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Activate shopper senses and grow in-store sales - Mood Media
Activate shopper senses and grow in-store sales - Mood Media

Sensory marketing has positive emotional, cognitive and behavioral impacts on shoppers in-store, notes a new behavioural study...

13 Nov 2019

Continuous adaptation: Staying ahead of customer needs
Continuous adaptation: Staying ahead of customer needs

As customers' needs evolve, retailers must adapt to meet those needs, or better yet, stay ahead of them. Retailers must rethink the traditional test and learn cycles...

By Melissa Campbell 8 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar
#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Marketing insights continued at Kantar customer experience (CX) advantage 2019 masterclass when Collective ID's Zanele Ntulini took to the platform to share a practical guide in explaining what we often forget in aligning the customer experience with the brand promise when tackling customer experience projects...

By Leigh Andrews 31 Oct 2019

Drivers and fears of SA's online consumers
Drivers and fears of SA's online consumers

Local representatives from market research and consulting firm IPSOS recently shared a preview of some of the key insights gleaned from its yet to be released global trend survey for 2019...

By Lauren Hartzenberg 28 Oct 2019

The robot wears Prada: what happens when AI starts giving out fashion tips?
The robot wears Prada: what happens when AI starts giving out fashion tips?

Is fashion styling the next field to be disrupted by artificial intelligence, or will the human eye remain supreme?

By Mark Liu 25 Oct 2019

Alastair Tempest and Mpho Sekwele from EFSA.
EFSA launches Africa's first e-commerce Trustmark

The Ecommerce Forum South Africa has launched its Safe.Shop Trustmark. The EFSA provides the Trustmark badge to e-commerce platforms that have been confirmed as being compliant...

24 Oct 2019

#SACSCCongress: How physical retail is reinventing itself
#SACSCCongress: How physical retail is reinventing itself

John Ryan, a London-based journalist and analyst focused on retail design and strategy, shares a glimpse into what's new and what matters in the global retail environment...

By Lauren Hartzenberg 22 Oct 2019

SA retailers still not fully embracing online opportunity - Accenture
SA retailers still not fully embracing online opportunity - Accenture

A new study by Accenture suggests that traditional retailers in South Africa are putting most of their efforts into their core brick-and-mortar stores as they find online operations expensive...

21 Oct 2019

#SACSCCongress: Physical retail must surprise and delight
#SACSCCongress: Physical retail must surprise and delight

Over 1,400 delegates from the retail, shopping centre and associated industries are gathered in Cape Town this week for the 23rd SACSC Annual Congress...

17 Oct 2019

Data technology driving agility in retail
Data technology driving agility in retail

Competition amongst suppliers and retailers are at an all-time high, and today's consumer is much less predictable than in the past...

By Lauren Hartzenberg 15 Oct 2019

Today's tech tips marketers can use to save the shopper money
Today's tech tips marketers can use to save the shopper money

Top on the shopper's mind today is that she needs to save her money - and that includes when you ask her to use her mobile phone to enter a competition and engage with your brand. Here are our five top tech tips that South African marketers can use...

By Candice Goodman, Issued by Mobitainment 14 Oct 2019

SACSC Congress 2019 to zero in on the evolution of retail
SACSC Congress 2019 to zero in on the evolution of retail

'Evolve' is the theme of the 23rd South African Council of Shopping Centres' Annual Congress, to be held at the Cape Town International Convention Centre from 16 to 18 October 2019...

10 Oct 2019

Adidas by Stella McCartney debuts post-mastectomy sports bra
Adidas by Stella McCartney debuts post-mastectomy sports bra

In recognition of Breast Cancer Awareness Month, Adidas by Stella McCartney has launched the brand's first Post-Mastectomy Sports Bra, a post-operative bra created to empower breast cancer survivors...

10 Oct 2019

PETCO releases definitive guide to recyclable packaging design
PETCO releases definitive guide to recyclable packaging design

To facilitate efforts by companies to think about their product packaging with reuse and recycling in mind, the PET Plastic Recycling Company (PETCO) has released a definitive guide to packaging design...

9 Oct 2019

Inglot to release Powerpuff Girls make-up collection
Inglot to release Powerpuff Girls make-up collection

Global beauty brand Inglot Cosmetics is launching a limited-edition Powerpuff Girls make-up collection. Launching on 24 October 2019, the range is the result of a collaboration Cartoon Network...

3 Oct 2019

Top ratings for Biz Rate Card 2019
Top ratings for Biz Rate Card 2019

Bizcommunity is excited to announce the relaunch of our Biz Product and Rate Card, featuring all-new product infographics, descriptors and more...

Issued by Bizcommunity.com 27 Sep 2019

Mattel reveals line of gender-neutral dolls
Mattel reveals line of gender-neutral dolls

Barbie-maker Mattel has launched a new customisable, gender-inclusive doll range called Creatable World. The kit invites kids to create their own characters, with extensive wardrobe options...

26 Sep 2019

Image credit: Clark Young on Unsplash.
SA's real 'main market' is where brands will grow market share

According to the UCT Research Institute's latest report, South Africa's "upper middle class" has the potential to make or break brands...

By Andrew Weinberg 25 Sep 2019

SA brands missing out on R34bn in e-commerce revenue
SA brands missing out on R34bn in e-commerce revenue

By 2021, over 20-million South Africans will shop online. Yet, while the commercial opportunity is obvious, local brands aren't taking full advantage...

Issued by imagineNATION Alliance 23 Sep 2019

Far behind the CX trend
Far behind the CX trend

With the surge of e-commerce in recent years, retail marketers have experienced a shift from generic marketing to customer-focused marketing that looks deeply into data to drive more real customer experience...

By Zama Mlanjana 23 Sep 2019

Signing ceremony (L-R): Garth Strachan, acting CEO of SABS; Jodi Scholtz, Group Chief Operating Officer at the dti and co-administrator of SABS; Tshenge Demana, Chief Director of Technical Infrastructure Institutions at the dti and co-administrator of SABS; Alfred Kgotlaesile, Manager Compulsory Standards at BOBS; Masego Marobela Managing Director of BOBS; and Keo Segomelo, Director Standards at BOBS.
Botswana and SA cooperation on standards laws

Regional harmonisation is enhanced as South Africa and Botswana sign MoU on standards regulations...

19 Sep 2019

Image source: Gallo/Getty.
Multichoice to partner with Pep Stores in Uganda

MultiChoice Uganda has announced a new partnership with PEP Stores, a multinational retail company to bring DStv and GOtv products and services closer to subscribers in Kampala...

17 Sep 2019

Online sales in physical and digital goods to surpass $6tn by 2024
Online sales in physical and digital goods to surpass $6tn by 2024

New data from Juniper Research states that the total transaction value of remote payments for digital and physical goods will exceed $6 trillion by 2024, representing a growth of 53%...

17 Sep 2019

Pentawards 2019 honours best in global packaging design
Pentawards 2019 honours best in global packaging design

The winners of the annual Pentawards, a prestigious packaging design competition, were recognised at a gala ceremony held on 12 September in London. Microsoft scooped the top Diamond prize...

16 Sep 2019

Image source: Gallo/Getty.
The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Marsland 13 Sep 2019

Image source: Gallo/Getty.
The SA consumers with the power to make or break brands

The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week...

By Louise Marsland 12 Sep 2019

Panellists Bradshaw, Walsh and Viviers of Pick n Pay, Takealot and Capitec Bank respectively, with Kantar's Du Chenne.
Marketing fundamentals with the 2019 BrandZ CMO panel

The panel discussion at the Cape Town version of WPP and Kantar's Top 30 BrandZ Cape Town launch event for 2019 featured a panel of take-home marketing insights into the power of purpose and 'clicks and mortar' loyalty from some of the country's best-valued brands, namely Takealot, Capitec Bank and Pick n Pay...

By Leigh Andrews 10 Sep 2019

Global Change Award 2020: Submit your sustainable fashion innovation
Global Change Award 2020: Submit your sustainable fashion innovation

H&M Foundation has opened entries for its annual innovation challenge, the Global Change Award. Dubbed the 'Nobel Prize of fashion', it aims to reduce fashion's impact on the planet...

9 Sep 2019

#EuroShop: Out with boring, in with experience
#EuroShop: Out with boring, in with experience

To be successful today, bricks and mortar stores must move from selling as their main purpose to providing consumers with a combination of products and experiences that are engaging and inspirational...

By Danette Breitenbach 5 Sep 2019

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