#BizTrends2019

Marketing & Media trends

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Daniel Jaeger, market unit head, Central, East, West Africa at Nokia.
Africa heads for a mobile-powered 2019

Digitalisation and digital innovation are not forgotten as Africa sweeps towards a mobile-powered 2019...

11 Jan 2019

BizTrendsLIVE! Avoid the FOMO!
BizTrendsLIVE! Avoid the FOMO!

If you haven't got around to booking for the BizTrendsLIVE! yet, here's some info so you avoid FOMO...

16 hours ago

Euromonitor's top 10 global consumer trends for 2019

Market research provider Euromonitor International has released its annual list of top emerging trends that provide insights into consumers' changing values and explores how their behaviour is disrupting business globally.

12 hours ago

#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 18 hours ago

#BizTrends2019: Year of the social impact brand (again)

Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it...

By Auryn Hiscock and Mikhaila Hunter 18 hours ago

#BizTrends2019: Digital, data-driven biometrics

The global biometrics market is growing rapidly. In fact, research indicates that the global market is growing a compounded growth rate of 22.9%...

By Pine Pienaar 18 hours ago

#BizTrends2019: Social marketing, and true word (of mouth) power

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

By Leigh Andrews 14 hours ago

#BizTrends2019: Selling to the other 98% - the move to physical retail

We believed that e-commerce was such an obviously better way of shopping. We were wrong...

By Andrew Smith 14 hours ago

Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...

16 hours ago

StarTimes offers satellite TV access to 1000 Nigerian villages

About 1000 Nigerian villages will benefit from the 10,000 African Villages Project, an initiative of the Chinese Government to provide digital TV access to rural communities across Africa...

11 hours ago

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 1 day ago

#BizTrends2019: Brand building must become more about customer experience

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...

By Godfrey Parkin 1 day ago

#BizTrends2019: Top mobile trends for the 2019 consumer

"This is not the year of the mobile phone". The African consumer is tired of hearing this...

By Lynette Hundermark 1 day ago

#BizTrends2019: What's holding back the value of 4IR?

The world is in the middle of the Fourth Industrial Revolution. 4IR is happening all around us, but what are some of the drawbacks South Africa and Africa are facing?

By Alan Knott-Craig 1 day ago

Uprise.Africa scoops the award as the best crowdfunding platform

The first crowdfunding platform in South Africa, Uprise.Africa, was awarded the best crowdfunding platform at the Tropics Magazine 8th inaugural cohort Tropics Changemakers Awards...

1 day ago

In Nigeria, three journalists injured by gunfire while covering political rally

A shooting at a political rally in Nigeria injured three journalists - 15 people were arrested in connection with the incident. The investigation was ongoing...

1 day ago

Cable Network Egypt renewed its agreement with BeIN

BeIN Sports has restarted airing its linear TV channels in Egypt just one day after the network went off air following a disagreement with cable operator Cable Egypt (CNE)...

1 day ago

#BizTrends2019: Social brands get even smarter with insightful strategy

Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences...

By Mongezi Mtati 11 Jan 2019

Multichoice launches 'Step Up' campaign on DStv and GOtv in Nigeria

MultiChoice Nigeria starts the new year with a brand-new offer 'Step Up' for DStv and GOtv customers...

11 Jan 2019

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