It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...
Austin Efienamokwu 27 Mar 2020
Sales managers in South Africa currently have to deal with two very important factors that have a significant impact on the sales environment...
Dr Marius Wait 11 Oct 2019
In an effort to make online shopping more simple, Google on Thursday revealed a redesigned version of Google Shopping for both web and mobile...
Shereesa Moodley 4 Oct 2019
Are you maximising your presence there and ensuring you will get the best return on your promotional investment...
Talitha Spykerman 21 Aug 2019
Many businesses can give testimony to the fact that social media has been an extremely vital tool to grow their business and promote sales...
Jessica Barrella 15 Aug 2019
Explainer videos. Also known as whiteboard animations, illustrated stories, and fast-draw videos. They're either the best thing ever for your product, service or brand, helping you to unpack what you do quickly and compellingly. Or they're an expensive piece of website filler that few visitors watch, and almost no one views all the way to the end...
Tiffany Markman 6 May 2019
I became curious about curiosity when I came across a nice article in the Guardian that pointed out how unhelpful the expression 'curiosity killed the cat' was to children's development. Why would you want to encourage someone to be less curious?
Tony Spong 25 Mar 2019
Brendon Bairstow-Klopper suggests that it is more sensible to take a macro-level view by practising the peak-end rule. The peak-end rule says that customers remember their peak-experience with a brand, rather than specific interactions...
Brendon Bairstow-Klopper 4 Sep 2018
Email marketing is one of the most essential marketing tools that most online-based businesses employ to maximise their sales...
Rilind Elezaj 12 Jul 2018
In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the single view of the customer is viewed as unattainable, a marketing smokescreen that can obscure business strategy and confuse communication efforts...
Wynand Smit 14 Jun 2018
For any company, from small entrepreneur to blue chip corporate, Google AdWords provides the tools to unlock a wealth of new business. But, just as pay-per-click (PPC) may provide amazing opportunities and leads aplenty, if not set up correctly, it has the potential to blow ad budgets and quickly snowball marketing costs to devastating levels...
Nicolas Baker 23 May 2018
It's hard for brands to rely on their legacy because modern-day consumers are more open to trying new things. They have access to more information and this has led them to being more empowered and taking on more risks like trying new products...
James Maposa 26 Apr 2018
It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...
Wynand Smit 18 Apr 2018
Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...
Lara-Anne Derbyshire 18 Apr 2018
Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...
Danette Breitenbach 13 Nov 2017
One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments...
Richard Mullins 13 Nov 2017
Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...
Lauren Crooks 24 Oct 2017
All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?
Jessica Edgson 3 Aug 2017
I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO...
Dave Nemeth 16 May 2017
Why an integrated data platform is the key to aligning marketing, sales and service...
Michael Bornheim 24 Mar 2017
Thinking about hiring some new salespeople for your growing company? When your business begins to expand, there comes a time when you need to increase your sales team. There are a lot of factors to consider...
James White 21 Dec 2016
In some quarters, cold calling is regarded as the life blood of some of the businesses operating in the marketing, advertising, communication industry's B2B environment...
Johanna McDowell 19 Oct 2016
Customer experience management (CEM) is a strategic process that companies should implement across the entire organisation to look after their customers...
Andrew Cook 28 Oct 2014
If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools...
Chemory Gunko 16 Jul 2014
Although there are an encouraging number of exceptions, tertiary academic institutions around the world have largely ignored sales, dismissing it as a craft or a trade, not worthy of...
Peter Gilbert 13 Jul 2014
As a new author, I had no understanding of what went into making books successful and, essentially, I waited for the publishers to tell me what to do. They didn't... (video)
Douglas Kruger 11 Jul 2014
Online advertising is about figures and goals. Impressions, click-through rates and unique visits. The beauty of online is that it is meant to be 'all about the numbers'...
Veruschka Khan 2 Jul 2014
The growth in emerging markets gives millions of consumers new spending power, opening them up to a flood of product choices and communication channels, further exaggerated by the potential of digital platforms.
Cuan Chelin 23 Jun 2014
