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Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.
#ECO19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 20 Mar 2019

The need to construct an online strategy for the future
The need to construct an online strategy for the future

In the FMCG market, South Africa has added 100,000 new traditional trade and modern trade stores to its retail universe over the last 20 years...

By Arihant Jain 20 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

Signing of Franco-Ethiopian cooperation agreements.
France and Ethiopia to cooperate in space and economic sectors

Seven Franco-Ethiopian agreements were signed this week, dealing with space cooperation and economic cooperation...

15 Mar 2019

YPO member James Barty - also ACA chairperson and CEO of King James Group.
#YPOEdge: James Barty on brand humanity and doing good business, beyond ticking the 'CSI box'

Leigh Andrews speaks to King James founder and YPO member James Barty about what he gains from his involvement in YPO and how all businesses can make a better impact...

By Leigh Andrews 14 Mar 2019

Cal Fussman at the CTICC ahead of his YPO talk. Image via his .
#YPOEdge: Cal Fussman on the compelling social impact of storytelling on the long game

Last week, YPO hosted the world's largest gathering of CEOs right here in Cape Town, on 6 and 7 March 2019, for its Global Leadership Conference and YPO Edge, with the theme, 'Life of Re'. I spoke to master storyteller Cal Fussman about lessons he's learned from interviewing the likes of Simon Sinek...

By Leigh Andrews 11 Mar 2019

Sports sponsorship: The new playbook
Sports sponsorship: The new playbook

When executed correctly, sports sponsorship is still one of the most powerful options to connect with an already highly engaged, highly emotional audience...

By Gareth Marshall 11 Mar 2019

Are employees the untapped marketing channel?
Are employees the untapped marketing channel?

Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee advocacy is at its core, the promotion of an organisation through its staff...

By Pieter Groenewald 11 Mar 2019

Image source: Getty/Gallo
The cause and effect of behaviour economics

Psychologically, we are programmed to respond well to being rewarded for good behaviour...

11 Mar 2019

UN Women's 2019 International Women's Day image, as created by .
#FairnessFirst: #BalanceforBetter beyond Women's Day 2019 as the global gender pay gap widens

International Women's Day was celebrated on Friday, 8 March with the 2019 campaign theme of #BalanceforBetter. With reports that the global gender pay gap is actually widening despite increased awareness of the issue, we need to go beyond giving working women flowers and cupcakes in recognition of their contributions on the day...

By Leigh Andrews 11 Mar 2019

Is long-term strategy still relevant?
Is long-term strategy still relevant?

In a five-second world where everything needs to be instant and yield immediate results, I find myself asking what's the point of having long-term thinking?...

By Michelle Beh 8 Mar 2019

How alcohol companies are using International Women's Day to sell more drinks to women
How alcohol companies are using International Women's Day to sell more drinks to women

Many alcohol companies see International Women's Day as an ideal opportunity to market their products...

By Carol Emslie 8 Mar 2019

Image source: Gallo/Getty
IAB Insight Series: 6 principles of future focus in the digital economy

The IAB Insight Series held the last edition of its Q1 instalment, namely 'The Future of Work', this time focusing on transformation in the digital economy and the principles of future focus...

By Jessica Tennant 8 Mar 2019

Forget business as usual, build a brand ecosystem
Forget business as usual, build a brand ecosystem

Marketers need more than just optimised ad spend and clever campaigns to thrive in fast-changing times. We need thinkers who are prepared to shift business as usual...

By Lisa Steingold 7 Mar 2019

The two most important quotes in marketing - Becoming an authority and expert in customers' eyes
The two most important quotes in marketing - Becoming an authority and expert in customers' eyes

Tiišetšo Maloma shares the two most important quotations in marketing he says will help you to become an expert in customers' eyes...

By Tiisetso Maloma 7 Mar 2019

Amazon, Starbucks, Apple and Google leaders in guiding customer journey
Amazon, Starbucks, Apple and Google leaders in guiding customer journey

Chief marketing officers believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right...

5 Mar 2019

Unleashing Africa's economic potential with AfCFTA
Unleashing Africa's economic potential with AfCFTA

African trade amongst African countries: with the groundwork laid, innovation and infrastructure investment are needed to unleash the continent's economic potential...

By James Hall 26 Feb 2019

From l-r: Michelle Beh, MD The Jupiter Drawing Room Cape Town, Basil Fortuin, digital publisher for 24.com, Media 24, Adhil Patel, global director at Kantar TNS, Kelly Driscoll, Sanlam Digital Group digital marketing and social media manager, Karin du Chenne, CEO South Africa, Insights Kantar TNS and Lotang Mokoena, a strategist from VML. © .
IAB Insight Series: These are the trends transforming the digital economy

The IAB Insight Series held its second event on The Future of Work, where a panel of experts in the field shared insights on trends transforming the digital economy...

By Juanita Pienaar 25 Feb 2019

South African Sponsorship Association has been launched
South African Sponsorship Association has been launched

The South African Sponsorship Association (SASA) has been launched...

25 Feb 2019

Annual Africa Shared Value Summit to be held in Nairobi
Annual Africa Shared Value Summit to be held in Nairobi

This year's Africa Shared Value Summit will be held in Nairobi, Kenya, 23-24 May 2019, at the Radisson Blu Hotel...

25 Feb 2019

'Palau Pledge' by Host/Havas Sydney, is the most creatively celebrated campaign of 2018. Image supplied.
Warc announces top 100 creative companies

Campaign Palau Pledge, agency BBDO New York, network BBDO Worldwide, holding company Omnicom Group, brand Burger King and advertiser Mars top the rankings and South Africa has placed ninth...

25 Feb 2019

Using digital to personalise customer services in Africa
Using digital to personalise customer services in Africa

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and everything they do...

By Ntombi Mhangwani 22 Feb 2019

Profile of a modern agency strategist
Profile of a modern agency strategist

Devin Ross from Arc discusses how the strategist role can reinvent itself going forward, to add real value to clients and to be a cog in the process of creating great and effective creative work...

By Devin Ross 22 Feb 2019

#FutureFit Yourself: 11 principles of connected marketing
#FutureFit Yourself: 11 principles of connected marketing

Serving the connected individual requires a different approach; one that focuses on creating connected brands. These connected brands will be created by The Connected Marketer...

21 Feb 2019

Marketing SA Inc
Marketing SA Inc

Forget marketing South Africa to foreign investors. The campaign promoting SA Inc needs to begin with the marketing of the country to South Africans...

By Howard Feldman 20 Feb 2019

The digital headaches of a franchise marketing team
The digital headaches of a franchise marketing team

JG Bezuidenhout has compiled a list of my top 5 tools that can help control and regulate franchisees marketing with minimum friction...

By JG Bezuidenhout 19 Feb 2019

mchiroque via .
The professionalism of authenticity

There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...

By Quinn Lubbe 18 Feb 2019

(c) Alexander Sorokopud -
#NewBiz: Distell appoints WPP

Distell has appointed WPP's Team Liquid, a global holding company, to manage the full spectrum of its marketing communications for the company's portfolio of brands...

12 Feb 2019

How to win in the African digital space
How to win in the African digital space

The top four digital areas you can really win at in the African digital space in 2019...

By Seanice Kacungira 12 Feb 2019

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