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The Lead Creative

The Lead Creative: "More creative freedom, less money"

Mark Read, former CEO of WPP, has been announced as the chairman of Kantar’s newly formed Board of Directors (Image source: © Kantar Media )

Mark Read's next move announced

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

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Source: Supplied

Top 10 global consumer trends revealed for 2022 - Euromonitor

17 Jan 2022

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

13 Jan 2022

Source: Getty

Subscription economy to hit $275bn in 2022: Where's the growth coming from?

11 Jan 2022

Source: ©mangostar -

More shoppers panic buying ahead of festive season - report

25 Nov 2021

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What is Africa's youth hearing about Africa?

11 Nov 2021

Africa's digital media disruptors 'punching above their weight'

Africa's digital media disruptors 'punching above their weight'

11 Nov 2021

Where your backstory is a front page story

Where your backstory is a front page story

Bizcommunity.com 10 Nov 2021

Source:

Smart TV voice assistant transactions to hit nearly $500m in 2023

14 Oct 2021

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

5 Oct 2021

Cementing mental shortcuts with your brand assets

Stina van Rooyen, Kantar 29 Sep 2021

Ah, Africa! One step forward, two beats ahead with Africa Life by Kantar

Ah, Africa! One step forward, two beats ahead with Africa Life by Kantar

Ndeye Diagne, Kantar 16 Sep 2021

Dentsu Africa launches 'Entertainment like never before'

Dentsu Africa launches 'Entertainment like never before'

dentsu 8 Sep 2021

Revealed: The top-ranking media channels and brands in 2021

Revealed: The top-ranking media channels and brands in 2021

Duncan Southgate, Kantar 7 Sep 2021

Edutainment through comedy; a social experiment

Edutainment through comedy; a social experiment

Edward Shila, Dentsu 26 Aug 2021

Source: ©bagworld -

Food & Drink 2021 rankings: Coca-Cola and Nestlé continue to dominate

11 Aug 2021

Source:

Voice assistant transaction values to hit $19,4bn by 2023

3 Aug 2021

Source:

Warc details Advertising Trends report 2021/2022

13 Jul 2021

Global Diversity, Equity and Inclusion Census extended

Global Diversity, Equity and Inclusion Census extended

2 Jul 2021

Segmenting for the future: 5 emerging consumer types

Segmenting for the future: 5 emerging consumer types

John Watling 21 Jun 2021

Source:

D&AD 2021 social media trends

Ashleigh Burton 14 Jun 2021

#PulpNonFiction: Chicken and eggs

#PulpNonFiction: Chicken and eggs

Bronwyn Williams 7 Jun 2021

Dentsu Africa launches Consumer packaged goods like never before

Dentsu Africa launches Consumer packaged goods like never before

Dentsu 7 May 2021

Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

Adeola Tejumola, Kantar 4 May 2021

African countries reach tipping point for e-commerce adoption - PayU data

African countries reach tipping point for e-commerce adoption - PayU data

29 Apr 2021

Euromonitor identifies 6 cannabis consumer archetypes

Euromonitor identifies 6 cannabis consumer archetypes

21 Apr 2021

Credit: Getty

Consumers spent $900bn more at online retailers globally in 2020

14 Apr 2021

The 5 habits of highly effective advertisers

The 5 habits of highly effective advertisers

Daren Poole, Kantar 14 Apr 2021

Boosting brand purpose by solving value-action gaps in Africa

Adeola Tejumola, Kantar 25 Mar 2021

Paying tribute to Aggrey Maposa

Paying tribute to Aggrey Maposa

Kantar 9 Mar 2021

2020 digital holiday sales climb to $1.1tn globally - Salesforce

2020 digital holiday sales climb to $1.1tn globally - Salesforce

13 Jan 2021

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