#BizTrends2019: Selling to the other 98% - the move to physical retail

We believed that e-commerce was such an obviously better way of shopping. We were wrong...

By Andrew Smith 5 hours ago

#BizTrends2019: Social marketing, and true word (of mouth) power

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

By Leigh Andrews 1 day ago

Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...

1 day ago

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 2 days ago

#BizTrends2019: 4 niche e-commerce stores driving innovation in online shopping

Service is the new selling. This dedication towards offering tailored service is what differentiates mass from niche online retailers. We're no longer selling things, but the experience of buying them...

By Graham van der Merwe 10 Jan 2019

Pernod Ricard bets on Africa with Jumia investment

Pernod Ricard, the owner of Beefeater gin, Absolut vodka and Jameson whiskey, is strengthening its partnership with African e-commerce player Jumia by buying an unspecified stake...

19 Dec 2018

Mastercard, Next Retail Concepts present an immersive way to shop online

A new e-commerce experience from Mastercard and Next Retail Concepts lets shoppers browse and buy just like they are in a physical store - across any browser...

7 Dec 2018

West Africa consumer confidence shows small dips and some gains

Nigeria's latest Consumer Confidence Index (CCI) for the third quarter of 2018 has shown a four-point decline to 118, while Ghana's CCI for the same quarter has risen five points to 113, all in all a fairly stable picture for West Africa...

Issued by Nielsen 7 Dec 2018

#AEC2018: Accelerating AfCFTA to create growth for Africa

The African Continental Free Trade Area (AfCFTA) aims to create a single continental market for goods and services, with free movement of business persons and investments...

7 Dec 2018

Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

The consumer power-shift of the digital age

Advances in telecommunication technology have transformed the tools used for marketing and consumerism and ultimately, the way that businesses operate...

By Itumeleng Mukhovha 6 Dec 2018

#ATFexpo2018: How to localise global trends for the SA consumer - Part 2

Nicola Cooper delivered a trend talk on the localisation of global trends at the recent ATF Trade Expo in Cape Town...

By Maroefah Smith 5 Dec 2018

Africa's mobile money ecosystem connects to China

Africa's largest mobile money ecosystem has connected to China's largest payment service in real-time...

5 Dec 2018

#ATFexpo2018: How to localise global trends for the SA consumer - Part 1

The moment you provide the South African consumer with what they need, they will start purchasing whatever you are selling. This was the main message from trend analyst Nicola Cooper...

By Maroefah Smith 4 Dec 2018

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