Brand experiences | Bizcommunity

Brand experiences | Bizcommunity

News

In-game branded content is not what most marketers think it is

Digital

In-game branded content is not what most marketers think it is

Issued by Reach Players 1 day

CEM Africa 2026 welcomes 3 influential global speakers

Events & Conferencing

CEM Africa 2026 welcomes 3 influential global speakers

Issued by CEM Africa Summit 27 Jul 2026

The Interactive Advertising Bureau South Africa (IAB SA) has announced the finalists for the 2026 Bookmark Awards (Image supplied)

Digital

#Bookmarks2026 | All the IAB South Africa 2026 Bookmark Awards finalists

17 Jul 2026

Limited edition Oreo and BTS 'purple' cookies land in SA

FMCG

Limited edition Oreo and BTS 'purple' cookies land in SA

8 Jul 2026

Advertising

L’Oréal South Africa expands in-game brand experiences across Maybelline, Garnier and CeraVe

Issued by Reach Players 1 Jul 2026

IMA has acquired VF! Source: Supplied.

Marketing

IMA bets on South African retail marketing with VF! deal

1 Jul 2026

ReachPlayers joins IAB Gaming Task Force to reshape how brands invest in gaming

Sponsorship

ReachPlayers joins IAB Gaming Task Force to reshape how brands invest in gaming

Issued by Reach Players 15 Jun 2026

The invisible hand: Architecting advocacy without selling out

Marketing

The invisible hand: Architecting advocacy without selling out

Mathabatha Sexwale, Issued by Brave Group 15 Jun 2026

Simba unveils its new thicker cut potato chip

FMCG

Simba unveils its new thicker cut potato chip

12 Jun 2026

Epic Outdoor and Jacaranda FM turn SA’s iconic billboard into the nation’s largest live video broadcast

OOH

Epic Outdoor and Jacaranda FM turn SA’s iconic billboard into the nation’s largest live video broadcast

Issued by Epic Outdoor 2 Jun 2026

Africa’s most powerful media isn’t on the media plan

Media

Africa’s most powerful media isn’t on the media plan

Ingrid von Stein, Issued by Dentsu 11 May 2026

African retail’s future hinges on tech-driven consumer insights

CRM

African retail’s future hinges on tech-driven consumer insights

Blessed Hwaire 23 Apr 2026

Toyota Gaming Engine returns to Comic Con Cape Town 2026

Events

Toyota Gaming Engine returns to Comic Con Cape Town 2026

16 Apr 2026

Why brands win when entertainment stops playing small

Marketing

Why brands win when entertainment stops playing small

Issued by Dentsu 9 Apr 2026

The 'experience economy' has arrived as consumers' expectations shift

Trends

The 'experience economy' has arrived as consumers' expectations shift

Adheesh Ori 25 Mar 2026

Egg studios launches in South Africa after delivering for 50+ campaigns in 18 months

Digital

Egg studios launches in South Africa after delivering for 50+ campaigns in 18 months

Issued by Blue Robot 23 Mar 2026

GL events unveils new furniture range designed for modern exhibitions and events

Events & Conferencing

GL events unveils new furniture range designed for modern exhibitions and events

Issued by GL events South Africa PTY (LTD) 16 Mar 2026

Bonita Christie, business unit director, Publicis Commerce Experiential, says for brands, Q1 is the most strategically valuable quarter of the year (Image source: © 123rf )

Marketing

Exclusive | Experiential marketing: The key to the golden quarter

Bonita Christie 17 Feb 2026

Chilliengine shortlisted in 3 categories at 2026 Sabre Africa Awards for 2nd consecutive year

PR & Communications

Chilliengine shortlisted in 3 categories at 2026 Sabre Africa Awards for 2nd consecutive year

Issued by Chilliengine 17 Feb 2026

Sponsorship

OLC launches sponsorship division to drive strategic brand partnerships

Issued by OLC Through The Line Communications 16 Feb 2026

Intentional media integrated at a local level is SA media’s gamechanger

Media

Intentional media integrated at a local level is SA media’s gamechanger

Issued by Caxton Media 10 Feb 2026

GL events South Africa celebrates dual wins at the EXSA Awards

Exhibitions

GL events South Africa celebrates dual wins at the EXSA Awards

Lerato Marule, Issued by GL events South Africa PTY (LTD) 9 Feb 2026

Chilliengine closes off a successful year with Gold at the Pendoring Awards

Pendoring

Chilliengine closes off a successful year with Gold at the Pendoring Awards

Issued by Chilliengine 15 Dec 2025

Marita de Vos, operations manager at Smartbuild, says immersive storytelling, such as AR, is revolutionising global exhibition spaces (Image source: © 123rf )

Exhibitions

Static exhibition spaces boring as interactive spaces resonate

Marita de Vos 3 Dec 2025

Promotions & Activations

A new benchmark for brand experience: Playmakers wins Gold with Jameson’s Spread the Cheers

Issued by Playmakers 24 Nov 2025

Caxton launches new integrated media solution with unrivalled reach

Media

Caxton launches new integrated media solution with unrivalled reach

Issued by Caxton Media 17 Nov 2025

Understanding the growing emotional drivers behind consumer choice

FMCG

Understanding the growing emotional drivers behind consumer choice

Issued by TLC Worldwide Africa 13 Nov 2025

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

Marketing

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

6 Nov 2025

Tusker triumphs! Dentsu Kenya wins Gold and Grand Prix, redefining African creativity

Loeries Creative Week

Tusker triumphs! Dentsu Kenya wins Gold and Grand Prix, redefining African creativity

Issued by Dentsu 16 Oct 2025

Rand Merchant Bank (private banking category) is the Ask Africa Orange Index 2025 overall winner

CRM, CX, UX

SA consumer is rebalancing under money-related stress

15 Oct 2025

Marketing & Media

Rocket Creative elevates brand presence for soundcore at City2City Marathon

Issued by Rocket Creative Design & Display 2 Oct 2025

How can South African retailers use augmented reality to improve shopping experiences?

Technology

How can South African retailers use augmented reality to improve shopping experiences?

Melusi Makhoba, Issued by University of Johannesburg - Marketing Management 11 Sep 2025

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Marketing

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Issued by Publicis Groupe Africa 11 Sep 2025

Source: © Digitas Digitas Liquorice’s rebrand to simply Digitas is not a merely cosmetic transformation; instead, it signals a streamlined promise: one name, one network, one purpose in a digital landscape that is in constant flux

Branding

Digitas rebrand: More than a cosmetic transformation

Nomika Singh-Govender 14 Aug 2025

Maybelline went Epic at Nelson Mandela Square

OOH

Maybelline went Epic at Nelson Mandela Square

Issued by Epic Outdoor 6 Aug 2025

Revolutionising customer experience with ExperienceEvaluator - A game changer for CX teams

CRM, CX, UX

Revolutionising customer experience with ExperienceEvaluator - A game changer for CX teams

Issued by Kantar 23 Jul 2025

Consistency is Cannes Lions' 2025 mantra

Cannes Lions

Consistency is Cannes Lions' 2025 mantra

3 Jul 2025

Brandhead evolves: From media owner to full-service creative digital advertising agency

Digital

Brandhead evolves: From media owner to full-service creative digital advertising agency

Issued by Gida Media 1 Jul 2025

The awards were held on Thursday. Source: Supplied.

Advertising

TFG and VML triumph at the Smarties 2025 Awards

9 May 2025

Source: © 123rf Eve Pennington says this should be the golden age of marketing, but agency models haven’t kept pace

Marketing & Media

EXCLUSIVE: Eve Pennington - Has our industry lost its way? A view 25 years in

Eve Pennington 5 May 2025

Brutal Fruit Spritzer launches The Pink Table initiative

Events

Brutal Fruit Spritzer launches The Pink Table initiative

4 Apr 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

So Interactive created a bold new identity for Fore Group

Digital

So Interactive created a bold new identity for Fore Group

Issued by So Interactive 19 Feb 2025

Branding

Diary of a CMO: How can I protect my brand against copycats?

Mary Kyriakidi and Peter Aiken, Issued by Kantar 18 Feb 2025

Bold vision and renewed energy for 2025 - Isilumko Activate

Marketing

Bold vision and renewed energy for 2025 - Isilumko Activate

Issued by Isilumko Activate 30 Jan 2025

Seasonal marketing campaigns: Unlocking opportunities year-round

Marketing

Seasonal marketing campaigns: Unlocking opportunities year-round

Issued by Tradeway 29 Jan 2025

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

Sponsorship

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Coffee culture deepens in South Africa: trends driving the evolution

FMCG

Coffee culture deepens in South Africa: trends driving the evolution

Evan-Lee Courie 21 Oct 2024