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Andrew Ackah, CEO of dentsu Ghana, is ready to aggressively pursue new business opportunities and draw inspiration from his team as they approach uncertain times...

Issued by Dentsu 9 Feb 2021

East Africa consumer sentiment displays pockets of potential

With Kenya having passed the second peak in the country's Covid-19 pandemic during November 2020 and the accompanying successful mitigation of case numbers and deaths; the NielsenIQ Consumer Confidence Index (CCI) for Quarter 4, 2020 saw a slight improvement of 1 point to 98, albeit it with pockets of sign improved sentiment...

Issued by Nielsen 8 Feb 2021

Digital Kungfu delivers a 24:1 return on investment for MC3 Cloud in English and French-speaking African regions

When you have an urgent campaign that needs to be deployed quickly, efficiently and effectively, there's only one partner to turn to: Digital Kungfu...

Issued by Digital Kungfu 18 Jan 2021

Bizcommunity and NSP Consultants congratulate BizListing winners!

Congratulations to the SME companies who have won full-page BizListing entries in Bizcommunity's business directory...

Issued by Bizcommunity.com 26 Oct 2020

CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...

15 Jun 2020

#LockdownLessons: Companies putting the grit in integrity

Terry Levin, creative director at Bizcommunity, shares her views of the current Covid-19 crisis and how the company is navigating these unusual times...

Issued by Bizcommunity.com 26 May 2020

Why Covid-19 concerns could bode well for local brand growth

Local brands and products that embody homegrown heritage and represent support for local businesses are set to rise in popularity as consumers seek out trusted and transparent options...

Issued by Nielsen 9 Apr 2020

How brands should respond to declining sales

It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...

By Austin Efienamokwu 27 Mar 2020

#BestofBiz 2019: Marketing & Media

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

#BestofBiz 2019: Marketing & Media Africa

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

Marketers demand third-party providers bring more compliance to lead marketing science [report]

A new CMO Council report has found that irresponsible lead gen vendors put brands at financial, legal and reputational risk...

21 Nov 2019

5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

By Leigh Andrews 7 Nov 2019



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