Partners this year include the U.S.'s American Society of Business Publication Editors (ASBPE), New Zealand's Magazine Publishers Association (MPA), South Africa's SAFREA and Australia's Society of Editors NSW.
According to Paul Heney, TABPI President, “We're expecting a lot of growth in the awards this year, based on feedback we've received from editors and publishers in several countries, particularly Canada, the U.K., South Africa and Australia.” Heney also noted that more magazines have realized the benefits of participating in competitions like the Tabbies. “Smart magazine staffs leverage their awards by using them to show both readers and advertisers that they maintain internationally recognized editorial and design. That can be a really powerful marketing tool.”
The Tabbies international B2B magazine competition encompasses 20 categories, and is open to English language business-to-business publications around the world that are published at least quarterly.
Categories in the Tabbies' editorial division include: Best Single Issue, Department, Editor's Column, Feature Article, Focus/Profile Article, How-To Article, News Coverage, Regular Column, Single News Article, Special Section, and Technical Article. Categories in the design division include: Feature Design, Front Cover, Digital Imagery; Front Cover, Illustration; Front Cover, Photograph; Front Cover, Special Issue; Opening Page or Spread; and Table of Contents. The online division recognizes the most interactive, informative B2B websites as well as online-only features.
The 2008 Tabbies are also supported by companies that have an interest in working with B2B editors and publishers -- as well as supporting editorial and design excellence: The Platinum Sponsor is FosteReprints, www.fostereprints.com. Gold Sponsors for the 2008 Tabbies are: Texterity Inc., www.texterity.com, RedRover Reprint & Content Management Services, www.redroverreprints.com, BtoB Magazine, www.btobonline.com and Proximity Marketing, www.proximitymarketing.com. Silver Sponsors for the 2008 Tabbies are: Business Strategies Group Asia, www.bsgasia.com and Lane Press, www.lanepress.com.
The deadline for entries to be postmarked is March 5, 2008. An electronic version of the Call for Entries (including entry form) is now available at the TABPI website, www.tabpi.org. Judges for the competition will be culled from suggestions of regional editorial groups across the globe. Winners will be announced on or about July 1st, 2008.
