Marketing & Media Trends

Bronwyn Williams

Trend Analyst - Marketing Strategist
Location:Johannesburg, South Africa
Skype:bronwynruthwilliams

Profile

Strategic marketer and trend analyst with a special talent for seeing the wood for the trees (and the trees in the wood).
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Naughty and nice treat trends

Sometimes we all need a little "me time", a small treat to look forward to at the end of a long day or a hard week, or (what is set to be) a gruelling year...

By Bronwyn Williams 19 Feb 2019

#BizTrends2019: Social credit scores three ways: The good, the bad and the ugly

Social credit scores are set to be one of the trending terms for 2019. However, not all credit scores are created equal (or with equally good intentions)...

By Bronwyn Williams 7 Jan 2019

#BizTrends2019: Big brother brands - how to not be evil in 2019

'Don't be evil.' That three-word phrase was a famous part of Google's code of conduct, until April last year that is.

By Bronwyn Williams 7 Jan 2019

Immaterial world: The virtual future of fun

Younger consumers value experiences - particularly personalised, meaningful experiences - highly. In other words, Generation Z is looking for 'less stuff, and more stories'...

By Bronwyn Williams 2 Jan 2019

Bio-punks and the democratic DIY design of the human body

In August 2018 Kim Kardashian and Chrissy Teigen caused a social media frenzy when the posted pictures of themselves sporting what appeared to be body-modification "jewellery" implanted in their necks and torsos on their respective social media feeds...

By Bronwyn Williams 14 Dec 2018

Undoing the business of bias

As we delegate more and more of our business decisions to machines, algorithms and artificial intelligence, we need to aim to programme empathetic, ethical robots...

By Bronwyn Williams 26 Nov 2018

What Generation Z wants - how to attract the "next" generation to your brand and business

Millennials are already in their mid-thirties. It's time for brands and businesses to shift focus to the next generation, Generation Z...

By Bronwyn Williams 17 Oct 2018

Seamless Travel - Why shouldn't the journey be as pleasurable as the destination?

Leisure travel is supposed to be a pleasurable experience. Unfortunately, even the best holiday tends to involve large quantities of administration and frustration before you get there...

By Bronwyn Williams 20 Sep 2018

VR: From virtual to reality

When you think of virtual reality (VR) and augmented reality (AR) you probably associate the technology with Pokemon Go and marketing gimmicks. However...

By Bronwyn Williams 17 Aug 2018

#MobileCommerce: The last mile digitised, democratised and on-demand

It's no secret, in the digital age shoppers want what we want when we want it...

By Bronwyn Williams 10 Jul 2018

Experience, it's more than entertainment

The future of retail, and indeed any business, is about selling solutions rather than products; creating an experience over an above an economic transaction...

By Bronwyn Williams 21 Jun 2018

Privacy - The new luxury purchase

In the wake of the recent Facebook scandal that revealed how Cambridge Analytical had gained improper access to the sensitive, personal information of up to 87 million Facebook users, consumers around the world are waking up to the value of personal privacy...

By Bronwyn Williams 20 Jun 2018

Mommy's little cyborg: Meet Generation Alpha

Generation Alpha, made up of children born from 2010 onwards, has already attracted the attention of marketers and start-ups around the world...

By Bronwyn Williams 11 May 2018

The blockchain effect

How the technology behind the global crypto-craze is redefining the internet, the global economy and the next wave of digital disruption...

By Bronwyn Williams 8 May 2018

Generation selfie and the internet celebrity face

Selfie-culture is changing both the way consumers see themselves - and the way that humans look...

By Bronwyn Williams 11 Apr 2018

What's trending? Retro-millennia

Perhaps as a reaction to the disillusionment of adulthood, the millennial generation is looking back to the comforts of childhood brands and media as a balm for their collective pre-mid-life-crisis...

By Bronwyn Williams 29 Jan 2018

The dirty side of content marketing

The logic of context marketing is simple: To get more conversions you need more leads. To get more leads, you need more traffic, that is web clicks. And, to get clicks, you need content. Lots of it...

By Bronwyn Williams 12 Jan 2018

#BizTrends2018: The evolution of fintech: Middlemen beware

In 2016 alone, over $17bn was invested in fintech start-ups. And when all the numbers are in for 2017, this figure is likely to double. ...

By Bronwyn Williams 9 Jan 2018

Are retailers taking over the finance space?

Retailers have built trust with their customers, and this poses a growing threat to banks' traditional market...

By Bronwyn Williams 2 Oct 2017

How advertising's ugly duckling has turned into a swan

Despite the bad reputation, there is hardly a business on the planet today that has not adopted some form of direct marketing, writes Bronwyn Williams...

By Bronwyn Williams 13 Jul 2017

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