It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...
Austin Efienamokwu 27 Mar 2020
Here are five ways you could make posters work harder for your customers and boost your business...
James de Waal 21 Oct 2019
Outdoor ads are booming in the smartphone age - and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age?...
Genevieve Considine 16 Apr 2019
There is no doubt that there's loads of uncertainty ahead of the coming year. I believe that digital integration, continued agency consolidations, consumer insights and the looming MAC Charter deadline will be recurring themes...
Kgaugelo Maphai 8 Jan 2018
Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...
Louise Burgers 31 Aug 2017
I have been visiting Harare over the past year and am always perplexed by the number of new outdoor advertising sites each time. Given that the economy is stagnant and...
Tatenda Chiweshe 4 Sep 2014
"How do you give someone purpose?" he asked me, his gaze direct as he slurped down the last bit of his freezo. The wintery afternoon sun streamed through the large glass windows behind me and glinted in his eyes as he asked. This was a professional moment both compelling and onerous all at once.
Travis Bussiahn 13 Aug 2013
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Nandkishor Buty 30 Jan 2013
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
Dave Nemeth 30 Jan 2013
There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.
Johanna McDowell 29 Jan 2013
I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.
Ryan Williams 29 Jan 2013
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
Mike Silver 29 Jan 2013
All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...
Doug Mayne 28 Jan 2013
"Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly.
Kevin Bassett 28 Jan 2013
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
Gisèle Wertheim Aymés 25 Jan 2013