Sports marketing | Bizcommunity

Sports marketing | Bizcommunity

News

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Marketing

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Issued by Association for Communication and Advertising 12 Jun 2025

Betway SA20 Catch R2m testament to sports marketing

Sponsorship

Betway SA20 Catch R2m testament to sports marketing

18 Feb 2025

Hisense named official partner of the Fifa Club World Cup 2025

Sport

Hisense named official partner of the Fifa Club World Cup 2025

17 Feb 2025

Source: © Behance Ogilvy South Africa Cape Town is the top-ranking agency for the One Club's Middle East & Africa region with seven SA agencies featured in the regional rankings

The One Club for Creativity

Seven SA agencies feature in One Club’s regional rankings, Ogilvy Cape Town ranked No.1

7 Jan 2025

How data can drive employee engagement in 2025

4th Industrial Revolution

How data can drive employee engagement in 2025

Issued by icandi CQ 12 Dec 2024

Source: © Showmax MultiChoice SA and Showmax CEO, Marc Jury has resigned

TV

Marc Jury, MultiChoice SA and Showmax CEO, resigns

22 Nov 2024

Prisa's 2024 Prism Award winners unveiled in Cape Town

PR & Communications

Prisa's 2024 Prism Award winners unveiled in Cape Town

22 Sep 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Sponsorship

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

PR & Communications

Decode announces Apaphia Lefatle as senior account manager

27 Aug 2024

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

Branding

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

Mscsports facilitates inaugural Toyota Cup in partnership with Kaizer Chiefs and Toyota SA

Marketing

Mscsports facilitates inaugural Toyota Cup in partnership with Kaizer Chiefs and Toyota SA

Issued by Mscsports 25 Jul 2024

Source: © Athletics Africa Akani Simbine is one of six South African athletes featured in Adidas' Road to Paris docuseries

Advertising

Adidas Road to Paris: SA's athletes inspiring journey to #Paris2024

19 Jul 2024

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Radio & Audio

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Issued by Primedia Broadcasting 26 Jun 2024

Ronwen Williams and Adidas host Youth Day Football Clinic in Gqeberha

Sport

Ronwen Williams and Adidas host Youth Day Football Clinic in Gqeberha

20 Jun 2024

$Image: Bizcommunity. the recent Cannes Lions’ shortlists feature TBWA\Hunt\Lascaris and Joe Public$

Cannes Lions

#Cannes2024: TBWA\Hunt\Lascaris and Joe Public shortlisted again

Danette Breitenbach 16 Jun 2024

SheBeen campaign reimagines women’s safety in taverns

Advertising

SheBeen campaign reimagines women’s safety in taverns

Issued by Joe Public 21 May 2024

Image supplied. Ogilvy South Africa Cape Town is the Middle East & Africa Agency of the Year in The One Show 2024 Global Creative Rankings

The One Club for Creativity

Ogilvy and Promise top the One Show 2024 MEA creative and independent agency rankings

20 May 2024

Source: © Branding Asia South Africa won five Silver Pencils, one Bronze Pencil and 15 Merits from The One Show 2024

The One Club for Creativity

SA leads The One Show regional tally, with Ogilvy heading up the winners

17 May 2024

Image supplied. Brent Collinicos, general manager, Apollo Brands at the opening of Under Armour's first icon store in Sandton City, Sandton, Gauteng

Branding

Under Armour, challenger brand, shows up, launches icon brand house in Sandton City

Danette Breitenbach 29 Apr 2024

Source: © Local agency M&C Saatchi Abel has acquired all the shares in the local agency from the Plc. Mike Abel will remain on the global executive leadership team with his core worldwide responsibilities including the marketing portfolio and other key priority projects

Advertising

M&C Saatchi Abel returns home with £5.6m share buy-out by local leadership

11 Apr 2024

Source: © Allegiant Stadium With more than 123 million broadcast and streaming viewers, this year’s Super Bowl provided sponsor brands with solid exposure and ROI

Sponsorship

2024 Super Bowl delivers record-breaking ROI for sponsor brands

19 Feb 2024

Source: © Cricket SA The Betway SA20, South Africa’s premier T20 cricket league, has seen a substantial surge in viewership

Events & Conferencing

Betway SA20's viewership surges significantly

7 Feb 2024

Playmakers’ record breaking 2023

Sponsorship

Playmakers’ record breaking 2023

Issued by Playmakers Sponsorship & Marketing 18 Dec 2023

Marketing

5 marketing lessons from the Taylor Swift and Travis Kelce romance

Angeline Close Scheinbaum 20 Nov 2023

Provantage launch Provantage Sport - Xhanti-Lomzi Nesi appointed as managing director

Sponsorship

Provantage launch Provantage Sport - Xhanti-Lomzi Nesi appointed as managing director

Issued by Provantage 19 Oct 2023

Source: © Cape Talk Castle Lager's' #TheGranBoks series has delighted South Africans

Marketing

#TheGranBoks: A cheers to the matriarchy

Danette Breitenbach 22 Sep 2023

Simba's new Steakhouse Beef flavoured chips: An ode to Mzansi's vibrant braai culture

FMCG

Simba's new Steakhouse Beef flavoured chips: An ode to Mzansi's vibrant braai culture

Issued by MSports Marketing 21 Sep 2023

Marketing

Red Bull's F1 dominance showcases the extreme power of sports marketing

Robin Ireland 10 Jul 2023

Embracing AI, unleashing creativity, and navigating the future

Advertising

Embracing AI, unleashing creativity, and navigating the future

Issued by Dentsu 29 Jun 2023

South African Breweries sustainability initiative shortlisted for a prestigious international award

Retail Marketing

South African Breweries sustainability initiative shortlisted for a prestigious international award

Issued by MSports Marketing 27 Jun 2023

Cannes 2023 has released a number of shortlists

Cannes Lions

#Cannes2023: Africa and the Middle East agencies in Cannes shortlists

Danette Breitenbach 19 Jun 2023

Big senior leadership shakeup at Nike

Fashion & Homeware

Big senior leadership shakeup at Nike

26 May 2023

#OrchidsandOnions: Your best friend in a time of need

#OrchidsandOnions

#OrchidsandOnions: Your best friend in a time of need

Brendan Seery 5 Dec 2022

Photographs courtesy of Ashlee Abdul. Levergy was named the Ageny of the Year at the Hollard Sport Industry Awards 2022

Marketing

Hollard Sport Industry Awards 2022 winners recognised

29 Nov 2022

Marketing

World Cup 2022: Qatar is accused of 'sportswashing' but do the fans really care?

Argyro Elisavet Manoli 21 Nov 2022

Source: © Md Mahdi The Fifa World Cup this year will attract an estimated five billion viewers

Marketing

Football influencer superstars: Increasing brands' reach of the Fifa World Cup

13 Oct 2022

Pictured on stage: Retroviral and Flow Communications. Retroviral won Gold for the Checkers Sixty60 Swindler campaign and Silver for its Lilets Be You. Period. campaign and Flow Communications won Bronze for Marine Protected Areas Day (MPA Day).

Prism Awards

All the Prism Awards 2022 winners

Danette Breitenbach 18 Jul 2022

Adidas and Orlando Pirates clean up local river in Tembisa

Environment & Natural Resources

Adidas and Orlando Pirates clean up local river in Tembisa

17 May 2022

Retail Services

First Ascent becomes Stillwater Sports' MTB technical apparel partner

14 Mar 2022

Mscsports is the Hollard Sport Industry Awards Agency of the Year for 2021

Sport

Mscsports is the Hollard Sport Industry Awards Agency of the Year for 2021

Issued by Mscsports 30 Nov 2021

All the 2021 Hollard Sport Industry Awards winners

Media

All the 2021 Hollard Sport Industry Awards winners

26 Nov 2021

Levergy amongst the world's best sponsorship work at the 2021 Clio Sports Awards

Sponsorship

Levergy amongst the world's best sponsorship work at the 2021 Clio Sports Awards

Issued by Levergy 27 Oct 2021

2021 Hollard Sports Industry Awards introduces new categories

Events & Conferencing

2021 Hollard Sports Industry Awards introduces new categories

6 Oct 2021

How can brands score with sports fans?

Branding

How can brands score with sports fans?

Jamaine Chiwaye 22 Sep 2021

The changing value of sponsorship

Sponsorship

The changing value of sponsorship

Jean Willers 31 Aug 2021

#WomensMonth: Merlin Norman of Ackermans, marketing maven and mentor

Retail Marketing

#WomensMonth: Merlin Norman of Ackermans, marketing maven and mentor

Lauren Hartzenberg 6 Aug 2021

The future of... sports marketing

Marketing & Media

The future of... sports marketing

Ryan McFadyen 5 Aug 2021

#PrismAwards2021: All the winners!

Prism Awards

#PrismAwards2021: All the winners!

4 Jun 2021

Octagon SA relaunches

Sponsorship

Octagon SA relaunches

14 May 2021

Fashion & Homeware

#BehindtheBrandManager: Adidas SA's Estee Jardim fuels a positive brand attitude

Lauren Hartzenberg 26 Apr 2021