing but that will change and fast

AI in Advertising

AI in Advertising: Entering the wonderful world of generative video... or not

Jarred Cinman 26 Nov 2024

Advertising

Why hybrid work is the future for advertising agencies

Nicole Glover 26 Nov 2024

Embracing the production renaissance

Advertising

Embracing the production renaissance

Katherine Jones and Hylton Heather, Issued by Association for Communication and Advertising 25 Nov 2024

Digital transformation - shaping Mediamark for the future

Digital

Digital transformation - shaping Mediamark for the future

Wayne Bischoff, Issued by Mediamark 22 Nov 2024

Source: © 123rf If you are worried about the dangers of AI taking over the world, the interview with Nobel winner Geoffrey Hinton is chilling and essential viewing

AI in Advertising

Part 3: AI in Advertising - From the threat of AI to Nobel Prizes for AI

6 Nov 2024

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 5 Nov 2024

Source: © 123rf This month VML's strategy director Antonio Petra gives a practical guide to using AI to improve the way your agency operates with your clients and internally

AI in Advertising

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra 4 Nov 2024

Balancing art and speed: Navigating creativity in modern advertising

Advertising

Balancing art and speed: Navigating creativity in modern advertising

Paul Middleton, Issued by Ebony+Ivory 1 Nov 2024

Advertising

South African advertising and PR agencies named and shamed for collaborating with fossil fuel giants

Kristin Engel 18 Oct 2024

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Advertising

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Mahlatse Mokautu, Issued by Wetpaint Advertising 2 Oct 2024

Source: © 123rf This month AI in Advertising examines a key topic in AI: the state of regulation and all the legal issues that this topic raises

AI in Advertising

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman 16 Sep 2024

Image by Terry Levin @Bizcommunity.com. AI in Advertising is brought to you by the Association for Communication and Advertising. It examines AI and how it is changing the industry

AI in Advertising

AI in Advertising: AI - The most pressing challenge to the future of our industry

Jarred Cinman 30 Aug 2024

Source: © 123rf Scopen 2023-2024 shows that the number of marketers seeking integrated agencies is set to rise in South Africa

Marketing & Media

Finding that integration Unicorn: Is it media agencies?

22 Jul 2024

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Radio & Audio

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Issued by Primedia Broadcasting 26 Jun 2024

Roanna Williams attended Kantar's talk on whether the industry has lost its funny bone. Source: Roanna Williams.

Cannes Lions

#Cannes2024: Creative Circle at Cannes - Roanna Williams on bringing back the funny

Roanna Williams 21 Jun 2024

Advertising

VML South Africa and Vodacom to part ways as contract completion nears

10 Jun 2024

Source: © 123rf Claire Watt, senior account director, The Friday Street Club explains that strategic communication is a powerful way to achieve a climate safe future

ESG

South Africa’s creative industry: A ‘change agent’ for a climate safe future?

Claire Watt 6 Jun 2024

Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Marketing & Media

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Feed me Seymour!

Advertising

Feed me Seymour!

Richard Lord, Issued by Advertising Media Forum 21 May 2024

Santam Women of the Future Awards celebrate a decade of inspiration, innovation and empowerment

Awards

Santam Women of the Future Awards celebrate a decade of inspiration, innovation and empowerment

Issued by Media24 4 Apr 2024

The power and potential of franchise expos

Exhibitions & Events

The power and potential of franchise expos

19 Mar 2024

The Limpopo Mirror is published in Louis Trichardt, a town in the north of South Africa’s Limpopo province. Photo: Anton van Zyl

Media

Google and Facebook are killing local news

Nathan Geffen and Anton van Zyl 8 Mar 2024

Spark Media ‘leaps into local’ with new digital ad offering

Digital

Spark Media ‘leaps into local’ with new digital ad offering

Issued by Spark Media 29 Feb 2024

TDMC named Google Premier Partner for 3rd consecutive year

Digital

TDMC named Google Premier Partner for 3rd consecutive year

Issued by TDMC 29 Feb 2024

Advertising

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

The challenges of hyper focusing on digital metrics in South African advertising

Advertising

The challenges of hyper focusing on digital metrics in South African advertising

Issued by Advertising Media Forum 15 Feb 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

Marketing

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Image supplied. Ciaran McKivergan, founder and managing director at 8909 looks at how the migration toward subscription-based social media and AR opportunities is going to make life simultaneously easier and tougher for the creative industry

Advertising

#BizTrends2024: Ciaran McKivergan - The migration toward subscription-based social media and AR opportunities

Ciaran McKivergan 18 Jan 2024

Source: © Chris Schippers From 5 to 9 November 2023, the bustling city of London will play host to the AdForum Worldwide Summit

Advertising

AdForum's true value: Learning from visionaries, bringing home gold

30 Oct 2023

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Research

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Issued by Association for Communication and Advertising 16 Oct 2023

Polarised consumers do respond to advertising

Research

Polarised consumers do respond to advertising

Issued by Ask Afrika 16 Oct 2023