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#BestofBiz 2019: Marketing & Media

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

Marketers demand third-party providers bring more compliance to lead marketing science [report]

A new CMO Council report has found that irresponsible lead gen vendors put brands at financial, legal and reputational risk...

21 Nov 2019

5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

By Leigh Andrews 7 Nov 2019

Is there a war between direct and online selling?

Sales managers in South Africa currently have to deal with two very important factors that have a significant impact on the sales environment...

By Dr Marius Wait 11 Oct 2019

Google Shopping gets a redesign in the United States

In an effort to make online shopping more simple, Google on Thursday revealed a redesigned version of Google Shopping for both web and mobile...

By Shereesa Moodley 4 Oct 2019

Know your business inside out with a Biz Office

New expectations of transparency and authenticity in business means things like organisational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all play a part in how your company sees itself and how it is seen by others...

Issued by Bizcommunity.com 2 Oct 2019

Top ratings for Biz Rate Card 2019

Bizcommunity is excited to announce the relaunch of our Biz Product and Rate Card, featuring all-new product infographics, descriptors and more...

Issued by Bizcommunity.com 27 Sep 2019

Mobile leads clicks, not conversions - finds new AccuraCast research

Digital marketing agency AccuraCast's new research indicates that while advertising on mobile may lead to more clicks, it still falls behind when it comes to conversion...

25 Sep 2019

Marketing fundamentals with the 2019 BrandZ CMO panel

The panel discussion at the Cape Town version of WPP and Kantar's Top 30 BrandZ Cape Town launch event for 2019 featured a panel of take-home marketing insights into the power of purpose and 'clicks and mortar' loyalty from some of the country's best-valued brands, namely Takealot, Capitec Bank and Pick n Pay...

By Leigh Andrews 10 Sep 2019

5 ways to make your event pay with social media

Are you maximising your presence there and ensuring you will get the best return on your promotional investment...

By Talitha Spykerman 21 Aug 2019

How does social media support sales?

Many businesses can give testimony to the fact that social media has been an extremely vital tool to grow their business and promote sales...

By Jessica Barrella 15 Aug 2019

#Newsmaker: Nqabisa Gabriel on driving sales of plant-based protein products

Infinite Foods, a distributor, licensor and manufacturer of plant-based protein products, has appointed Nqabisa Gabriel as its area sales manager...

By Lauren Hartzenberg 2 Aug 2019

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