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The 6 pillars of killer content creation

Here are six points to consider when building a campaign to get brands out there...

By Zubeida Goolam 23 hours ago

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 3 days ago

Image credit: Agence Olloweb on Unsplash.
Agency selection - is there another way?

It's time to consider alternatives to this time-consuming and costly practice, writes Angelika Kempe, executive consultant at AdOps...

By Angelika Kempe 8 Nov 2019

Image credit: Nike.
World Media Group survey identifies activism as key campaign benefit

A new content-led marketing-focused survey found that there is an increased interest in brand activism...

7 Nov 2019

The Goldilocks role of targeting in evidence-based marketing
The Goldilocks role of targeting in evidence-based marketing

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

By Leigh Andrews 7 Nov 2019

Image credit: Practicinganthropology.org.
A guide to understanding the importance of anthropology in B2B marketing

Anthropology in the B2B space has seen great success over the years by helping businesses at all levels see and think differently about their business and clients...

By Martin Musasa 7 Nov 2019

Image credit: Clio Entertainment Awards.
2019 Clio Entertainment Awards 'Of the Year' finalists announced

The Clio Entertainment Awards has announced the finalists for the 2019 'Of the Year' awards...

7 Nov 2019

Image credit: NYF Advertising Awards.
NYF Advertising Awards recognise pre-entered work with Mad For This Ad

The New York Festivals' International Advertising Awards has introduced a new initiative that will acknowledge impressive work before it's been entered into the awards programme...

6 Nov 2019

Image credit: Joshua Hoehne on Unsplash.
The importance of brand positioning in a depressed economy

When the going gets tough, the marketing budget gets slashed. It's an age-old truism that marketing activities are among the first to be cut back during austere times...

By Nona Koza and Gabrielle Gray 5 Nov 2019

Creativity in a 4IR world
Creativity in a 4IR world

The Fourth Industrial Revolution (4IR) has been dominating headlines and debates in recent years...

By Yatish Narsi 4 Nov 2019

#FairnessFirst: Go beyond pink branding for true female customer satisfaction
#FairnessFirst: Go beyond pink branding for true female customer satisfaction

Her focus on how financial services, in particular, tend to connect with females consumers in the wrong way was a stand-out section of Barbara Cador, global head of Kantar's CX+ initiative's opening presentation at the Cape Town version of the Kantar customer experience (CX) advantage 2019 masterclass...

By Leigh Andrews 4 Nov 2019

Announcing Nahana Communications Group: An innovative offering launched to better deliver for SA's advertising and marketing demands
Announcing Nahana Communications Group: An innovative offering launched to better deliver for SA's advertising and marketing demands

South Africa's advertising and marketing communication industry has a new group of agencies, Nahana Communications Group...

Issued by FCB Joburg 1 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside
#ExperienceAdvantage: It takes a village to get CX right, from the inside

Marketing insights continued at Kantar customer experience (CX) advantage 2019 masterclass when Collective ID's Zanele Ntulini took to the platform to share a practical guide in explaining what we often forget in aligning the customer experience with the brand promise when tackling customer experience projects...

By Leigh Andrews 31 Oct 2019

AWIEF conference 2019.
AfCFTA must be linked to women empowerment

A resolution taken at the annual Africa Women Innovation and Entrepreneurship Forum conference, calls on the economic empowerment of women to be linked to the Africa Continental Free Trade Agreement (AfCFTA)...

By Louise Marsland 31 Oct 2019

Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards
Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards

South Africa media personality Bonang Matheba has been named African Influencer of the Year the 2019 E! People's Choice Awards...

31 Oct 2019

Image credit: Epica Awards.
One Young World to join Epica at 2019 Creative Circle

Epica has partnered with One Young World: The Global Forum for Young Leaders for the 2019 Creative Circle seminar...

30 Oct 2019

Image credit: Sebastian Pociecha on Unsplash.
Marketers' tactics are turning customers against them

As early as December 2017, Forrester's Brendan Witcher warned that marketers need to be aware of the "creep factor" when deploying strategies of personalisation and individualisation in their marketing efforts...

By Joan Osterloh 30 Oct 2019

Image credit: Jordan Ladikos on Unsplash.
Moving from differentiation to authenticity

As marketers, we've been told - and taught - to differentiate, differentiate and differentiate...

By Beate Stiehler-Mulder 25 Oct 2019

Image credit: Sharon McCutcheon on Unsplash.
Google, Facebook and Amazon to dominate global adspend in 2020 - forecasts Warc

Warc has forecasted global advertising investment growth across the 19 categories it monitors - which is expected to result in a 6% ($656bn) increase...

25 Oct 2019

Image source: Getty/Gallo
From the missing middle to the co-economy

The middle class as we know it is endangered. Formerly, the middle class was defined by what it owned, its consumption. Today, we need to re-think what it means to be middle class...

By Bronwyn Williams 24 Oct 2019

Clio Entertainment Awards announces 2019 shortlist
Clio Entertainment Awards announces 2019 shortlist

The shortlist for the 2019 Clio Entertainment Awards has been announced. The awards will be handed out on 21 November 2019 at the Dolby Theatre in Hollywood...

24 Oct 2019

AfDB in Angola (L - R): Joohoon Kim, Chargé d’ Affaires of the Republic of Korea in Angola; Moono Mupotola, the Bank’s Director for Regional Development & Regional Integration; Joffre Van-Dúnem Júnior, Minister of Commerce; Sérgio dos Santos, Secretary of State for Economy; Joseph Ribeiro, the Bank’s Country M.anager for Angola
Angolan study to improve competitiveness in trade

African Development Bank funds Angola initiative to improve business environment...

24 Oct 2019

Image credit: Esteban Lopez on Unsplash.
A different perspective on measurement for the non-analytical mind

Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing efforts? Let me help...

By Tyran De Beer 24 Oct 2019

Image credit: Thomas William on Unsplash.
The right video for the right time

In Nielsen and Taboola's "Moment of Next" study, the two company's took a look at video-watching...

By Travis Bussiahn 24 Oct 2019

Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions
Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions

The New York Festivals' Global Awards has announced the executive juries for this year's Executive Jury sessions...

22 Oct 2019

Africa's informal sector can contribute to the formal economy
Africa's informal sector can contribute to the formal economy

Africa has a thriving informal sector, but governments are constrained when it comes to regulating this sector so that it can contribute to the formal economy...

By Laurent Lamothe 18 Oct 2019

Image credit: Jaromir Kavan on Unsplash.
How technology helps brands evolve

Today's customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want.

By Paula Sartini 18 Oct 2019

A love letter to misfits
A love letter to misfits

Culture, by its very definition, ought to be fluid. It evolves, it changes, it adapts, and it reflects in perhaps the most authentic way the ideals, purpose and passion of an organisation...

By Taazima Kala-Essack 17 Oct 2019

Social media platforms and online video set to consolidate their dominance in advertising in 2020
Social media platforms and online video set to consolidate their dominance in advertising in 2020

Nearly half of advertisers admit they don't currently have the right balance between online and offline, according to the latest annual state of marketing study, Getting Media Right: Marketing in Motion, from Kantar...

Issued by Kantar 17 Oct 2019

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