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The Open Chair is being led by a committee made up of Suhana Gordhan – freelance creative, Fran Luckin - chief creative officer, VML, Melina McDonald - executive producer and owner of Darling Films, Ngkabiseng Motau – founding partner and chief creative officer Think Creative, Lorraine Smit - executive producer Darling Films, and Roanna Williams - CCO and co-founder Boundless.