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IAB South Africa Press Office
The Interactive Advertising Bureau (IAB) South Africa is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital media and marketing industry within South Africa.
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Urgent: Shape the future of South African digital marketing
The IAB South Africa Internet Advertising Revenue Report, conducted by PwC and more commonly known as the Online AdSpend Report, is a trusted resource that offers in-depth analysis and reliable data on digital investment trends in South Africa. 30 Apr 2024 Read more

Be part of this year's IAB South Africa Internet Advertising Revenue Report
  • The annual report offers in-depth analysis and reliable data on digital investment trends in South Africa
  • The report is conducted by PwC in partnership with IAB South Africa and serves as a trusted source for the digital media and marketing industry
  • Participation will take place until 19 April 2024, with the report expected to be released in mid-July 2024 1 Mar 2024 Read more

  • IAB South Africa Bookmark Awards 2024 early bird entry extension
    The IAB South Africa Bookmark Awards has extended its early bird entries to midnight on Friday, 8 March. 28 Feb 2024 Read more

    IAB SA's new white paper: A roadmap for influencer marketing
    The time could not be more ripe for the release of Best Practices for Influencer Marketing in South Africa, a new white paper by the IAB South Africa’s Digital Influencer Marketing Committee. 21 Feb 2024 Read more

    Msizi James, 'togetherness' and more expected at this year's Bookmark Awards event
    There's only one week to go until the most-anticipated event of the year - IAB South Africa's 2022 Bookmark Awards, in partnership with DStv Media Sales. 21 Jul 2022 Read more

    Entering the 2022 Bookmark Awards is as easy as 1, 2, 3...
    With a long-running legacy of benchmarking digital excellence, The Bookmark Awards is the créme de la créme of digital marketing awards in South Africa. Each year, winning agencies, individuals and company projects not only walk away with bragging rights but their work is held up as examples to the broader industry and cited as success. 22 Apr 2022 Read more

    Bookmarks 2022 announces its jury panels
    As awards season kicks into high gear, The Bookmark Awards announces its 2022 jury panels who will evaluate and award the best of the best at the awards ceremony to be held in July. Each of this year's eight panels will be headed up by a jury chair, selected for their experience and expertise in their respective fields. 5 Apr 2022 Read more

    Source: © Marek Uliasz
    The IAB SA's 2022's State of Content Marketing in South Africa, to understand the maturity of content marketing in South Africa, is available from today. 22 Mar 2022 Read more

    IAB SA launches free Decoding Digital Content Marketing podcast series
    The IAB SA's Digital Content Marketing Committee has launched a six-part podcast series called Decoding Digital Content Marketing. Its aim? "To encourage and develop digital content marketing in South Africa as a unique, independent discipline and an effective tool for brands," says the committee's lead, and Machine_'s chief content officer, Sarah Browning-de Villiers. "This project was birthed out of the deep passion the committee has for the role of content marketing in our industry, but also to address the pervasive lack of understanding of this strategic discipline within our industry, and how it differs from other marketing approaches." 6 Oct 2021 Read more

    Online Audience Measurement partner: IAB SA invites industry members to tender
    The IAB SA Executive Board and the IAB SA Future of Measurement Committee have officially extended an invitation to industry members to tender for the role of their official online audience measurement partner. The chosen provider will furnish the IAB SA with web and application measurement services to create a "single currency" which will be used as a benchmark that all industry stakeholders can trust and reference, 30 Sep 2021 Read more

    New research: South African online audience news consumption and behaviour report
    The IAB SA Research Council is committed to developing research and insights to enhance the digital media and marketing landscape in South Africa. 26 Aug 2021 Read more

    IAB Front Row 2021 winners announced
    The IAB SA was thrilled to announce the winners of the 2021 Front Row programme at the #Bookmarks2021 Virtual Awards Showcase that took place on 29 July. 5 Aug 2021 Read more

    Anticipation builds ahead of the IAB Bookmark Awards 2021! Watch, enter or win
    In celebrating 13 years of Moving the Industry Forward, which is this year's theme, the IAB Bookmarks has collaborated with 13 advertising experts to share some of the innovations and insights that have contributed to the success of digital marketing excellence. The video, launched on digital channels, provides interesting learning on how the creative marketing industry has navigated, cultivated and developed a marketing mix which has, through various campaigns, built impact for various brands and its consumers. 22 Jul 2021 Read more

    IAB SA calls on young, black, digital media and marketing students to enter the career-making Front Row 2021
    The Interactive Advertising Bureau SA is proud to launch the second annual IAB Front Row initiative. Designed to give budding black creative students, entrepreneurs, and agency interns much needed access to an array of industry resources and insiders, the programme plays a crucial role in the IAB SA's commitment to galvanising transformation in the industry. 13 Jul 2021 Read more

    Media titan Selae Thobakgale to host the upcoming IAB Bookmark Awards
    It's a momentous period of transformation for the digital marketing industry, which has continuously evolved over the years. New technologies and integrated strategies are refined, devotedly, for effective brand building and marketing performance. The IAB Bookmark Awards will be celebrating 13 years of this digital excellence, giving recognition to pioneering agencies, brands and publishers, whose campaigns, platforms and impactful creative executions, set the benchmark for excellence in digital media and marketing. 12 Jul 2021 Read more

    #Bookmarks2021: All the finalists
    The IAB Bookmark Awards, an IAB SA initiative, celebrates its 13th year of rewarding excellence in digital and recognising the powerful impact interactive has on the overall marketing mix. 21 Jun 2021 Read more

    3 industry trailblazers join IAB SA executive board
    The Interactive Advertising Bureau South Africa (IAB SA) welcomes three of South Africa's brightest minds, who have joined us as members of our executive board. They each bring a wealth of experience and energy to their new roles, where they will join our existing board members as they guide South Africa's digital media and marketing industries towards the future. 18 Jun 2021 Read more

    Demand for digital media during the pandemic results in accelerated growth
    IAB SA research tracks digital's upward trajectory in 2020 11 Jun 2021 Read more

    IAB Y-Council x Future Masters
    The IAB South Africa's Youth Action Council is calling on all interested parties in the digital media and marketing space to attend its inaugural town hall on 15 June via Zoom and also for participaction in their Mentor Month initiative throughout the month of June. 10 May 2021 Read more

    2021 Bookmarks Awards Jury share insights on state of digital
    In the run up to the 13th annual Bookmarks Awards "Moving the Industry Forward" - powered by the IAB SA - our eight jury chairs have shared their insights into the state of digital today. Nominated by their peers, they are some of the industry's brightest minds whose expertise plays a pivotal role in advancing South Africa's digital marketing industry. The task that lies before them is no small feat: together, under the guidance of the inimitable Andrea Quaye, Senior Director, Global Category Lead: Coffee, Coca-Cola, they will select the best South African digital marketing across a range of categories; winning work will then become the benchmark for excellence in digital. This year's categories include: Platforms, Communities, Channels, Emerging Digital Technologies, Publishing, Campaign, Craft and Special Honours. 28 Apr 2021 Read more

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    Contact IAB South Africa

    Tel: 011 454-3534
    Email: ten.asbai@ofni