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The Lead Creative

The Lead Creative: "More creative freedom, less money"

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthlessKeith Kakadia

Beer bottles pass through a conveyor belt along a production line at the East African Breweries' microbrewery as the company released its half-year results in Ruaraka, Nairobi, Kenya, 26 January 2024. Reuters/Monicah Mwangi//File Photo

LegalKenyan beer firm asks court to block Diageo's $2.3bn EABL sale to Asahi

Duncan Miriri and Emma Rumney 1 day

A Swiss flag flutters on the headquarters of Nestle in Vevey, Switzerland, November 25, 2024. Reuters/Denis Balibouse/File Photo.

RetailNestlé widens infant formula recall to Africa, the Americas and Asia

Alexander Marrow 1 day

Gold has been predicted to keep rising in 2026. Pictured: Gold mining in South Africa

Energy & MiningGold expected to continue rising in 2026

24 Dec 2025

Image credit: L'Oréal

HealthcareIt's lit: L'Oréal unveils new light tech-powered beauty tools at CES 2026

2 days

Image credit: Reuters

Energy & MiningShell buys stakes in Angolan offshore blocks from Chevron

2 days

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Sally Palmer

Our Salad Mix Maverix calls on African founders to reclaim profit through clarity, structure and insight

9 Dec 2025

Hidden truths, hunting treasure and heroes on the History Channel

Hearst Networks Africa Hidden truths, hunting treasure and heroes on the History Channel

2 Dec 2025

Resilience, creativity, and impact: The dentsu Africa story

Dentsu Resilience, creativity, and impact: The dentsu Africa story

2 Dec 2025

Urban Brew Studios’ Young, Famous & African takes Best Non-Scripted Series at NFTAs 2025

Urban Brew Studios Urban Brew Studios’ Young, Famous & African takes Best Non-Scripted Series at NFTAs 2025

27 Nov 2025

Dentsu Zambia sparks national conversation on heart health with new partnership

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Africa's constraints can be beautiful opportunities for growth

eatbigfish Africa's constraints can be beautiful opportunities for growth

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10 marketing trends for 2026

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One Gospel turns 18 – A journey of faith, music and connection

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Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Publicis Groupe Africa Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

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The non-human consumer: How AI is transforming everyday buying decisions

Kantar The non-human consumer: How AI is transforming everyday buying decisions

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Human8 doubles down on AI-enabled consultative power

Human8 Human8 doubles down on AI-enabled consultative power

29 Oct 2025

Outstanding Innovation 2025: Shaping the future with bold ideas

Kantar Outstanding Innovation 2025: Shaping the future with bold ideas

21 Oct 2025

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