Martech | Bizcommunity

Martech | Bizcommunity

News

Ryan Campher has been appointed VML South Africa’s data lead (Image supplied)

Digital

VML SA places data and technology at core of creativity with data lead appointment

4 Jun 2025

The future of search: Why Location Bank matters in the age of AI

Digital

The future of search: Why Location Bank matters in the age of AI

Issued by Location Bank 4 Jun 2025

Is SEO really dead because of generative AI?

Digital

Is SEO really dead because of generative AI?

Yoray Narainpersad - The Google Whisperer, Issued by Fast Forward Marketing 3 Jun 2025

Welcome Tomorrow and YOUKNOW tackle Africa’s app retention gap at App Growth Summit Africa

Mobile

Welcome Tomorrow and YOUKNOW tackle Africa’s app retention gap at App Growth Summit Africa

Issued by YOUKNOW Technologies 27 May 2025

Roar Media and Red October Technologies announce strategic collaboration to transform media landscape

Media

Roar Media and Red October Technologies announce strategic collaboration to transform media landscape

Issued by Red October Technologies 14 Apr 2025

Converge Africa 2025 preliminary agenda reveal: Charting the future of digital commerce

Digital

Converge Africa 2025 preliminary agenda reveal: Charting the future of digital commerce

Issued by Vuka Group 25 Mar 2025

The digital roadmap of South Africa’s automotive market

Research

The digital roadmap of South Africa’s automotive market

Issued by Rogerwilco 19 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Artificial Intelligence

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

Unlocking digital influence in automotive marketing: Free research report launch webinar

Digital

Unlocking digital influence in automotive marketing: Free research report launch webinar

Issued by Rogerwilco 6 Mar 2025

YOUKNOW Technologies adds HubSpot CRM to its premium technology stack

CRM, CX, UX

YOUKNOW Technologies adds HubSpot CRM to its premium technology stack

Issued by YOUKNOW Technologies 4 Mar 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Image source: jcomp from

Remuneration & Payroll

Ad Talent Salary Survey: Wage comparisons and employment trends

13 Feb 2025

Branding

Key branding insights from the WEF, Davos 2025

10 Feb 2025

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

CRM, CX, UX

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

28 Jan 2025

(Images supplied. Artwork: Lesley Svenson, Bizcommunity)

PR & Communications

Razor's Kalay Maistry and NTT Data's Marian Scala named in Provoke Media’s Innovator 25 EMEA

Danette Breitenbach 12 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Wendy Tembedza & Bernadete Versfeld, partners at Webber Wentzel give five risks in the context of personalised marketing (Image supplied)

Marketing

5 risks of personalised marketing in the context of the PoPIA

Wendy Tembedza 5 Dec 2024

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Social Media

The price of South African influence

Karabo Ledwaba 25 Nov 2024

Source: © 123rf Digitlab's new report predicts emerging trends and strategies set to shape the future of digital marketing

Digital

Digitlab's Insight 2025: The State of Digital: 6 critical trends for 2025

19 Nov 2024

Location Bank empowers brands to stand out this Black Friday

Digital

Location Bank empowers brands to stand out this Black Friday

Issued by Location Bank 15 Nov 2024

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Digital

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Issued by Carbon1 14 Nov 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Marketing & Media

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

See beyond the competition: Analyse, understand and compete

Digital

See beyond the competition: Analyse, understand and compete

Issued by Location Bank 30 Sep 2024

Digital

Amplify your brand's success and insights with Location Bank's cutting-edge analytics

Issued by Location Bank 10 Sep 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Location Bank announces integration with Apple Business Connect API

Digital

Location Bank announces integration with Apple Business Connect API

Issued by Location Bank 19 Aug 2024

Social Places introduce local pages and Bing integration

CRM, CX, UX

Social Places introduce local pages and Bing integration

Issued by Social Places 31 Jul 2024

Source: © 123rf Scopen 2023-2024 shows that the number of marketers seeking integrated agencies is set to rise in South Africa

Marketing & Media

Finding that integration Unicorn: Is it media agencies?

22 Jul 2024

YOUKNOW Technologies unveils new services and leadership appointments to elevate local martech solutions

Marketing

YOUKNOW Technologies unveils new services and leadership appointments to elevate local martech solutions

Issued by YOUKNOW Technologies 16 Jul 2024

Source: © 123rf Shop! South Africa has announced the industry leaders and influencers for its second annual Outstanding Shopper Marketing Awards (OSMA)

Marketing

Shop! South Africa announces judging panel for Outstanding Shopper Marketing Awards

12 Jul 2024

Source: © 123rf First-party data stands as a cornerstone of understanding customer behaviours, preferences, and patterns says Gil Sperling and Dan Levy of Flow

Digital

Retail marketing: The demise of the third-party cookie, the rise of first-party data

6 Jun 2024

Empowering Africa through technology: Insights from Sentech Africa Tech Week 2024

Digital

Empowering Africa through technology: Insights from Sentech Africa Tech Week 2024

Issued by Topco Media 31 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Branding

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

Rogerwilco enhances digital marketing through AI-based neuroscience product

CRM, CX, UX

Rogerwilco enhances digital marketing through AI-based neuroscience product

Issued by Rogerwilco 27 Feb 2024

Renard van Blerk to add to the JEC Rand Show team offering

Events & Conferencing

Renard van Blerk to add to the JEC Rand Show team offering

Issued by Rand Show 2 Feb 2024

#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency

Digital

#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency

Leilah Potter 2 Feb 2024

Image source: wirestock –

Remuneration & Payroll

Annual Ad Talent Salary Survey: Know your worth

25 Jan 2024

#BizTrends2024: Chelsea Owens - 4 digital marketing trends that will shift the needle in 2024

Marketing

#BizTrends2024: Chelsea Owens - 4 digital marketing trends that will shift the needle in 2024

Chelsea Owens 26 Jan 2024

#BizTrends2024: Mike Saunders - The tension between technology and humanity

Digital

#BizTrends2024: Mike Saunders - The tension between technology and humanity

Danette Breitenbach 12 Jan 2024

Hanno Botha says we need to balance a human centered approach with AI. Source: Supplied.

Digital

#BizTrends2024: AI will fully transform the marketing industry, says Ford SA's Hanno Botha

Hanno Botha 12 Jan 2024