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Activate shopper senses and grow in-store sales - Mood Media

Sensory marketing has positive emotional, cognitive and behavioral impacts on shoppers in-store, notes a new behavioural study...

13 Nov 2019

Continuous adaptation: Staying ahead of customer needs

As customers' needs evolve, retailers must adapt to meet those needs, or better yet, stay ahead of them. Retailers must rethink the traditional test and learn cycles...

By Melissa Campbell 8 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Marketing insights continued at Kantar customer experience (CX) advantage 2019 masterclass when Collective ID's Zanele Ntulini took to the platform to share a practical guide in explaining what we often forget in aligning the customer experience with the brand promise when tackling customer experience projects...

By Leigh Andrews 31 Oct 2019

Drivers and fears of SA's online consumers

Local representatives from market research and consulting firm IPSOS recently shared a preview of some of the key insights gleaned from its yet to be released global trend survey for 2019...

By Lauren Hartzenberg 28 Oct 2019

The robot wears Prada: what happens when AI starts giving out fashion tips?

Is fashion styling the next field to be disrupted by artificial intelligence, or will the human eye remain supreme?

By Mark Liu 25 Oct 2019

EFSA launches Africa's first e-commerce Trustmark

The Ecommerce Forum South Africa has launched its Safe.Shop Trustmark. The EFSA provides the Trustmark badge to e-commerce platforms that have been confirmed as being compliant...

24 Oct 2019

#SACSCCongress: How physical retail is reinventing itself

John Ryan, a London-based journalist and analyst focused on retail design and strategy, shares a glimpse into what's new and what matters in the global retail environment...

By Lauren Hartzenberg 22 Oct 2019

SA retailers still not fully embracing online opportunity - Accenture

A new study by Accenture suggests that traditional retailers in South Africa are putting most of their efforts into their core brick-and-mortar stores as they find online operations expensive...

21 Oct 2019

#SACSCCongress: Physical retail must surprise and delight

Over 1,400 delegates from the retail, shopping centre and associated industries are gathered in Cape Town this week for the 23rd SACSC Annual Congress...

17 Oct 2019

Data technology driving agility in retail

Competition amongst suppliers and retailers are at an all-time high, and today's consumer is much less predictable than in the past...

By Lauren Hartzenberg 15 Oct 2019

Today's tech tips marketers can use to save the shopper money

Top on the shopper's mind today is that she needs to save her money - and that includes when you ask her to use her mobile phone to enter a competition and engage with your brand. Here are our five top tech tips that South African marketers can use...

By Candice Goodman, Issued by Mobitainment 14 Oct 2019

SACSC Congress 2019 to zero in on the evolution of retail

'Evolve' is the theme of the 23rd South African Council of Shopping Centres' Annual Congress, to be held at the Cape Town International Convention Centre from 16 to 18 October 2019...

10 Oct 2019

Adidas by Stella McCartney debuts post-mastectomy sports bra

In recognition of Breast Cancer Awareness Month, Adidas by Stella McCartney has launched the brand's first Post-Mastectomy Sports Bra, a post-operative bra created to empower breast cancer survivors...

10 Oct 2019

PETCO releases definitive guide to recyclable packaging design

To facilitate efforts by companies to think about their product packaging with reuse and recycling in mind, the PET Plastic Recycling Company (PETCO) has released a definitive guide to packaging design...

9 Oct 2019

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