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Winners from the 2019 Top Brands Awards. Image supplied.
All the big winners at the 21st Sunday Times Top Brands Awards

The results of the 2019 Sunday Times Top Brands Survey (now in its 21st year) was announced last night at an awards ceremony hosted at The Venue at the Houghton Hotel, Johannesburg...

2 days ago

Koo won Overall Favourite Brand in the consumer section.
#TopBrands2019: Dishing up more love

It was a night of consistency at the 21st Sunday Times Top Brands Awards held at The Venue, The Houghton Hotel last night. Koo won Overall Favourite Brand in the consumer section...

By Danette Breitenbach 2 days ago

4 ways brands can incorporate chat messaging into their marketing strategy
4 ways brands can incorporate chat messaging into their marketing strategy

Chat messaging has become an effective communication channel between customers and businesses...

By Wayne Flemming 3 days ago

#GartnerSYM: Offering the 'everything customer' the multi-experience
#GartnerSYM: Offering the 'everything customer' the multi-experience

Continuing the opening keynote from the first morning of Gartner Symposium 2019, Don Scheibenreif, distinguished VP analyst at Gartner, explained the concept of the 'everything consumer' and why we need to offer them the all-new multi-experience...

By Leigh Andrews 17 Sep 2019

Advertising Week Africa postpones mega-event
Advertising Week Africa postpones mega-event

Advertising Week Africa will now take place in the first half of 2020, with a new date to be confirmed...

16 Sep 2019

Image credit: Joanna Kosinska on Unsplash.
Today's experiential marketing is all about content creation

Experiential marketing starts from a narrative...

By Jameson Hlongwane 16 Sep 2019

Sarika Modi, MD of Triple Eight Agency, at the Gender Mainstreaming Awards.
#FairnessFirst: Triple Eight on not just surviving but thriving as an all-female agency

Not only is Triple Eight Africa's fastest-growing all-female marketing agency, they were also the 'overall winners for investing in young women' at the recent Gender Mainstreaming Awards. Here's the essence of the socially conscious marketing, PR and digital agency's success...

By Leigh Andrews 16 Sep 2019

CMO Summit at Leaderex 2019. Image supplied.
CMO Summit at Leaderex: How AI is changing the way we work

Artificial Intelligence and other technologies are changing the way organisations work. To be successful in this new way of work, requires more than just implementing new technologies...

By Danette Breitenbach 13 Sep 2019

Image source: Gallo/Getty.
The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Marsland 13 Sep 2019

Is affiliate marketing entrepreneurship's dark horse? Pro performance marketer David Hart shares his journey
Is affiliate marketing entrepreneurship's dark horse? Pro performance marketer David Hart shares his journey

From Zando in fashion to Faithful to Nature in natural foods, there are a bunch of local affiliate programmes with appealing prospects for budding entrepreneurs. Low start-up costs and an increasingly connected world are as good reasons as any to investigate the potential of affiliate marketing to build a viable income...

By Russell Jarvis 13 Sep 2019

Image credit: Kelly Sikkema on Unsplash.
Relationship management: Don't draw the 'divorce card' too quickly

Understanding client-agency relationships is just the tip of the iceberg, it's managing them that is the recipe for success, writes Johanna McDowell...

By Johanna McDowell 13 Sep 2019

Image credit: Joyce McCown on Unsplash.
How to be brave, brands

WGSN's 2019 report on brands and marketing touched on everything from the power of collaboration to meaningful content and the importance of authenticity - it also highlighted the rise of 'brave brands'...

By Lynette Botha 13 Sep 2019

Marketing the future: Unlocking the human element in a digital world
Marketing the future: Unlocking the human element in a digital world

A data science expert, mind science practitioner and advertising strategist walk into a bar... When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and 'everyone's favourite ad commentator' Andy Rice, it must be the bar at IMM Graduate School's second annual 'marketing the future' event...

By Leigh Andrews 12 Sep 2019

Image source: Gallo/Getty.
The SA consumers with the power to make or break brands

The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week...

By Louise Marsland 12 Sep 2019

Image credit: Jason Leung on Unsplash.
Who killed the copywriter? The death of the English language in advertising

The answer, definitely and resoundingly, is "the art director". But is this true?

By Manqoba Zondi 12 Sep 2019

Andrew Human to leave the Loeries
Andrew Human to leave the Loeries

CEO of the Loeries, Andrew Human, will be leaving the organisation after 15 years at the helm, during which time the Loeries was transformed into a globally recognised festival and the highest accolade for the advertising and brand communication industry across Africa and the Middle East...

Issued by Loeries 11 Sep 2019

Nonye Mpho Omotola, Managing Director, Africa Communications Media Group.
Forging an era of collaboration between Nigeria and South Africa

There are benefits to the two nations of Nigeria and South Africa coming together and working towards shared common goals...

By Nonye Mpho Omotola 11 Sep 2019

Panellists Bradshaw, Walsh and Viviers of Pick n Pay, Takealot and Capitec Bank respectively, with Kantar's Du Chenne.
Marketing fundamentals with the 2019 BrandZ CMO panel

The panel discussion at the Cape Town version of WPP and Kantar's Top 30 BrandZ Cape Town launch event for 2019 featured a panel of take-home marketing insights into the power of purpose and 'clicks and mortar' loyalty from some of the country's best-valued brands, namely Takealot, Capitec Bank and Pick n Pay...

By Leigh Andrews 10 Sep 2019

AFRIMA condemns xenophobia in Africa
AFRIMA condemns xenophobia in Africa

AFRIMA says lack of education, preventable diseases, and extreme poverty are the enemies of Africa and calls for peace in the wake of an upsurge of xenophobic violence in South Africa...

9 Sep 2019

Rocketseed partnerships grow to bring email branding to Africa
Rocketseed partnerships grow to bring email branding to Africa

Rocketseed is expanding its roots into Africa with a host of new companies joining their successful partnership programme...

Issued by Rocketseed 9 Sep 2019

Standard Bank team collecting their accolade.
How SA's second BrandZ winners are delivering brand legacy and innovation

The combination of legacy, clear brand purpose and the courage to innovate characterise this year's top three in the BrandZ Top 30 Most Valuable South African Brands...

By Danette Breitenbach 9 Sep 2019

Image credit: Revlon South Africa.
Revlon's cautionary tale: the changing nature of influencer marketing

A giant in trouble: Revlon considers a sale...

By Brigitte Majewski 6 Sep 2019

Image credit: Alex on Unsplash.
Strategy vs creative: The number one pitch killer

It is not a new issue, but one that continues to create angst for marketers and agencies - writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner...

By Johanna McDowell 5 Sep 2019

Image credit: jacqueline macou from Pixabay.
Real authentic marketing can't be bought

When I was growing up, I remember my highlight about watching TV was not the movies or sitcoms, but the commercials...

By Jennilee Peremore-Oliver 4 Sep 2019

Customer loyalty - It's a dog's life
Customer loyalty - It's a dog's life

Acquiring today's customer is a lot like getting a dog. They provide an endless amount of value and the feel-good sense of confidence that you're doing a good job...

By David Alves 4 Sep 2019

MTA expert, Joel Rubinson at the MMA SA's recent Thought Leadership Event, The Future of Attribution.
MTA expert Joel Rubinson on the future of attribution

The Mobile Marketing Association of SA's (MMA SA) recent thought leadership event, The Future of Attribution, focused on MTA with guest speaker, Joel Rubinson...

By Danette Breitenbach 3 Sep 2019

Image source: Gallo/Getty.
'Africans can do business with the UN'

What must businesses in Africa do to win tenders from the UN? Are there opportunities for African women entrepreneurs?

By Kingsley Ighobor 2 Sep 2019

Panellists at the IAB Insight Series, Episode 9: Benchmarking Digital Excellence - Work that Wins in Digital (L to r) Jarred Cinman, CEO VMLYR; Paula Hulley, IAB South Africa CEO; Ricky Hendricks, digital marketing manager Tencent Africa; Emma Carpenter, group design director Fjord (Accenture); Siyabonga Africa, South Africa Media Innovation Programme and Nomacala Mpeta, head of learning Digify.
IAB Insight Series: Benchmarking for success

As open source becomes more prolific, benchmarking will become more important...

By Danette Breitenbach 2 Sep 2019

Image credit: Fikret tozak on Unsplash.
5 mistakes grown-up brand blogs shouldn't make

Here are five mistakes even grown-up brand blogs make...

By Louisa Douwes Dekker 2 Sep 2019

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