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One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

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Outstanding Innovation 2025: Shaping the future with bold ideas

Kantar Outstanding Innovation 2025: Shaping the future with bold ideas

21 Oct 2025

Havas appoints Alberto Canteli as executive chairman Africa

Havas Johannesburg Havas appoints Alberto Canteli as executive chairman Africa

2 Oct 2025

Kantar Media Reactions 2025: The great divide

Kantar Kantar Media Reactions 2025: The great divide

23 Sep 2025

AI Expo Africa 2025 opens media and press accreditation

Tishala Communications AI Expo Africa 2025 opens media and press accreditation

15 Sep 2025

Specialised Exhibitions transitions to new name: Montgomery Group Africa

Montgomery Group Africa Specialised Exhibitions transitions to new name: Montgomery Group Africa

1 Sep 2025

From ads to entertainment: How brands can win the attention war

Kantar From ads to entertainment: How brands can win the attention war

27 Aug 2025

Scan Display shines at the Women in Mice 2025 awards

Scan Display Scan Display shines at the Women in Mice 2025 awards

20 Aug 2025

eatbigfish Playing it safe is killing your brand

18 Aug 2025

Dentsu Zambia turns billboards into backpacks in bold sustainability move

Dentsu Dentsu Zambia turns billboards into backpacks in bold sustainability move

3 Jul 2025

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Association for Communication and Advertising Introducing the Effie Lions Foundation: Building a marketing industry for everyone

13 Jun 2025

Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

Human8 Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

11 Jun 2025

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Dentsu Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

23 May 2025

More news

Source: © 123rf A new CMO Council thought leadership programme with Zeta Global, engages senior marketers in a benchmarking process to determine their company’s level of digital marketing maturity, organisational capacity and performance predictability

How martech ready is your organisation?

11 Sep 2025

Image supplied.

Designers Hugo Dumas and Carla Zhang bring fresh solutions to fashion’s growing waste problem

9 Sep 2025

Source: © Campaign India Andy Jassy, President and CEO of Amazon, has been named the Cannes Lions 2025 Media Person of the Year

#Cannes2025 Media Person of the Year to Amazon president and CEO

18 Jun 2025

Local content and sport key for the MultiChoice Group in FY24

Local content and sport key for the MultiChoice Group in FY24

12 Jun 2025

Source:

Publicis unseats WPP on Mars’ $1.7bn media account

11 Jun 2025

Mark Read, WPP's CEO for the past seven years, will retire at the end of 2025 (Image: WPP)

End of an era as Mark Read announces retirement from WPP

9 Jun 2025

Brand Finance: Automobile, watch and cosmetic brands the world's most valuable luxury brands

27 May 2025

All about YOU! Putting YOU in YOUth Month on Biz!

All about YOU! Putting YOU in YOUth Month on Biz!

Bizcommunity.com 20 May 2025

Ogilvy SA won four Warc Awards 2025 - Middle East Africa including gold for its Bread of the Nation campaign for AB InBev SA

Ogilvy wins all SA’s Warc Awards 2025 - Middle East and Africa

29 Apr 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives from the Middle East and Africa region (Image by © Bizcommunity)

One Club ADC 104th Annual Awards global jury includes 10 creatives from the Middle East and Africa

9 Jan 2025

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Image supplied

SA’s MellowVans brings mobile EV stores to African telcos

6 Nov 2024

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Nike shakes up leadership in efforts to revive sales

20 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Why over 350 organisations share their news via a Biz Press Office

Why over 350 organisations share their news via a Biz Press Office

Bizcommunity.com 19 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

WPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Lauren Burmeister is the category lead for gum, candy, beverages and meals for Sub-Saharan Africa Mondelez International.

#BehindtheBrandManager: Lauren Burmeister, category lead for gum, candy, beverages & meals at Mondelēz

Karabo Ledwaba 20 Jun 2023

Laurian Venter, sales and marketing director at OneDayOnly. Source: Supplied

#EcomAfrica: Online retail beyond the pandemic, with OneDayOnly's Laurian Venter

Lauren Hartzenberg 12 Apr 2022

Source: Getty

Subscription economy to hit $275bn in 2022: Where's the growth coming from?

11 Jan 2022

Source: © efks

$617m ad value makes Nike most marketed sports brand on social media

5 Jan 2022

Where your backstory is a front page story

Where your backstory is a front page story

Bizcommunity.com 10 Nov 2021

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