Subscribe to industry newsletters

Podcasts

  • Listen to podcasts
  • Download BizTakeouts Mobi App
Image source: Gallo/Getty Images.
Marketers anticipate greater privacy regulation in 2020 [report]

Ahead of International Data Privacy Day, privacy-first marketing is the focus of the policy chapter of Warc's Marketer's Toolkit 2020...

1 day ago

#BehindtheSelfie with... Atisha Gopichund, techno marketing director at Saint-Gobain
#BehindtheSelfie with... Atisha Gopichund, techno marketing director at Saint-Gobain

This week, we go behind the selfie with Atisha Gopichund-Lutchman, techno marketing director at Saint-Gobain sub-Saharan Africa...

By Leigh Andrews 22 Jan 2020

Grand Prix winning campaign; Fox Cricket.
Effective Use of Tech winners announced for Warc Media Awards 2019

Warc has announced a total of eight winners - one Grand Prix, two Golds, two Silvers and three Bronzes - have been awarded in the Effective Use of Tech category...

22 Jan 2020

Sarah Owen, senior editor, WGSN. Image supplied.
Conscious consumerism to have significant impact on marketing strategies in 2020

Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said conscious consumerism and sustainability would have a significant or some impact on marketing strategies in 2020...

20 Jan 2020

Afro-optimism in focus at BizTrendsLIVE!2020
Afro-optimism in focus at BizTrendsLIVE!2020

Bizcommunity has announced the line-up of published and awarded trend analysts from London, Lagos, Senegal and SA, to share their vision of intra-African tech, trade and trends at BizTrendsLIVE!2020 on Thursday, 30 January...

Issued by Bizcommunity.com 13 Jan 2020

#BizTrends2020: Bright future for luxury brands in Africa
#BizTrends2020: Bright future for luxury brands in Africa

With strong economic growth, increased affluence and a growing population that is forecast to double by 2050, the continent holds strong potential for luxury brands...

By Alain Dos Santos 10 Jan 2020

#BizTrends2020: Retail and Gen Z in 2020 - who they are and what they want
#BizTrends2020: Retail and Gen Z in 2020 - who they are and what they want

Although this generation has less spending power than Millennials, it is estimated that 40% of consumer spending will be attributed to Generation Z consumers in 2020...

By Semona Pillay 9 Jan 2020

Image source: Gallo/Getty Images.
A look back at Pan-African PR and marketing trends in 2019

Jordan Rittenberry looks back at the past twelve months and plan for what's to come...

By Jordan Rittenberry 8 Jan 2020

Africa's leading B2B news TO GO>>
Africa's leading B2B news TO GO>>

Monday, 6 January 2020, Bizcommunity, one of the leading business-to-business news platforms on the African continent, celebrates the official relaunch of their podcast offering - BizTakeouts...

Issued by Bizcommunity.com 7 Jan 2020

Image supplied.
The most challenged brands in 2019 and issues impacting brand perception [infographic]

There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction...

7 Jan 2020

Image source: Gallo/Getty Images.
Social media trends for 2020

Tito Ribeiro shares some of the digital marketing trends he thinks will stand out in 2020...

By Tito Ribeiro 31 Dec 2019

Anita de Werd.
Teaching trade: the importance of empowering the female entrepreneur

Maersk has developed a partnership with She-Trade, an initiative from the International Trade Centre, which aims to connect three million women entrepreneurs to the global markets by 2021...

By Louise Burgers 17 Dec 2019

The Best of Biz: Marketing & Media Africa 2019
#BestofBiz 2019: Marketing & Media Africa

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

The Best of Biz: Marketing & Media 2019
#BestofBiz 2019: Marketing & Media

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

How to use online marketing for your brand
How to use online marketing for your brand

How do you harness this consumerism to market and sell your products or services? One of the best ways to achieve this in a modern era is through online or digital marketing.

By Terence T Chinyangare 12 Dec 2019

#PR2020 Summit speakers Nadia Hearn of Faselis, Jody Kolbee of Writers Hand Studios, Jaco Pienaar of PEAR, Sasha Knott of Job Crystal and Regine Le Roux of Reputation Matters. Missing: Robin Tindall of Lead Genius.
#PR2020: Trends in the PR influencer, recruitment, reputation and measurement space

Held at the new 44 on Long venue, above Tiger's Milk, the PR2020 Summit shared top insights into PR trends set to continue into 2020. Here are highlights from the five speakers of the day: Robin Tindall of Lead Genius; Regine Le Roux of Reputation Matters; Sasha Knott of Job Crystal; Jody Kolbee of Writers Hand Studios; and Jaco Pienaar of PEAR...

By Leigh Andrews 12 Dec 2019

Image source: Gallo/Getty.
Experts meet to validate AfCFTA Business Index

The aim of the Africa Continental Free Trade Area (AfCFTA) index is to provide an assessment of the extent to which businesses across Africa find trading across borders in Africa challenging, and to identify the main barriers to trade...

11 Dec 2019

All the speakers from left to right: Stephane Rogovsky, the CEO and founder of R Squared; Amanda Sevasti Alves, head of CX and digital at Publicis Machine; rapper turned businessman, Siya Metane from SlikourOnLife; Nicole Capper, MD and owner of Mango-OMC; well-known blogger; Aqeelah Harron-Ally from Fashion Breed and Hayden Manuel, sportstyle ZA marketing manager at Puma South Africa.
#IABInsightSeries: Digital influencer marketing in the spotlight

Influencer marketing is a young segment in digital marketing, yet it is one that is growing rapidly and is taking up a key role in marketing campaigns. Episode 12 of the IAB's Insight event series focused on this topic. We interviewed the panellists to get their views on the topic...

By Juanita Pienaar 6 Dec 2019

If you're an entrepreneur, storytelling matters
If you're an entrepreneur, storytelling matters

Every night, as part of the ritual of putting my two little sons to bed, I have to tell them a story...

By Dov Girnun 5 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019
Effective Use of Tech shortlist announced for Warc Media Awards 2019

Warc has released the Effective Use of Tech shortlist for the Warc Media Awards 2019...

4 Dec 2019

BizTrendsLIVE!2020 speakers announced and booking open
BizTrendsLIVE!2020 speakers announced and booking open

We are honoured to announce the following speakers who will share their vision of the trends shaping our region, from culture to connectivity and fintech to fashion at BizTrendsLIVE!2020, in association with Ster Kinekor, at the Mall of Africa IMAX theatre on Thursday, 30 January 2020...

Issued by Bizcommunity.com 4 Dec 2019

Credit: Kasi.
Tanzania consumer confidence drops to its lowest in 2019

KASI consumer confidence (KASI CCI) moved slightly in October; the index dropped 1 point to +3. There was minor movement in individual index scores. Tanzania's consumer sentiment experienced the most significant movement dropping 17 points from +2 to -15. Consumer sentiment in Nigeria is still the highest and most upbeat; while Ghana continues to underperform with the lowest CCI at -33.

4 Dec 2019

10 questions to ask the marketing director
10 questions to ask the marketing director

Mike Broom lists some of the key requirements of having necessary, up-to-date knowledge to be able to control the company's marketing destiny with success...

By mike broom 3 Dec 2019

SA handcrafted gin Inverroche looks stateside with Charlize Theron
SA handcrafted gin Inverroche looks stateside with Charlize Theron

As part of its efforts to further expand its presence in the United States of America, South African handcrafted gin brand, Inverroche, has been hosting a series of exclusive events in New York City...

29 Nov 2019

281 billion and counting: Email is here to stay and it's a good thing
281 billion and counting: Email is here to stay and it's a good thing

Two-hundred-and-eighty-one-billion. That's a lot of emails being sent every day by some 4 billion email users around the world. And while many of us feel like we're on the receiving end of about 1 million a day, at least, email isn't going anywhere. Particularly not for marketers and advertisers...

By Jason Liebenberg 28 Nov 2019

Effective means for economic zones development in Africa
Effective means for economic zones development in Africa

The 4th Annual Meeting of the African Economic Zones, organised by the Africa Free Zones Organisation (AFZO) at the African Union Headquarter in Addis Ababa, Ethiopia, focused on industrialisation...

28 Nov 2019

Why retailers should harness the power of influencers
Why retailers should harness the power of influencers

With the ever-growing influence of, well, influencers on consumers, retailers are increasingly looking for ways to tap into their power...

26 Nov 2019

Image source: Gallo/Getty.
The path to sustainable structural transformation in Africa

Sharm El Sheikh in Egypt lays the red carpet for the 14th Edition of the African Economic Conference...

22 Nov 2019

Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .
Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar chats to president and CEO of Scopen International, Cesar Vacchiano, who visited South Africa earlier this month to present the findings from the recent Agency Scope Study...

By Juanita Pienaar 22 Nov 2019

Show more