CRM Analyst

About us

At dotsure.co.za, we’re redefining the insurance experience—100% digital, customer-first, and data-driven. As one of South Africa’s fastest-growing insurers, we're passionate about using smart technology and human creativity to deliver world-class service. And now, we’re looking for someone just like you to take our CRM strategy to the next level.


The role: CRM analyst

Are you a HubSpot wizard with a knack for customer journeys and marketing automation? As our CRM Analyst, you’ll be the architect behind intelligent, scalable CRM strategies that reduce our call centre reliance and supercharge our digital growth. You’ll partner across departments to drive targeted engagement, build automation, and turn data into impactful decisions.

What you’ll do


CRM strategy and HubSpot management

• Own and optimise HubSpot CRM, from workflows to integrations.

• Design and implement full-funnel lifecycle marketing campaigns.

• Collaborate with marketing, sales, and servicing teams to embed HubSpot into every key touchpoint.

Data analysis and campaign performance

• Monitor, analyse, and report on campaign metrics.

• Develop dashboards and segmentation strategies that unlock smarter targeting.

Customer journey optimisation

• Map and improve automated CRM flows based on behaviour and feedback.

• Identify pain points and implement frictionless multichannel journeys (email, WhatsApp, in-app, and more).

Collaboration and enablement

• Be the go-to HubSpot champion, driving internal adoption and CRM excellence.

• Develop training resources and best practice playbooks.

Governance and data integrity

• Maintain CRM data accuracy, conduct regular audits, and ensure POPIA compliance.

• Collaborate with data and IT teams to strengthen integration and reporting.

 What you bring

• 3+ years in CRM, marketing automation, or HubSpot-centric roles.

• Deep understanding of lifecycle strategy, segmentation, lead scoring, and CRM workflows.

• Strong analytical mindset with the ability to turn insights into action.

• Experience aligning with cross-functional teams (marketing, sales, ops).

• Excellent communicator with strong documentation and stakeholder engagement skills.

• Knowledge of data privacy legislation (POPIA, GDPR) is a bonus.

You are

• Proactive, adaptable, and passionate about scalable solutions.

• Collaborative and committed to enabling team success.

• Customer-obsessed and data-savvy.

• Aligned with our mission to deliver digital-first, people-focused experiences.

Why dotsure.co.za?

• Work with a fast-moving, innovative team on a mission to transform insurance.

• Make a tangible impact on customer experience and business performance.

• Thrive in a culture that values ownership, curiosity, and continuous learning.

Ready to make CRM magic happen?
Apply now and help us craft smarter journeys, one workflow at a time.


The position will be filled in line with the Dotsure culture, values and Employment Equity policy and plan. Preference will be given to members of designated groups that are under-represented.

Posted on 05 Aug 13:57, Closing date 3 Oct