Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...
Andrew Ackah, CEO of dentsu Ghana, is ready to aggressively pursue new business opportunities and draw inspiration from his team as they approach uncertain times...
Dentsu 9 Feb 2021
With Kenya having passed the second peak in the country's Covid-19 pandemic during November 2020 and the accompanying successful mitigation of case numbers and deaths; the NielsenIQ Consumer Confidence Index (CCI) for Quarter 4, 2020 saw a slight improvement of 1 point to 98, albeit it with pockets of sign improved sentiment...
Nielsen 8 Feb 2021
When you have an urgent campaign that needs to be deployed quickly, efficiently and effectively, there's only one partner to turn to: Digital Kungfu...
Digital Kungfu 18 Jan 2021
Congratulations to the SME companies who have won full-page BizListing entries in Bizcommunity's business directory...
Bizcommunity.com 26 Oct 2020
The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...
Terry Levin, creative director at Bizcommunity, shares her views of the current Covid-19 crisis and how the company is navigating these unusual times...
Bizcommunity.com 26 May 2020
Local brands and products that embody homegrown heritage and represent support for local businesses are set to rise in popularity as consumers seek out trusted and transparent options...
Nielsen 9 Apr 2020
It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...
Austin Efienamokwu 27 Mar 2020
We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...
We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...
A new CMO Council report has found that irresponsible lead gen vendors put brands at financial, legal and reputational risk...
Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...
Leigh Andrews 8 Nov 2019
Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...
Leigh Andrews 7 Nov 2019
