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Top marketers to select The One Show 2020 CMO Pencil winner
Top marketers to select The One Show 2020 CMO Pencil winner

A jury of leading brand marketers will review the 18 highest-scoring entries in this year's One Show and select the one that had the greatest positive impact on a brand and its bottom line...

2 hours ago

Africa and Middle East entries lift the Assegai Awards
Africa and Middle East entries lift the Assegai Awards

Entries for the Direct Marketing Association of SA (DMASA) Assegai Integrated Marketing Awards have, this year, featured submissions from beyond our borders including significant interest from Ghana, Algeria, Mozambique and Botswana...

Issued by DMASA 7 Aug 2020

Multi award-winning agency, Isobar Nigeria, walks away with another 8 awards at the recent Pitcher Awards
Multi award-winning agency, Isobar Nigeria, walks away with another 8 awards at the recent Pitcher Awards

Isobar Nigeria cemented their position as an industry leader by scooping 8 awards at the prestigious Pitcher Awards. They have once again proven their ranking amongst the top creative agencies in Nigeria...

Issued by Dentsu Aegis Network 31 Jul 2020

Vizeum Nigeria and Budweiser win big at the prestigious Pitcher Awards
Vizeum Nigeria and Budweiser win big at the prestigious Pitcher Awards

No better way to showcase award-winning talent than walking away with three awards in one night. This is what Vizeum Nigeria and Budweiser, alongside Dentsu Network brand agencies Isobar, iProspect and The Story Lab, did at the recent Pitcher Awards held in Lagos...

Issued by Dentsu Aegis Network 23 Jul 2020

Warc releases the 2020 Effective Social Strategy Report
Warc releases the 2020 Effective Social Strategy Report

Warc has now released the 2020 Effective Social Strategy Report, featuring insights and themes from the global Warc Awards, highlighting key social trends for effective marketing...

21 Jul 2020

Antibacterial activewear? The claim is just as absurd as it sounds
Antibacterial activewear? The claim is just as absurd as it sounds

Lorna Jane recently launched an "antiviral" line of activewear, called "LJ Shield", generating significant backlash from medical professionals...

By Catherine Burke 20 Jul 2020

The 50-year evolution of the Game brand
The 50-year evolution of the Game brand

Popular South African retailer Game celebrates 50 years of trade this year...

26 Jun 2020

#ACACaresCovid19: Liquidity and the economics of advertising
#ACACaresCovid19: Liquidity and the economics of advertising

In the first episode, industry leaders Thabang Skwambane, MD of FCB Joburg/Hellocomputer and Robbie Brozin, co-founder of global chicken empire Nando's, discuss the topic of liquidity and the economics of advertising. ...

23 Jun 2020

Image supplied.
New Brand Love Story 2020 report reveals the world's most loved brands

The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns to help marketers reposition themselves for the new normal...

19 Jun 2020

Warc Awards announces 2020 Effective Content Strategy winners
Warc Awards announces 2020 Effective Content Strategy winners

A total of 13 campaigns for a variety of global brands across different markets have won in the Effective Content Strategy category of the Warc Awards...

10 Jun 2020

Maggi freshens up online presence in Central and West Africa
Maggi freshens up online presence in Central and West Africa

Maggi has revealed a new website in Central and West Africa that offers fresh twists to popular African dishes. The brand has also released a second season of Yelo Pèppè...

8 Jun 2020

What 5G will mean for marketing
What 5G will mean for marketing

When 5G lands in Africa, it will change everything. Damilola Abodunrin, business head of iProspect Nigeria, explains this new reality...

Issued by Dentsu Aegis Network 5 Jun 2020

Scan Display offers temporary infrastructure for Covid-19
Scan Display offers temporary infrastructure for Covid-19

Exhibition, events and display specialist Scan Display has a range of products and infrastructure solutions that are ideal for managing the Covid-19 health crisis...

Issued by Scan Display 28 Apr 2020

Getty
Why Covid-19 concerns could bode well for local brand growth

Local brands and products that embody homegrown heritage and represent support for local businesses are set to rise in popularity as consumers seek out trusted and transparent options...

Issued by Nielsen 9 Apr 2020

Covid-19 will bring about a retail apocalypse
Covid-19 will bring about a retail apocalypse

No one can truly know what the outcome of this pandemic will be, nor when the virus will pass or if it will ever be defeated. We will forever mark this moment as one of seismic significance...

By Howard Saunders 8 Apr 2020

Joe Stubbs, Interbrand. Image supplied.
Key learnings behind the winning work from the Warc Rankings

Warc has released Lessons from the World's Most Awarded Brands, a report based on an analysis of the recently released three Warc Rankings - Creative 100, Media 100, Effective 100...

8 Apr 2020

Jane Wakely, Mars & Mars Pet Nutrition.
Warc Awards 2020 announces Effective Innovation shortlist

20 campaigns have been shortlisted in the Effective Innovation category, which recognises innovative thinking that has transformed a business to deliver tangible results...

8 Apr 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing
#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study...

By Leigh Andrews, Issued by Kantar 12 Mar 2020

Luxury brands gather in Ghana for inaugural Africa Luxury Dialogue
Luxury brands gather in Ghana for inaugural Africa Luxury Dialogue

The first Africa Luxury Dialogue event took place in Ghana recently, presented as a forum that explored the luxury landscape in West Africa...

5 Mar 2020

Loot, AYO and Volt.Africa announce new SMME-focused online marketplace
Loot, AYO and Volt.Africa announce new SMME-focused online marketplace

A new online marketplace to help SMMEs access the growing digital retail sector in Africa will launch by the end of March...

4 Mar 2020

The Whopper Detour campaign. Image supplied.
Warc Rankings Creative 100 announced

The Warc Rankings Creative 100 has been released with Burger King's The Whopper Detour, by FCB New York, selected as the most creatively celebrated campaign of 2019...

3 Mar 2020

'Bee-washing' hurts bees and misleads consumers
'Bee-washing' hurts bees and misleads consumers

'Bee-washing,' marketing claims that purport to help bees, can diminish the important distinction between a honey bee and native bee...

By Lila Westreich 24 Feb 2020

Burger King’s Fernando Machado
#CannesLions2020: First speakers and sessions announced

The organisers of Cannes Lions 2020 have announced the first speakers and sessions at the Festival...

20 Feb 2020

#BehindtheSelfie with... Doug De Villiers, leader of Deloitte Africa's advertising portfolio
#BehindtheSelfie with... Doug De Villiers, leader of Deloitte Africa's advertising portfolio

This week, we go behind the selfie with professor Doug De Villiers, Deloitte Consulting's Africa advertising, marketing and commerce leader, as well as #NedbankIMC2020 speaker...

By Leigh Andrews 19 Feb 2020

How digital online research achieves superlative levels of insight
How digital online research achieves superlative levels of insight

Digital online research is taking off slowly in Africa, despite offering the continent so many evident benefits over traditional methods. Bev Tigar, Lead Business Development Consultant, Africa, of Borderless Access elaborates on some of these...

Issued by Borderless Access 13 Feb 2020

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New research: Face-to-face meetings most effective for business success

The new study, conducted by Talk2 Media & Events, surveyed over 200 buyers and exhibitors from across the Asia Pacific region looking at industry challenges and the most valued attributes...

10 Feb 2020

King James Group launches new Kenya-based agency, KingJames34°
King James Group launches new Kenya-based agency, KingJames34°

Last night the King James Group launched KingJames34° in Kenya, a partnership between the South African independent agency and the local arm of recent acquisition, 34°...

7 Feb 2020

#BizTrends2020: An overview of Bizcommunity's BizTrendsLIVE!2020
#BizTrends2020: An overview of Bizcommunity's BizTrendsLIVE!2020

Bizcommunity invited a diverse selection of thought-leader industry veterans and #BizTrends2020 contributors to join its vision for Africa at its annual and much-awaited BizTrendsLIVE! event, which took place at Ster-Kinekor Imax Theatre at the Mall of Africa in Midrand, Johannesburg on Thursday, 30 January...

By Clare Matthes 3 Feb 2020

Entries open for Loeries 2020 with a call for change
Entries open for Loeries 2020 with a call for change

Entries to the Loeries 2020 are now open and the Loeries is calling on the brand communication industry to create work that changes things and makes a difference...

3 Feb 2020

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