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Africa

Results for agency+relationship

News

Source:
Marketing & Media
Transforming marketing strategies through actionable KPIs

Juan Venter 29 Feb 2024

Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner
Marketing & Media
Unlocking agency methodologies: Why understanding operations is crucial for clients

Johanna McDowell 14 Feb 2024

Source: © 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process
Marketing & Media
Post pitch relationships: Keep the glow when the real work hits hard

Johanna McDowell 13 Nov 2023

Redefining the agency-client relationship
Marketing & Media
Redefining the agency-client relationship

Issued by The Bar 2 Oct 2023

Africa's Premier Marketing Event: Nedbank IMC 2023 highlights and insights
Marketing & Media
Africa's Premier Marketing Event: Nedbank IMC 2023 highlights and insights

Issued by V5 Digital 22 Sep 2023

Source: Campaign Creators Even as we get used to remote and hybrid boardrooms and studios, nothing substitutes for in-person pitches writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner
Marketing & Media
Exclusive: The jury's in: Reality wins in visual versus virtual pitches

Johanna McDowell 26 Jun 2023

Up close and personal or miles apart? Find out at the Nedbank IMC 2023
Marketing & Media
Up close and personal or miles apart? Find out at the Nedbank IMC 2023

Issued by IMC Conference 4 May 2023

MullenLowe partners with Sasko to launch new campaign celebrating the people behind the brand
Marketing & Media
MullenLowe partners with Sasko to launch new campaign celebrating the people behind the brand

Issued by Mullen Lowe South Africa 22 Mar 2023

Image suppplied. Amy Rodgers, head of Warc Creative. “Does the strength of the relationship between client and agency correlate with effective work? We can answer with an emphatic ‘yes’"
Marketing & Media
Research finds strong client-agency relationships lead to more effective work

2 Mar 2023

Source:
Marketing & Media
Scopen: Digital marketing in Brazil gets the chunk of the budget

17 Feb 2023

Activate the power of partnerships: How to maximise value with your promotions agency
Marketing & Media
Activate the power of partnerships: How to maximise value with your promotions agency

Andreas Smit, Issued by Tradeway 31 Jan 2023

#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023
Marketing & Media
#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023

Niamh NicLiam 25 Jan 2023

#BizTrends2023: More heart - a micro trend that will make a mega difference
Marketing & Media
#BizTrends2023: More heart - a micro trend that will make a mega difference

Gillian Rightford 9 Jan 2023

Judges of the IAS Agency Credentials Award announced
Marketing & Media
Judges of the IAS Agency Credentials Award announced

Issued by DMASA 12 Sep 2022

Agency credentials: So much more than swagger
Marketing & Media
Agency credentials: So much more than swagger

Issued by DMASA 30 Aug 2022

Source: © rawpixel Is the age-old billable hours system starting to give way to the rise of ‘output-based costing? It might be the case
Marketing & Media
Output-based costing: An alternative to billable hours for agencies?

Johanna McDowell 28 Jul 2022

Source: © Robert Nyman Building the Great Wall of China was highly complex, just like the agency market in that country
Marketing & Media
Agency Scope China 2021/22: Client satisfaction with creative & media agencies still to improve

7 Jul 2022

The real cost of pitching - and is it always necessary?
Marketing & Media
The real cost of pitching - and is it always necessary?

Issued by TBWA 1 Jul 2022

Word Soup: The starter that waters down relationship management
Marketing & Media
Word Soup: The starter that waters down relationship management

Johanna McDowell 24 Nov 2021

'Inside intelligence' is the future of advertising
Marketing & Media
'Inside intelligence' is the future of advertising

17 Nov 2021

Mutuality: the key to intermediary efficacy
Marketing & Media
Mutuality: the key to intermediary efficacy

Johanna McDowell 4 Nov 2021

Get the most out of your agency relationship. Plan now for a better 2022
Marketing & Media
Get the most out of your agency relationship. Plan now for a better 2022

Niamh NicLiam 30 Aug 2021

IAS Agency Credentials: So much more than swagger
Marketing & Media
IAS Agency Credentials: So much more than swagger

Issued by DMASA 20 Aug 2021

IAS Agency Credentials award once again part of the prestigious Assegai Awards for 2021
Marketing & Media
IAS Agency Credentials award once again part of the prestigious Assegai Awards for 2021

Issued by DMASA 11 Aug 2021

Source:
Marketing & Media
#NedbankIMC2021: How to get lucky more often

Emily Stander 5 Aug 2021

Marketer-agency relationships are lasting longer than before
Marketing & Media
Marketer-agency relationships are lasting longer than before

3 Aug 2021

Source:
Marketing & Media
A bumper-year of votes received for the 2021 Most Awards

15 Jul 2021

Evolution of our industry: Shortlist for short projects
Marketing & Media
Evolution of our industry: Shortlist for short projects

Johanna McDowell 1 Mar 2021

A marriage made in mediation - world class client: agency management
Marketing & Media
A marriage made in mediation - world class client: agency management

Johanna McDowell 15 Feb 2021

The value of chemistry between agency and client
Marketing & Media
The value of chemistry between agency and client

Johanna McDowell 8 Feb 2021

Finding the balance when managing a pitch process effectively
Marketing & Media
Finding the balance when managing a pitch process effectively

Johanna McDowell 2 Feb 2021

Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth
Marketing & Media
Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth

Johanna McDowell 31 Dec 2020

Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards
Marketing & Media
Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards

Issued by DMASA 27 Nov 2020

Glo named most popular Nigerian brand for 2020
Marketing & Media
Glo named most popular Nigerian brand for 2020

Issued by HKLM 20 Nov 2020

Are communications agencies ready for the new reality?
Marketing & Media
Are communications agencies ready for the new reality?

11 Nov 2020

Photo by on .
Marketing & Media
Warning signs for when it's time to fire your client

Angelika Kempe 29 Oct 2020

Judges of the IAS Agency Credentials Award announced - Assegai Awards 2020
Marketing & Media
Judges of the IAS Agency Credentials Award announced - Assegai Awards 2020

Issued by DMASA 6 Oct 2020

Agency credentials: So much more than swagger
Marketing & Media
Agency credentials: So much more than swagger

Issued by DMASA 31 Aug 2020

Johanna McDowell of the Independent Agency Search and Selection (IAS) and certified ActionCOACH business coach Brehndan Botha.
Marketing & Media
The agency that future-proofs takes the lead

Johanna McDowell & Brehndan Botha 6 Aug 2020

Agency anxiety - managing uncertainty, protocols and business strategy
Marketing & Media
Agency anxiety - managing uncertainty, protocols and business strategy

Johanna McDowell & Brehndan Botha 31 Jul 2020

Mentorship programme for the advertising industry
Marketing & Media
Mentorship programme for the advertising industry

Ann Nurock, Issued by Relationship Audits and Management 27 May 2021

Hello A-list: Changing the narrative of small businesses in tough times
Marketing & Media
Hello A-list: Changing the narrative of small businesses in tough times

Banele Nkabinde, Issued by A-list Communications 7 Apr 2020

We need to talk... about why you need a specialist digital agency and more specifically, ours
Marketing & Media
We need to talk... about why you need a specialist digital agency and more specifically, ours

Issued by ATKASA - Digital Agency 4 Mar 2020

Marketing & Media
Cannes Lions, Accenture Interactive unveil 6 key trend reports

5 Dec 2019

Using data analytics and CRM to drive customer centricity and win loyalty
Marketing & Media
Using data analytics and CRM to drive customer centricity and win loyalty

Jessica Tennant 3 Dec 2019

Image credit: Austin Distel on Unsplash.
Marketing & Media
We need to like you: Why client-agency relationships matter

Herman Degener 13 Nov 2019

Image credit: Agence Olloweb on Unsplash.
Marketing & Media
Agency selection - is there another way?

Angelika Kempe 8 Nov 2019

Left to right - IAB SA CEO, Paula Hulley; Stina van Rooyen, the head of brands at Kantar; Camilla Clerke, ECD at HelloFCB; and Luzuko Tena from the paid search team at 2U.
Marketing & Media
IAB Insight Series: Beating the benchmark

Maroefah Smith 26 Sep 2019

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