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News

Source: Supplied. Dean Baker is the squad lead of BFSI from Infobip.
Finance
Banks must embrace next-generation solutions to satisfy data-driven demands

Dean Baker 23 Apr 2024

Source:
Marketing & Media
AI-powered automation: A game-changer for marketers

Natascha Torres 19 Mar 2024

Source:
Marketing & Media
Influencer marketing: A symbiotic relationship for brands and influencers

Melusi Makhoba 4 Mar 2024

Mystery shopping results now delivered in 24 to 48 hours by BMi Research
Marketing & Media
Mystery shopping results now delivered in 24 to 48 hours by BMi Research

Issued by BMi Research 15 Feb 2024

Why businesses should leverage click-to-chat ads for real-time customer interaction
Marketing & Media
Why businesses should leverage click-to-chat ads for real-time customer interaction

George Muhia 6 Feb 2024

Unleashing the true value of customers
Retail
Unleashing the true value of customers

Estelle van Tonder 13 Dec 2023

Here's how to effectively build your online presence as a small business
Entrepreneurship
Here's how to effectively build your online presence as a small business

Ben Bierman, Issued by Business Partners Limited 18 Aug 2023

Mystery shopping results now delivered in 24-48 hours by BMi Research
Retail
Mystery shopping results now delivered in 24-48 hours by BMi Research

Issued by BMi Research 20 Jul 2023

Source © Niall Wiggan In South Africa, loyalty programme owners are working hard to meet their customers and members where they are, now
Retail
7 loyalty programmes trends

20 Jun 2023

Source: ©Anawat sudchanham -
Retail
5 reasons why superior customer service is critical to success

Nadia Coetzer 14 Apr 2023

Source:
Marketing & Media
Value-based bidding: Increasing ROI from digital media

Natasha de Koning 14 Apr 2023

Image supplied.
Marketing & Media
What does the ideal customer look like?

Brent Haumann 22 Dec 2022

Source: BrandMapp.
Finance
The loyalty and rewards reality in 2022 and beyond

Andre Fredericks 24 Nov 2022

Email personalisation event replay: 8 mistakes you may be making... and how to avoid them
Marketing & Media
Email personalisation event replay: 8 mistakes you may be making... and how to avoid them

Issued by Everlytic 20 Jul 2022

Precision marketing isn't a new concept
Marketing & Media
Precision marketing isn't a new concept

Muzi Mthombeni 17 May 2022

#LunchtimeMarketing: What is customer lifetime value and how do you measure it?
Marketing & Media
#LunchtimeMarketing: What is customer lifetime value and how do you measure it?

22 Apr 2022

10 banking trends in South Africa shaking up the future of below-the-line marketing
Marketing & Media
10 banking trends in South Africa shaking up the future of below-the-line marketing

Issued by Tradeway 8 Apr 2022

How to boost profitability through customer engagement
Marketing & Media
How to boost profitability through customer engagement

Greg Gatherer 17 Mar 2022

Building a growth-centred digital marketing budget for 2022
Marketing & Media
Building a growth-centred digital marketing budget for 2022

2 Nov 2021

Tackling energy security in SA - key approaches to meeting present, future demand
Energy & Mining
Tackling energy security in SA - key approaches to meeting present, future demand

20 Oct 2021

15 ways email signature branding can boost your brand
Marketing & Media
15 ways email signature branding can boost your brand

Issued by Rocketseed 6 Oct 2021

Source:
Marketing & Media
IAB SA launches 'Definition of Digital Content Marketing'

10 Sep 2021

5 ways boards can give CMOs the support they need to achieve success
Marketing & Media
5 ways boards can give CMOs the support they need to achieve success

Issued by Incubeta 9 Sep 2021

Using digital-first KPIs to secure success and support
Marketing & Media
Using digital-first KPIs to secure success and support

Issued by Incubeta 24 Aug 2021

Determining the net asset value of your data en route to deploying marketing automation
Marketing & Media
Determining the net asset value of your data en route to deploying marketing automation

JD Engelbrecht, Issued by Everlytic 4 Mar 2021

Report reveals insights on how to define, measure and track customer lifetime value
Marketing & Media
Report reveals insights on how to define, measure and track customer lifetime value

2 Mar 2021

#BizTrends2021: What will customers expect from you in 2021?
Marketing & Media
#BizTrends2021: What will customers expect from you in 2021?

Robin Fisher 6 Jan 2021

You've adopted new technologies, but are you digitally mature?
ICT
You've adopted new technologies, but are you digitally mature?

Mia Papanicolaou 14 Sep 2020

IAB SA Digital Content Marketing Committee - call for nominations
Marketing & Media
IAB SA Digital Content Marketing Committee - call for nominations

Emma Odendaal and Sarah Browning-de Villiers, Issued by IAB South Africa 12 Aug 2020

Photo by Lukas from .
Marketing & Media
SA marketers fostering meaningful customer relationships beyond first purchase [report]

21 May 2020

Tell your brand's story in the wake of Covid-19
Marketing & Media
Tell your brand's story in the wake of Covid-19

Issued by GO Content Lab 11 May 2020

Image source: You X Ventures via .
Marketing & Media
Experience design thinking: Using tourists, fish and maps [Part 2]

Simon de Haast 16 Mar 2020

Photo by Domenico Loia on .
Marketing & Media
Digital maturity is vital to profit growth: Here's why

Catherine Murray 10 Mar 2020

Image source: Gallo/Getty Images.
Marketing & Media
What is the ideal marketing channel mix for your e-commerce store?

Raymond Smit 20 Dec 2019

#BizTrends2020: The collective economy, attributing a state of mind
Marketing & Media
#BizTrends2020: The collective economy, attributing a state of mind

Paula Hulley 24 Jan 2020

The IAB South Africa chair and vice-chair announced
Marketing & Media
The IAB South Africa chair and vice-chair announced

Issued by IAB South Africa 12 Dec 2019

#ExperienceAdvantage: Closing the experience gap in the feedback economy - Kantar
Marketing & Media
#ExperienceAdvantage: Closing the experience gap in the feedback economy - Kantar

Leigh Andrews 30 Oct 2019

Data technology driving agility in retail
Retail
Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

Rasoaisi captions this as follows - an intelligent physicist with weird hair once said: “An object in motion stays in motion with the same speed and in the same direction”, and this is why I enjoy and prefer being in constant motion.
Marketing & Media
#BehindtheSelfie with... Teboho Rasoaisi

Leigh Andrews 3 Apr 2019

From Europe to SA with love: 3 tips for South African marketers in 2019
Marketing & Media
From Europe to SA with love: 3 tips for South African marketers in 2019

Lisa Steingold 2 Jan 2019

Introducing the first-ever single-brand rewards programme in South Africa - Royco Rewards
Marketing & Media
Introducing the first-ever single-brand rewards programme in South Africa - Royco Rewards

Candice Goodman, Issued by Mobitainment 3 Dec 2018

Maximising ROI without compromising on CX - top tips
Retail
Maximising ROI without compromising on CX - top tips

Wynand Smit 31 Jul 2018

Julia Ahlfeldt, certified customer experience professional (CCXP).
Marketing & Media
#CEMAfrica2018: "Customer experience is the next competitive battlefield"

Leigh Andrews 31 Jul 2018

Marissa Allen (left) at the Wpromote Rise event.
Marketing & Media
Wpromote on profiting from empowering women in traditionally male-dominated industries

Leigh Andrews 10 Apr 2018

Report reveals customer aftermarket is afterthought for manufacturers
Marketing & Media
Report reveals customer aftermarket is afterthought for manufacturers

12 Oct 2017

Rewarding customer loyalty, building brand ambassadors increases profits
Retail
Rewarding customer loyalty, building brand ambassadors increases profits

Juan-Pierre Du Buisson 4 Aug 2016

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