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The dilemma of leadership in the advertising and media industry
The dilemma of leadership in the advertising and media industry

How are leaders in our industry chosen? Often, the position goes to someone who is 'likeable' and a natural 'people's person'. Oh, and often very good at their job. But is that the real qualities that we need in a leader? I don't think so...

By Chris Botha 3 days ago

Credit: Just Imagine.
#AfricaMonth: Africa's revival - foretelling or fairy tale?

Welcome to the future, where a continent once cast in darkness has come into the light...

By Salona Naidoo and Gabi Wojtowitz 15 May 2019

Image source: Gallo/Getty
How marketing with CSR at its heart can change the world

Fitting in perfectly with the rise of purpose-led marketing across the globe is Jeanne du Plessis, corporate affairs and citizenship leader at Procter and Gamble (P&G) South Africa. Du Plessis is a passionate believer that business can and should be a force for good in the world...

By Leigh Andrews 14 May 2019

Image source: Gallo/Getty.
Imagine a world without data?

Why local insights and research associations like PAMRO are important...

By Joaquim Bretcha Boix 13 May 2019

Scenes from the overall Best in Show (Dream Crazy) as well as SA's Pencil-winning work from the final night of #OneShow2019 (Breaking Ballet and Return to Chapman's Peak).
#OneShow2019: Final night's results!

The second of two award nights for One Show 2019 is done and dusted, having taken place at Cipriani Wall Street earlier on Friday, 10 May, with South Africa bringing home a further Silver and Bronze Pencil...

11 May 2019

Pedro Guerreiro, Managing Director: Central Africa at SAP Africa.
#AfricaMonth: From aid-dependent to becoming an investment-dependent continent

Beyond boundaries: the impact of free trade and technology on Africa's accelerating economic development...

By Pedro Guerreiro 10 May 2019

Screen grab from ADC 98th Annual Awards' Black Cube for Best of Show winner, “The Truth Is Worth It,” on behalf of The New York Times, awarded to Final Cut New York and Furlined Santa Monica with Droga5 New York.
#OneShow2019: All the ADC 2019 winners!

The colours of the 711 winners of the 98th global ADC Annual Awards were revealed on the first evening of the One Club for Creativity's Creative Week, held on 6 May 2018 at Metropolitan West in New York, with a Merit Award coming home to SA, for Grid Worldwide's #HopeJoanna...

7 May 2019

Photo by Jon Flobrant on
Explaining the explainer video: how to write a good video script

Explainer videos. Also known as whiteboard animations, illustrated stories, and fast-draw videos. They're either the best thing ever for your product, service or brand, helping you to unpack what you do quickly and compellingly. Or they're an expensive piece of website filler that few visitors watch, and almost no one views all the way to the end...

By Tiffany Markman 6 May 2019

Mauritian humour used in iconography to celebrate independence day
Mauritian humour used in iconography to celebrate independence day

FCB Cread creates fun 'Kreojis' emojies to celebrate Mauritius' 51st year of independence...

3 May 2019

Loeries CEO Andrew Human encourages everyone to tell better stories.
#AfricaMonth: Advertising's shift beyond 'selling stuff' to tell better regional stories

In our annual #AfricaMonth catch-up, Loeries CEO Andrew Human chats about what to expect from Loeries 2019, why judges are briefed to look for locally relevant experiences and communications, and the rising importance of brand humanity and problem-solving in creativity against the continued shift away from merely punting the client product or service...

By Leigh Andrews 3 May 2019

How tribal marketing will redefine the branding landscape
How tribal marketing will redefine the branding landscape

Over the past 10 years, we have seen digital technology reconfigure the relationships between brands and consumers. The rise of globalised competition has given people more choice than they have ever had before...

By Ernest North 3 May 2019

Marketing to consumers? One size does not fit all
Marketing to consumers? One size does not fit all

Personalisation in advertising communication is a key part of the consumer journey. Consumers want a unique connection in exchange for their time, but they're also concerned about how brands use their data. Or are they?

By Maggie Pronto 2 May 2019

Phumzile Mlambo-Ngcuka to be awarded Cannes LionHeart
Phumzile Mlambo-Ngcuka to be awarded Cannes LionHeart

Phumzile Mlambo-Ngcuka, United Nations under-secretary-general and executive director of UN Women, has been awarded the 2019 Cannes LionHeart in recognition of her advocacy for women, human rights and social justice...

30 Apr 2019

#CNILux: Creating Noonoouri - high fashion's virtual darling
#CNILux: Creating Noonoouri - high fashion's virtual darling

Immaculately-dressed, globe-trotting and adorably doll-like, Noonoouri has made an enviable splash in the world of high fashion - but she only exists on the web...

By Lauren Hartzenberg 29 Apr 2019

Some of team Mama Creative, from L to R: Kyle Gounden, Karla Strydom, Mishka Naidoo, Nicola Rossi, Adam Leontsinis, and Tetelo Nhlapo.
#Loeries2019: Mama Creative explains why it's on all of us to tell better stories

You've probably already noticed this year's striking Loeries campaign in your social media feeds and daily industry reads. But this year's campaign is a little different from those of previous years. Here's how Mama Creative hopes Loeries 2019 will inspire us all to tell better stories...

By Leigh Andrews 26 Apr 2019

Xolisa Dyeshana, chief creative officer at Joe Public United.
How Joe Public taps into the zeitgeist of AI in advertising for Africa

Are you ready for the artificial intelligence revolution in advertising, like Ciclope Africa Festival's agency of the year Joe Public? Here, chief creative officer Xolisa Dyeshana explains the importance of showcasing real South Africans at the forefront of global playing fields, against the backdrop of their grand prix-winning Chicken Licken work, Sbu 2.0...

By Leigh Andrews 25 Apr 2019

Image source: Gallo/Getty.
Economic strategy for Central Africa

African Development Bank approves strategy for Central Africa "crucial for the economic integration of the region"...

24 Apr 2019

#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel
#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel

For influencer marketing to continue to grow and perform, it needs to return to its roots of honesty and authenticity says iambassador founder and CEO Keith Jenkins...

By Ruth Cooper 23 Apr 2019

Customer satisfaction is not enough. Delight your customers!
Customer satisfaction is not enough. Delight your customers!

Customer satisfaction is simply no longer enough to ensure business success. Customers want to feel important, engaged and valued. They don't want to be satisfied - they want to be delighted!...

By Mornay Roberts-Lombard 23 Apr 2019

Image source: Gallo/Getty.
Vote for your favourite African creative

Public voting is now open until April 28 for the 30 African creatives selected to compete at the Digital Lab Africa (DLA) Online Pitch Competition...

18 Apr 2019

Six steps to successful customer relationship management
Six steps to successful customer relationship management

As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...

By Eben Esterhuizen 16 Apr 2019

WTMA19: Marketing minimalism, do less, but do it better
WTMA19: Marketing minimalism, do less, but do it better

Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy for your brand...

By Robin Fredericks 16 Apr 2019

#WTMA19: Keith Jenkins on what travel influencers are getting right and wrong
#WTMA19: Keith Jenkins on what travel influencers are getting right and wrong

According to iambassador founder and CEO Keith Jenkins, marketing influencers in the travel industry are either executing their content mind-blowingly well or mind-bogglingly bad...

By Maroefah Smith 15 Apr 2019

Image source: Gallo/Getty.
Africa's digital revolution can unlock inclusive growth, job creation

Growth in Sub-Saharan Africa remains below 3%, three years after crisis...

12 Apr 2019

Image source: Gallo/Getty.
Plan to accelerate African trade

African Development Bank Board approves $4.8 million grant to accelerate African free trade...

12 Apr 2019

Image source: Gallo/Getty.
Timing is everything when it comes to marketing

When it comes to business, timing is everything. However, this is a factor that is often overlooked by many companies, especially those with small teams and even smaller budgets...

By Louise Robinson 10 Apr 2019

For better, but not for worse: why the client/agency relationship isn't like a marriage
For better, but not for worse: why the client/agency relationship isn't like a marriage

"Marriage is the wrong metaphor for the client/agency relationship; it's more like a harem..."

By Vicky Gillan 9 Apr 2019

Bizcommunity sends a clear message that Africa is open for business
Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines
Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity is proud to announce the launch of BIZ | Daily - a daily top story round-up, curated from across 18 industry sectors by most impressions and social media shares...

Issued by Bizcommunity.com 8 Apr 2019

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