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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

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BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

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Bizcommunity repositions for the future

Bizcommunity repositions for the futureBizcommunity.com

The Gerety Awards full global executive jury for its 2026 edition has been announced (Image source @The All Industry Club )

Gerety Awards announces 2026 global executive jury

3 Mar 2026

Wpp's One Southwark Bridge campus in London (Image source @ WPP

Elevate 28: WPP's strategy to transition into a single company

27 Feb 2026

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RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

Danette Breitenbach 31 Mar 2026

Africa is not just chatting; it is closing deals

Africa is not just chatting; it is closing deals

Megan du Toit, Dentsu 26 Mar 2026

France is the Cannes Lions 2026 Creative Country of the Year Award (Image source: © 123rf )

#CannesLions2026: Creative Country 2026 awarded to France

18 Feb 2026

The top young creatives who won the chance to represent Kenya globally at Cannes Lions 2026 (Image supplied)

#CannesLions2026 Young Kenyan creatives set for Young Lions competition

11 Feb 2026

The Loeries Official Rankings 2025 have been announced with Joe Public dominating the top spots (Image source: © Loeries)

The Loeries Official Rankings 2025, Joe Public dominates top spots

2 Feb 2026

CES, an eclectic mix of conceptual dreams and consumer-ready tech that shows where the world might be heading (Source: © Zamani Sahudi )

#BizTrends2026 | CES 2026: 8 shifts opening new ideas, experience and growth

27 Jan 2026

WPP has launched WPP Production, which brings together all its creative producers into a single global platform (Image source: © WPP )

WPP launches world’s largest content production powerhouse

23 Jan 2026

Truworths expects half-year earnings around flat after African sales fall

Truworths expects half-year earnings around flat after African sales fall

23 Jan 2026

Bananas CCO Safaraaz Sindhi on inaugural One Show Indies Jury

Bananas CCO Safaraaz Sindhi on inaugural One Show Indies Jury

20 Jan 2026

An employee inspects bottles of beer on a conveyor belt along a production line at the East African Breweries' microbrewery as the company released its half-year results in Ruaraka, Nairobi Kenya, 26 January 2024. Reuters/Monicah Mwangi/File Photo/File Photo

Kenyan court postpones case seeking to halt Diageo's $2.3bn sale of EABL

Duncan Miriri and Emma Rumney 9 Jan 2026

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideas

Keith Kakadia 7 Jan 2026

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthless

Keith Kakadia 5 Jan 2026

Diageo sells East African Breweries stake to Asahi for $2.3bn

Diageo sells East African Breweries stake to Asahi for $2.3bn

Duncan Miriri and Emma Rumney 22 Dec 2025

Who to watch: Africa's Top 10 PR professionals

Who to watch: Africa's Top 10 PR professionals

19 Dec 2025

(Image supplied)

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Omnicom's restructure: Who's in and who's out

Omnicom's restructure: Who's in and who's out

3 Dec 2025

Mark Read, former CEO of WPP, has been announced as the chairman of Kantar’s newly formed Board of Directors (Image source: © Kantar Media )

Mark Read's next move announced

24 Nov 2025

In 2026, there will be changes to the Cannes Lions Awards (Image source: © Bizcommunity)

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

Pick n Pay and Vivo Energy transform convenience retail in Botswana

Pick n Pay and Vivo Energy transform convenience retail in Botswana

5 Nov 2025

Chief executive officer of WPP, Cindy Rose, has acknowledged the network’s poor performance as Q3 revenue dropped by 8.4% YoY (Image source: © The Drum )

WPP Cindy Rose on Q3 performance: “There is a lot to do”

30 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Outstanding Innovation 2025: Shaping the future with bold ideas

Outstanding Innovation 2025: Shaping the future with bold ideas

Kantar 21 Oct 2025

International Andy Awards regional chairs, including Africa, named

International Andy Awards regional chairs, including Africa, named

2 Oct 2025

Source: © Gerety Awards VML is the Gerety Awards Global Network of the Year. Pictured: VML's Thanks for Coke-Creating campaign from Coca-Cola that won gold at the Awards.

Gerety Awards 2025 winners - VML named Global Network of the Year

9 Sep 2025

Image supplied.

Designers Hugo Dumas and Carla Zhang bring fresh solutions to fashion’s growing waste problem

9 Sep 2025

WPP's new leadership appointmetns include Laurent Ezekiel as global CEO of Ogilvy, Devika Bulchandani as COO and Laurent Ezekiel as Global CEO of Ogilvy
Floriane Tripolino was named CEO of WPP Open X, dedicated to The Coca-Cola Company (Image supplied)

WPP announces key global leadership appointments

5 Sep 2025

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