Results for media trends

News

#StartupStory: Kru & Co on 'going viral', why TikTok is the future of social media
#StartupStory: Kru & Co on 'going viral', why TikTok is the future of social mediaArticle

Lanie Krugel has just launched Kru & Co, a South African social media agency. We discussed the agency's startup story and social media trends for South Africa to wake up to...

Leigh Andrews 13 Feb 2020

Image source: Gallo/Getty Images.
2020 social trends you need to knowArticle

Let's face it. Social media marketing is in a constant state of change and advertising has become more and more challenging...

Julia Rhodes 29 Jan 2020

2020 media trends and predictions (or how not to get distracted by shiny new things)
2020 media trends and predictions (or how not to get distracted by shiny new things)Article

The continuously changing media landscape makes it tough to keep abreast of the latest media trends, consumers are harder to reach, and a deluge of data and online touchpoints provides more options for media planning than ever before...

Anusha Harri, Issued by Kantar 7 Jan 2020

#BizTrends2020: The golden age of content
#BizTrends2020: The golden age of contentArticle

WarnerMedia's director of channels for France, French-speaking territories, Africa and Israel, Julien Borde, visited South Africa recently and spoke about the content trends for 2020...

6 Jan 2020

#BizTrends2020: Data, mobility and content are the key media trends as we enter 2020
#BizTrends2020: Data, mobility and content are the key media trends as we enter 2020Article

This past decade has been a decade of disruption globally...

Cathy Ibal 6 Jan 2020

Image source: Gallo/Getty Images.
Social media trends for 2020Article

Tito Ribeiro shares some of the digital marketing trends he thinks will stand out in 2020...

Tito Ribeiro 31 Dec 2019

#BizTrends2020: 5 cultural shifts that are influencing marketing
#BizTrends2020: 5 cultural shifts that are influencing marketingArticle

Now more than ever, marketing is becoming a living, breathing response to culture rather than an attempt to dictate it. In one or two magical moments, marketing ideas have ignited culture, but that comes along once in a unicorn-shadowed blue moon...

Nkgabiseng Motau 19 Dec 2019

Kirk Gainsford, chief creative officer at MullenLowe SA.
#BizTrends2020: #IamTrending, so now what?Article

I am suspicious of trends and you should be, too. I am less suspicious of how transient trends are than how comfortable following a trend will make you feel. If you are #ontrend, you must be OK. Right? But, when budgets are down and anxiety is up, when marketing teams are stretched and consumers even more stretched, you cannot afford to be following trends. Do you remember your mom asking you what you'd do if everyone else jumped into the fire? We all know the line, when everyone zigs...

Kirk Gainsford 18 Dec 2019

The 'digital paradox' facing the media industry in 2020
The 'digital paradox' facing the media industry in 2020Article

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers...

Issued by Kantar 9 Dec 2019

Image credit: Lisbon International Advertising Festival.
2019 Lisbon International Advertising Festival gets global grand juryArticle

The grand jury of the 2019 Lisbon International Advertising Festival has been announced...

19 Aug 2019

Image credit: Saulo Mohana on Unsplash.
Developing your brand voice on social media: 5 mistakes to avoidArticle

It's crucial for business success to understand the hidden influences of users' decision-making process in the modern digital space...

Dana Kachan 19 Jul 2019

WATCH: Tactics to attract consumer share of wallet and keep media investment at the right levels
WATCH: Tactics to attract consumer share of wallet and keep media investment at the right levelsArticle

In MediaCom's latest YouTube video in the Thought Leadership series, CEO Ashish Williams shares his thoughts and professional recommendations on how brands can best attract consumer share of wallet...

Issued by MediaCom 25 Apr 2019

#BizTrends2019: Convergence, connections and trust
#BizTrends2019: Convergence, connections and trustArticle

Jessica Tennant reports back on Charles Stuart's analysis of the annual 'Entertainment Media Outlook: An African Perspective', specifically with regard to three key trends in the entertainment and media space...

Jessica Tennant 30 Jan 2019

#BizTrends2019: Media trends for 2019
#BizTrends2019: Media trends for 2019Article

2019 is poised to be the year where the integration of artificial intelligence permeates across all facets of marketing. This includes delivering better customer experiences across brands, driving better media targeting and helping define real-time media ROI...

Monique Claassen, Issued by Kantar 7 Jan 2019

#BizTrends2019: A new golden age of OOH media in Africa
#BizTrends2019: A new golden age of OOH media in AfricaArticle

A much-needed trend is for people to stop talking about Africa in the collective...

Greg Benatar 7 Jan 2019

Business is nothing but collaborative, so why isn't business intelligence?
Business is nothing but collaborative, so why isn't business intelligence?Article

Business, by its very nature, is collaborative. And yet business intelligence (BI), the ultimate goal-enabler, is not...

Gustav Piater 24 Oct 2018

Are you telling me, or are you selling me?
Are you telling me, or are you selling me?Article

Nicci Jones looks at keeping rogue influencers in (legal) check...

nicci jones 29 Aug 2018

The impact of technology and OTAs on the hospitality industry
The impact of technology and OTAs on the hospitality industryArticle

"As industry players become more tech savvy, there needs to be a balance between technology and human interaction. It is necessary to keep up with competition and global trends which are stirring creativity and innovativeness."

Josephine Wawira 18 Jul 2018

A focus on The Business of Wine & Food Tourism Conference 2018
A focus on The Business of Wine & Food Tourism Conference 2018Article

Marisah Nieuwoudt chats to tourist specialist and convener of the annual The Business of Wine & Food Tourism Conference, Margi Biggs about the 2018 edition of the event that takes place at Spier on 17 October...

Marisah Nieuwoudt 28 Jun 2018

Including influencers in your campaign is essential
Including influencers in your campaign is essentialArticle

Gee Motsepe writes about why brands should be looking at including influencers in their marketing budgets...

Gee Motsepe 29 May 2018

Stephen Woodford, chief executive at the Advertising Association.
UK adspend hits record £22.2bn in 2017Article

UK advertising expenditure recorded its eighth consecutive year of market growth in 2017 which, puts the industry on course for a decade of continuous expansion...

26 Apr 2018

Matthew Buckland.
Matthew Buckland on reigniting Burn MediaArticle

Matthew Buckland explains his latest role change at Creative Spark, what it means for Burn Media going forward, and the biggest digital media trends he's anticipating from 2018...

Leigh Andrews 24 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategyArticle

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

Leigh Andrews 11 Apr 2018

Emma Wilkie, managing director of Gunn Report. Image supplied.
South Africa ranked at #23 in 2018 Gunn Media 100 reportArticle

South Africa was ranked 23rd in the 2018 Gunn Media 100's "world's top 10 countries for media excellence"...

27 Mar 2018

Digital dynamism: A new world of retail opportunities
Digital dynamism: A new world of retail opportunitiesArticle

Like their international counterparts, South African retailers would traditionally run specials where discounts or 'two for the price of one' offers are given for a period of between a few days and a few weeks...

Garth Meier 8 Feb 2018

#BizTrends2018: How to manoeuvre through 2018 and come out the other side
#BizTrends2018: How to manoeuvre through 2018 and come out the other sideArticle

Local industry research has been turned on its head leaving many agencies and clients really scrambling to build benchmarks for success and establishing a new normal...

Natasha Fourie 5 Feb 2018

#BizTrends2018: Communication planning in a disruptive world
#BizTrends2018: Communication planning in a disruptive worldArticle

Those in leadership positions within the media industry face a daunting task. Technology has completely reshaped business and it's not done yet...

Gisela Seeley, Issued by Kantar 30 Jan 2018

Michael Jordaan. Photo: Invenfin.com
Bank Zero granted provisional mutual banking licence by SarbArticle

If its application is granted final approval by the South African Reserve Bank (Sarb), Bank Zero will become the country's fourth mutual bank...

16 Jan 2018

Colin Cullis, product owner for Primedia Broadcasting's talk stations, 702 and CapeTalk.
#BizTrends2018: Radio trends for the year ahead - podcasts, streams and subscriptionsArticle

Here are three predictions for what will become more significant for radio broadcasters in 2018: Podcasts, streams and subscriptions...

Colin Cullis 12 Jan 2018

#BizTrends2018: Why the travel industry should be keeping its ear to the social media ground
#BizTrends2018: Why the travel industry should be keeping its ear to the social media groundArticle

YouKnow Digital, in partnership with consumer insights platform Crimson Hexagon, launched an extensive South African Consumer Trends Report. MD at YouKnow Digital unpacks the report focusing on the travel and hospitality findings...

Kelvin Jonck 12 Jan 2018

Mike Sharman, owner, Retroviral Digital Communications.
#BizTrends2018: Putting the 'I' in live.Article

Live has been the major evolution in digital over the past two years, but it is still under-utilised from a brand perspective in South Africa...

Mike Sharman 10 Jan 2018

Mathew Weiss, The Brand Union Africa managing director.
#BizTrends2018: Branding is the key to unlocking company innovationArticle

The economy in which we're operating post-2007 needs to be rethought as an evolution of a zero-sum game. Innovation is what breaks the zero-sum model for companies...

Mathew Weiss 8 Jan 2018

Mike Oelschig, head of advisory at Cerebra.
#BizTrends2018: The (eventual) rise of the social command centre in South AfricaArticle

Terms like "command centre" or "digital centre of excellence" have been in the South African marketing landscape's lexicon for a few years now; but for the most part that is largely where the concept has remained. Until now...

Mike Oelschig 22 Dec 2017

Eyewitness News reporter Gia Nicolaides.
#BizTrends2018: Information overload - finding the 'right' kind of newsArticle

If you heard the news today, it's because you chose to. It doesn't mean that you and I have consumed the same news and even if we have, the information and our level of engagement may be different...

Gia Nicolaides 22 Dec 2017

#BizTrends2018: Prescriptive data in the digital space, the next big thing
#BizTrends2018: Prescriptive data in the digital space, the next big thingArticle

The recent advances in data analytics and machine learning will see a huge shift in how we use data in 2018...

Paula Raubenheimer 8 Dec 2017

Image credit: Tracy Le Blanc - .
Social media trends 2018Article

Dale Ferreira selects his top social media trends for the upcoming year...

Dale Ferreira 6 Dec 2017

Move over content and distribution, user experience is king
Move over content and distribution, user experience is kingArticle

PwC's ‘Entertainment and media outlook: 2017 - 2021: An African perspective' foresees content and distribution moving aside as user experience takes centre stage. The report was launched yesterday at Urban Brew Studios in Johannesburg...

22 Sep 2017

(c) Feng Yu -
#WNC17: Highlights from Day 2Article

Day 2 of the World News Media Congress began with a breakfast panel discussion, particularly for women in news, around the gender biases in reporting and how media and advertisers represent these...

9 Jun 2017

Laura Rawden, Safrea chair.
#AfricaMonth: Safrea on the freelance future of work. Are you ready?Article

Safrea chair Laura Rawden speaks about the benefit of belonging to a professional body, especially as a freelancer while the world of work continues to evolve across the continent...

Leigh Andrews 22 May 2017

Qimono/375 images © –
The marketer of the futureArticle

Today's traditional media is rapidly evolving towards the marketing of the future. The ‘brandscape' has changed dramatically in a short space of time and marketers are struggling to keep pace with the new environment...

Dr. Ludi Koekemoer 12 Apr 2017

Is industrial IT the next wave for Africa?
Is industrial IT the next wave for Africa?Article

Kenya, East Africa's industrial nerve centre is on the cusp of real growth and innovation. East Africa was again the continent's fastest growing region and is expected to continue its high growth path in 2016/2017...

Stephen du Preez 16 Mar 2017

Stephen du Preez
Is industrial IT the next wave for Africa?Article

Kenya is on the cusp of real growth and innovation. In fact, according to the African Economic Outlook in 2015, East Africa was again the continent's fastest-growing region...

Stephen du Preez 15 Mar 2017

Trend awareness can help you stay ahead of the pack. Image: Ievgen Onyshchenko © –
Digital marketing trendsetting, in 2017 and beyondArticle

If you want to stay ahead of the pack, there are six top trends to keep an eye on in the digital and social marketing realm as 2017 sets off from the starting blocks…

Serena Seunarain 3 Feb 2017

Peter Searll
Ten media innovations in Africa in 2017Article

The African media landscape is changing fast: 10 trends in media innovation in Africa for 2017…

Peter Searll 30 Jan 2017

SAFREA freelance report results.
All about freelancing in the SA media industryArticle

Safrea chair Laura Rawden shares insights into the changing role of freelancing in SA and the economic value of freelancers in the media space compared to their full-time counterparts...

Leigh Andrews 30 Jan 2017

#BizTrends2017: Connecting Africa in 2017
#BizTrends2017: Connecting Africa in 2017Article

With the steadfast development of digital transformation, technology allows for more data opportunities from the increasing connected consumer, says Dawn Rowlands, …

Dawn Rowlands 30 Jan 2017

Image by 123RF
#TRENDING: Social media resistance and ‘alternative' factsArticle

A week in politics can indeed change the world, bringing us “alternative facts”, “black ops” war rooms and social media resistance fighters…

Louise Marsland 27 Jan 2017

SAFREA releases first-ever freelance media trends and income report
SAFREA releases first-ever freelance media trends and income reportArticle

The Southern African Freelancers' Association (SAFREA) has released groundbreaking research into the local freelance economy with the 2016 SA Freelance Media Industry and Rates Report...

Issued by SAFREA 25 Jan 2017

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