Digital Specialist

Job description

• Design, layout and development of digital and print marketing collateral, including items such as brochures, flyers, posters, invites and e-mailers, in line with brand guidelines

• Ensure digital and physical marketing assets and collateral are in line with brand guidelines, accurate, up-to-date, organised, accessible and properly tagged for easy retrieval across marketing platforms

• Assist in the sourcing of inspirational imagery and documenting of product in application for digital and physical platforms, in line with brand identity

• Create graphics, infographics and short-form videos for posts, stories and ads, in line with brand identity

• Assist and / or manage the development and production of videography for use across digital and physical platforms

• Design and maintain digital showrooms that showcase products or services in an interactive and visually compelling way

• Collaborate with the sales and product teams to update showrooms with the latest product offerings and promotional materials

• Optimise the digital showroom experience for ease of use, engagement and conversion

• Work closely with other team members in the Marketing, Sales and Enterprise Development departments to ensure all creative materials meet campaign objectives and deadlines

• Ensure the marketing assets and collateral produced align with the overall brand strategy and marketing objectives

• Use data insights to adjust creative content and improve engagement across platforms

• Report on marketing assets and collateral’s performance and provide recommendations to enhance performance results

• A bachelor’s degree in graphic design, digital media, marketing or related field.

• 4–6 years’ experience in graphic design, digital content creation and marketing related field with the focus on graphic design

• Design and creative tools: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and other design tools

• Video production and editing: Experience creating and editing videos for marketing, training and promotional use

• Content creation and social media: Strong understanding of content creation for digital platforms, including social media graphics, infographics and short-form videos

• UI/UX principles: Basic knowledge of user experience design for digital showrooms and interactive content

• Brand management: Ability to apply and maintain brand consistency across digital and print materials

• Data analysis and reporting: Familiarity with analytics tools (Google analytics, social media insights) to track and improve content performance

Requirements

• Adobe creative suite

• Branding

• Campaign management

• Content creation

• Graphic design

• Image creation

• Marketing

• Social media

• UX / UI

• Video editing