Mark Tomlinson, group managing director Hellocomputer.
#BizTrends2019: Embrace these business-changing themes or suffer the consequences...

This is a genuinely fascinating time to be alive, and yet it is even more fascinating to be in the business of communications, as we bear witness to and participate in some of the industry's most ground-breaking developments...

By Mark Tomlinson 1 day ago

Agile, mobile, and accessible: Programmatic is the new startup
Agile, mobile, and accessible: Programmatic is the new startup

Many marketing departments will have to decide how much of their digital adspend should go on premium inventory and how much should go on programmatic. Keabetswe Kgomongwe from Hoorah examines why we should reframe the choice by comparing the two to established businesses and startups respectively...

By Keabetswe Kgomongwe 17 Jan 2019

New APO Group CEO, Lionel Reina.
#BizTrends2019: Africa is one of the major players in the global economic future

New APO Group CEO, Lionel Reina, gives Bizcommunity.Africa his trend predictions for 2019...

17 Jan 2019

Why the wall?
Why the wall?

Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...

By Chris Botha 16 Jan 2019

Screengrab from .
Deception is the lowest form of marketing

People first engage with people and brands for many reasons related to the first-impression they create - but they stay engaged when there is recognition of, and comfort in the VALUES of those people and brands...

By Nick Grubb 16 Jan 2019

Olesia Bilkei ©
#BizTrends2019: Social marketing, and true word (of mouth) power

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

By Leigh Andrews 15 Jan 2019

Dali Tembo, managing director of Instant Grass International.
#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 15 Jan 2019

#BizTrends2019: Year of the social impact brand (again)
#BizTrends2019: Year of the social impact brand (again)

Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it...

By Auryn Hiscock and Mikhaila Hunter 15 Jan 2019

Godfrey Parkin, CEO of Britefire and of Angaza.
#BizTrends2019: Brand building must become more about customer experience

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...

By Godfrey Parkin 14 Jan 2019

#BizTrends2019: 4 niche e-commerce stores driving innovation in online shopping
#BizTrends2019: 4 niche e-commerce stores driving innovation in online shopping

Service is the new selling. This dedication towards offering tailored service is what differentiates mass from niche online retailers. We're no longer selling things, but the experience of buying them...

By Graham van der Merwe 10 Jan 2019

Not another consultant is what Africa needs
Not another consultant is what Africa needs

Our African consulting landscape consists of both global and local consultants who position themselves as subject matter experts, innovative thinkers, corporate entrepreneurs and so much more. If they're that good the next question I ask myself is if they're that prolific at setting up and running businesses, why aren't they running their own?...

By James Maposa 28 Dec 2018

Cause-related marketing: Why we do it and where the value lies
Cause-related marketing: Why we do it and where the value lies

In a society such as ours, in such dynamic, developmental evolution, causes are the fuel that helps drive change. Citizen activism brings issues to the nation's attention, it informs our people, inspires progress and supports our government...

By Joanna Oosthuizen 21 Dec 2018

Marketing spend per platform - and who takes the lead?
Marketing spend per platform - and who takes the lead?

IAS managing director and Scopen Africa and UK partner Johanna McDowell takes BizCommunity readers through current trends in marketing to communications investment ratios, highlighting where South Africa ranks compared to the global average...

By Johanna McDowell 20 Dec 2018

#BestofBiz 2018: Marketing & Media Africa
#BestofBiz 2018: Marketing & Media Africa

We've compiled our annual #BestofBiz 2018 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

18 Dec 2018

Data science presents enormous opportunities in Africa
Data science presents enormous opportunities in Africa

Data science needs to embrace African context and work for greater good...

17 Dec 2018

Hey C-suite: Use data-based marketing, just don't be creepy
Hey C-suite: Use data-based marketing, just don't be creepy

Today's business landscape is challenging and complex. So with the promise that 'data' is the answer, and swayed by the promise of ROI that data can bring, CFOs are increasingly signing off on moving marketing budgets over to consultancies like Deloitte and Accenture...

By Jay Thomson 14 Dec 2018

Perfect pitch: Getting the brief right first
Perfect pitch: Getting the brief right first

If your pitch brief does not adequately explain the "job to be done", it's time and money wasted. To get a functional brief in writing, you need to create a document that communicates enough for an agency to put their heart into getting the job...

By Johanna McDowell 14 Dec 2018

Mandla Shezi, CEO of Hollard International.
Understanding the diversity of Africa is key to its growth

'Africa is not a country' and understanding Africa in all its diversity is fundamental to business excellence on the continent...

11 Dec 2018

Vlogstars! How to start winning at YouTube
Vlogstars! How to start winning at YouTube

"It's such a weird job title, to introduce yourself as a 'YouTuber', but only a small part of it is making the videos. It's a hugely complex role, which only content creators really understand..."

By Leigh Andrews 11 Dec 2018

Agency Scope UK 2018/2019: Early insights, possible trends
Agency Scope UK 2018/2019: Early insights, possible trends

Johanna McDowell, Scopen Partner and Director for UK and South Africa gives a few early insights and trends derived from interviews that are currently being conducted with CMOs of leading brands in the UK by Agency Scope...

10 Dec 2018

Customer experience: The marriage of marketing and technology
Customer experience: The marriage of marketing and technology

Paula Sartini, founder and CEO of BrandQuantum, delves into the new role of marketing and IT in the era of Customer Experience...

By Paula Sartini 10 Dec 2018

#AEC2018: Freedom of movement essential for Africa's transformation
#AEC2018: Freedom of movement essential for Africa's transformation

Africa Economic Conference 2018 focuses on Africa Visa Openness and integration...

7 Dec 2018

#AEC2018: Accelerating AfCFTA to create growth for Africa
#AEC2018: Accelerating AfCFTA to create growth for Africa

The African Continental Free Trade Area (AfCFTA) aims to create a single continental market for goods and services, with free movement of business persons and investments...

7 Dec 2018

Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

Unilever CMO Keith Weed © .
Unilever CMO Keith Weed to retire in 2019

NEWSWATCH: Unilever CMO Keith Weed will retire from the role next year, after 35 years at the company...

6 Dec 2018

#AEC2018: Africa's "easy decade" of economic growth is over
#AEC2018: Africa's "easy decade" of economic growth is over

Africa must focus now on its biggest resource for growth - its young people, experts urged...

6 Dec 2018

#AEC2018: Africa's integration is no longer a choice
#AEC2018: Africa's integration is no longer a choice

African countries must leverage their strengths to accelerate drive towards integration...

5 Dec 2018

#ATFexpo2018: How to localise global trends for the SA consumer - Part 2
#ATFexpo2018: How to localise global trends for the SA consumer - Part 2

Nicola Cooper delivered a trend talk on the localisation of global trends at the recent ATF Trade Expo in Cape Town...

By Maroefah Smith 5 Dec 2018

Advice for a 24-hour pocket mobile plan
Advice for a 24-hour pocket mobile plan

Imagine you had only 24 hours to put together a passable mobile marketing plan. What mobile tactics would you prioritise over a day because they are such non-negotiables?...

By Mike Laws 5 Dec 2018

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