Purchase behaviour | Bizcommunity

Purchase behaviour | Bizcommunity

News

The chat commerce revolution: Turning conversations into customer conversions

Artificial Intelligence

The chat commerce revolution: Turning conversations into customer conversions

Jonathan Elcock, Issued by rather.chat 6 May 2025

Source: © 123rf Melanie Campbell, Rapt Creative says in today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered

Branding

6 ways to build brand loyalty that lasts

Melanie Campbell 17 Apr 2025

3 big emerging commerce developments South African brands need to know about right now

E-commerce

3 big emerging commerce developments South African brands need to know about right now

Lebo Moerane 10 Feb 2025

Source: © 123rf Part 1 of the South African Customer Experience Report discusses the giant disconnect between businesses and consumers

CRM, CX, UX

Part 1: South African Customer Experience Report - The giant disconnect

30 Jul 2024

Kantar introduces Uganda’s first consumer panel

Retail

Kantar introduces Uganda’s first consumer panel

Issued by Kantar 26 Jun 2024

Major growth predicted for SA's e-commerce landscape in 2024

E-commerce

Major growth predicted for SA's e-commerce landscape in 2024

22 Jan 2024

Albert Makoeng is the head of sales at theSALT. Source: Supplied.

Social Media

#BizTrends2024: The influencer gold rush - amping up budgets by 30%

Albert Makoeng 19 Jan 2024

‘Tis the Season to spend wisely

Research

‘Tis the Season to spend wisely

8 Dec 2023

Omnichannel strategies: One size does not fit all in South African retail

Retail

Omnichannel strategies: One size does not fit all in South African retail

Nikki Quinn, Issued by NielsenIQ 19 Sep 2023

Image source: Viesturs Radovics –

ESG

Study in unpackaged retailing reveals increased affordability for mass market

Nevo Hadas 10 Aug 2023

Image source: skigh_tv from

Climate Change

Can behavioural science stop climate change?

19 Apr 2023

#BizTrends2023: Top 6 alcohol landscape trends emerging in SA

Trends

#BizTrends2023: Top 6 alcohol landscape trends emerging in SA

Maijaliina Hansen-Chipps 9 Jan 2023

Source © prykhodov Online retail in South Africa passed the R50bn milestone due to an ongoing boom in demand for home deliveries

E-commerce

SA online retail passes R50bn mark in 2022

23 Dec 2022

End-of-year essential read: Look back at the best (and worst) of 2022 to flourish in 2023

Marketing & Media

End-of-year essential read: Look back at the best (and worst) of 2022 to flourish in 2023

Issued by Kantar 6 Dec 2022

Source: Supplied

Research

Are SA's promo-hungry shoppers in a state of economic denial?

19 Oct 2022

Planning guide for retailers ahead of the 2022 holiday shopping season

Retail

Planning guide for retailers ahead of the 2022 holiday shopping season

Zuko Mdwaba 7 Sep 2022

2022 media outlook: a re-modelling of the commercial internet, a rebalancing of spend

Media

2022 media outlook: a re-modelling of the commercial internet, a rebalancing of spend

Issued by Kantar 23 Nov 2021

Primedia Outdoor promotes Trust Masarirambi to sales manager: malls

OOH

Primedia Outdoor promotes Trust Masarirambi to sales manager: malls

Issued by Primedia Out-of-Home 12 Nov 2021

Source: Supplied

Research

The cost of SA's alcohol bans and their impact on consumer behaviour

29 Jul 2021

Pineapple closes Series A round at R80m

Funding

Pineapple closes Series A round at R80m

27 Jul 2021

Kantar launches South Africa's biggest ever consumer panel

FMCG

Kantar launches South Africa's biggest ever consumer panel

Issued by Kantar 28 Apr 2021

How Jameson mixed up their marketing efforts during Covid-19

Marketing

How Jameson mixed up their marketing efforts during Covid-19

Beatrice Marfleet 31 Mar 2021

Pandemic drives 78% of SA consumers to alter purchase behaviour

Research

Pandemic drives 78% of SA consumers to alter purchase behaviour

10 Mar 2021

#BizTrends2021: Consumer habits and shopping preferences

Trends

#BizTrends2021: Consumer habits and shopping preferences

Jason Stewart 6 Jan 2021

Using digital marketing to secure the survival of SA's travel industry

Travel

Using digital marketing to secure the survival of SA's travel industry

8 Sep 2020

Covid-19 driving fundamental shifts in Africa's consumers

Research

Covid-19 driving fundamental shifts in Africa's consumers

27 May 2020

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

Research

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

26 Mar 2020

SnapnSave introduces personalised promotions

Retail Marketing

SnapnSave introduces personalised promotions

6 Mar 2020

Using AI in your marketing approach

4th Industrial Revolution

Using AI in your marketing approach

Adriaan Gouws 28 Feb 2020

World Radio Day 2020: The Year of Sonic

Radio & Audio

World Radio Day 2020: The Year of Sonic

Issued by Primedia Broadcasting 13 Feb 2020

Pockets of CPG growth found amid squeezed consumer spending

Research

Pockets of CPG growth found amid squeezed consumer spending

Lauren Hartzenberg 4 Feb 2020

The Goldilocks role of targeting in evidence-based marketing

Marketing

The Goldilocks role of targeting in evidence-based marketing

Leigh Andrews 7 Nov 2019

Unpacking SA consumers' in-store wine selection

Research

Unpacking SA consumers' in-store wine selection

9 Oct 2019

Schaefer presenting at the Adobe CX Forum.

CRM, CX, UX

#AdobeCX: How to embrace the power of customer experience management

Leigh Andrews 8 Oct 2019

GfK Consumer Journey blends POS data and consumer insights to offer a complete view of the path to purchase

Research

GfK Consumer Journey blends POS data and consumer insights to offer a complete view of the path to purchase

Issued by NielsenIQ 17 Sep 2019

Why out-of-home is withstanding the threat of digital and growing with it

OOH

Why out-of-home is withstanding the threat of digital and growing with it

Jacques du Preez, Issued by Provantage 19 Jul 2019

Amazon beats Google in online product search

E-commerce

Amazon beats Google in online product search

Michael King 17 Jul 2019

Sugar tax leaves a bitter taste for the beverage sector

Research

Sugar tax leaves a bitter taste for the beverage sector

Marilyn Nel and Khathu Musingadi, Issued by BMi Research 27 May 2019

Retail

Mind(set)

Lara-Anne Derbyshire 27 Mar 2019

Print advertising in the top 10 of consumer touchpoints

Research

Print advertising in the top 10 of consumer touchpoints

5 Mar 2019

Primedia Outdoor breaks roadside digital ground in Durban!

OOH

Primedia Outdoor breaks roadside digital ground in Durban!

Issued by Primedia Out-of-Home 11 Feb 2019

The path to sustainable growth is customer acquisition (Part 2)

CRM, CX, UX

The path to sustainable growth is customer acquisition (Part 2)

Tyron Sharnock 21 Aug 2018