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Primedia Outdoor launches its powerful LED in Lagos

Primedia Outdoor has recently launched its new impactful 4.5m x 18m roadside LED along Oworonshoki Expressway, Nigeria...

Issued by Primedia Outdoor 2 hours ago

Alliance Media Zambia's leader in billboard and airport advertising

Traffic density on Lusaka's busy roads rivals that of all major African cities and a high OOH allocation is a definitive choice for all Zambian marketeers.

Issued by Alliance Media 1 day ago

#Loeries2019: Our responsibility of better representation in advertising, media

The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...

By Leigh Andrews 23 Aug 2019

Primedia Outdoor illuminates the streets of Namibia

Primedia Outdoor recently installed self-contained solar technology onto 204 double-sided directional signs in various residential and business centres in and around Windhoek, Namibia's capital city...

Issued by Primedia Outdoor 23 Jul 2019

Ubiquitous DOOH

In the Out of Home industry, I am always amazed at the vast number of media owners who place digital screens into a multiplicity of environments...

By Craig Wallis 1 Jul 2019

#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is Ralf Heuel...

By Leigh Andrews 28 Jun 2019

Global Out of Home Media 'goes green' with solar site in Cameroon

Global Out of Home Media has launched a number of initiatives in its drive toward reducing its carbon footprint and supporting its environmentally-responsible stance...

Issued by Provantage Media Group 18 Jun 2019

Taking it outside

Out of Home (OOH) is the only ad-block-proof digital medium around. How is digital unleashing fresh creativity in OOH in sub-Saharan Africa?..

Issued by Dentsu Aegis Network 16 May 2019

Alliance Media partners with the Heart Marathon 2019 in Dar es Salaam Tanzania

The Alliance Media Tanzania team not only provided financial support but helped to create awareness for the marathon which took place on Sunday, 28 April, in Dar es Salaam with over 3,000 runners...

Issued by Alliance Media 3 May 2019

Fepe International is now World Out of Home Organization

Fepe International is rebranding as the World Out of Home Organization...

2 May 2019

Primedia Outdoor and Coca-Cola take creative execution to another level in Zambia

Primedia Outdoor continues to push boundaries in sub-Saharan Africa after recently joining forces with soft drink giant, Coca-Cola...

Issued by Primedia Outdoor 23 Apr 2019

Outdoor media = digital media... when creatives get it right

Outdoor ads are booming in the smartphone age - and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age?...

By Genevieve Considine 16 Apr 2019

Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

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