Marketing News

Everlytic Insights

Why keeping your customers is now the smartest growth strategy

Cristelle Snyman

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Advertise your job vacancies

South Africa’s most valuable brands add $14bn to their value, as MTN reclaims the no.1 spot

South Africa’s most valuable brands add $14bn to their value, as MTN reclaims the no.1 spotKantar

The Odd Number appoints Andreas Shifotoka as executive lead: digital, growth and enablement

The Odd Number appoints Andreas Shifotoka as executive lead: digital, growth and enablement

1 day

Only one in four chief marketers report being highly advanced, adaptable and agile in embracing emerging martech solutions and innovations (Image source: © 123rf )

CMOs struggle with fragmented “Frankenstack” environments and integration challenges

22 Jul 2026

More news

Source:

The Pitcher Awards 2026 unveils dynamic jury

14 Apr 2026

The summit was launched in 2025. Source: Supplied.

Inside Pat on Brands' Business to Brand Summit

Karabo Ledwaba 13 Apr 2026

Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back against fake versions of Vaseline Body Oils in Nigeria. Source: Unilever.

#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

10 Apr 2026

Why relevance, not reach, is the real driver of email performance

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman, Everlytic 7 Apr 2026

The Animation School is shortlisted for three student films at the New York Festivals Television and Film Awards (Image supplied)

New York Film Awards: SA school shortlisted

2 Apr 2026

Bizcommunity repositions for the future

Bizcommunity repositions for the future

Bizcommunity.com 1 Apr 2026

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

Danette Breitenbach 31 Mar 2026

This is the inaugural list for the CMO 100 recognition. Source: Supplied.

Women lead the way: Inside the female-majority Africa CMO 100 list

30 Mar 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

Guinness Extra brings Guinness’ official beer partnership with the Premier League to life in key markets, including Africa and Asia (Image supplied)

#BehindtheCampaign | Guinness Extra: Inspired by fans

26 Mar 2026

CMOs must bridge the gap between the spreadsheet and the story… or become extinct

Pieter Geyser 20 Mar 2026

African Loyalty Awards spotlight customer-centric brands

African Loyalty Awards spotlight customer-centric brands

19 Mar 2026

"The Golden Age of Strategic PR" is the World PR Day’s (WPRD) official theme for 2026 (Image supplied)

World PR Day 2026 | "The Golden Age of Strategic PR”

17 Mar 2026

Lorraine Landon is the head of advertising solutions for Google in sub-Saharan Africa. Source: Supplied.

Google’s Lorraine Landon: 3 growth blockers holding back ROI in Africa

Lorraine Landon 17 Mar 2026

AdHive Group introduces the Honeycomb: A smarter model for modern marketing

AdHive Group introduces the Honeycomb: A smarter model for modern marketing

AdHive Group 16 Mar 2026

On 29 January 2025 in Kolda, Senegal, Khaby Lame joins a workshop for out-of-school girls organized as part of the ‘Salmaitou’ programme, an initiative engaging girls aged 15 to 19 in STEM (science, technology, engineering, and mathematics), innovation and leadership. Source: Unicef.

Khaby Lame is the world’s most followed TikToker: the story of a Senegalese‑born star who sold his identity

Fanny Georges 16 Mar 2026

South Africa's Deputy Minister of the Presidency, Kenny Morolong, opened the TikTok Safer Internet Summit in Nairobi (Image supplied)

TikTok provides $200,000 in ad credits to expand AI media literacy in sub-Saharan Africa

11 Mar 2026

Liat Madinane is the founder of Ascent Africa. Source: Supplied.

#Newsmaker: The next ascent for agency founder Liat Madinane

Karabo Ledwaba 9 Mar 2026

Deep trust, strong brands: 9 South African banks in Brand Finance’s global top 500

5 Mar 2026

The Gerety Awards full global executive jury for its 2026 edition has been announced (Image source @The All Industry Club )

Gerety Awards announces 2026 global executive jury

3 Mar 2026

Wpp's One Southwark Bridge campus in London (Image source @ WPP

Elevate 28: WPP's strategy to transition into a single company

27 Feb 2026

Kantar appoints Ndeye Diagne as chief strategy and transformation officer, MEA & Türkiye

Kantar appoints Ndeye Diagne as chief strategy and transformation officer, MEA & Türkiye

Kantar 26 Feb 2026

(L to r:) Glenda Venn, global design curation director, JLL Design, Andrew Mageto, photographer, cinematographer, INKA Creative, and Yaa Boateng, CCO, managing director, The Storytellers (Image source: Lesley Svenson @ Bizcommunity)

ADC 105 African jury members on creativity and judging

19 Feb 2026

Sven Huberts (left) has been appointed LePub global president, with (right) Bruno Bertelli, CEO and CCO, LePub Worldwide (Image supplied)

Sven Huberts’ appointed LePub global president

19 Feb 2026

France is the Cannes Lions 2026 Creative Country of the Year Award (Image source: © 123rf )

#CannesLions2026: Creative Country 2026 awarded to France

18 Feb 2026

O&L BrandX MD Patricia Hoeksema.

AI slop hits Africa - Insights from Namibia

Patricia Hoeksema 18 Feb 2026

Consumers face climate burnout as fears over global conflicts increase

Consumers face climate burnout as fears over global conflicts increase

Kantar 17 Feb 2026

The top young creatives who won the chance to represent Kenya globally at Cannes Lions 2026 (Image supplied)

#CannesLions2026 Young Kenyan creatives set for Young Lions competition

11 Feb 2026

How are leading brands harnessing trust and AI to drive growth, create value, and deliver meaningful impact? (Image source: © 123rf )

5 lessons: How leading brands are harnessing trust and AI

6 Feb 2026

The Loeries Official Rankings 2025 have been announced with Joe Public dominating the top spots (Image source: © Loeries)

The Loeries Official Rankings 2025, Joe Public dominates top spots

2 Feb 2026

Let's do Biz