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We develop business-changing, culture-defining and award winning ideas for brands. Ranked in the top 3 regional networks in Africa and consistently in the top 10 global agencies.
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Latest news

TBWA\South Africa collective shines at this year’s AdFocus Awards
Unique in Africa, TBWA\South Africa has once again proven that they are collective of expert-led, top-drawer agencies are not only specialists in their respective sectors, but they are also at the pinnacle of their game. 24 Nov 2023 Read more

TBWA scoops 4 gold Loeries Awards for Stronger mental health campaign
TBWA\Hunt Lascaris has won four gold awards for its groundbreaking "Stronger" mental health campaign at the Loeries Awards held last week in Cape Town. The campaign sought to raise awareness of mental health issues by recreating hip-hop singer Riky Rick's voice to release a song posthumously using artificial intelligence. 11 Oct 2023 Read more

Having a purpose and building trust with the youth builds brands
In South Africa, people between the ages of 15 and 34 comprise 63.3% of the population. For advertisers, looking behind this statement of fact, the reality is that there is a potential market of about 20 million people waiting to buy services and products. 28 Aug 2023 Read more

TBWA\Hunt Lascaris sets a new course with appointment of Carl Willoughby as CCO
TBWA\Hunt Lascaris has appointed creative powerhouse, Carl Willoughby, as the chief creative officer to lead the agency into its next 40 years as the No. 1 advertising agency out of Africa. 14 Apr 2023 Read more

SA's most-admired creative elevated to TBWA\ chief creative officer role for global client, adidas
As TBWA\Hunt Lascaris celebrates its 40th anniversary last month, the agency is proud to announce that one of its most admired creative minds, Pete Khoury has been elevated to a new role within the TBWA family. 12 Apr 2023 Read more

TBWA\Hunt Lascaris celebrates 40 years of bold creativity, innovation and best-of-the best talent
Hunt Lascaris, the genesis of TBWA South Africa, celebrates its 40th anniversary this month. Since its founding in 1983 by agency icons John Hunt and Reg Lascaris, the agency has become the creative leading light in this country and across the continent, with many of its disruptive campaigns having a global impact. 14 Feb 2023 Read more

TBWA\SA boasts a successful data and insights internship programme
Staying ahead of the digital curve means ensuring talent keeps up with the demands of the modern-day workplace such as requirements for data and digital analytical ability. As the brand experience company, TBWA\South Africa decided to do something about it, with the launch of a cutting-edge and innovative data and insights internship programme. 7 Feb 2023 Read more

TBWA\ announcing Windhoek Beer togetherness
The award-winning TBWA\ Hunt Lascaris welcomes Windhoek South Africa. The agency has been appointed to handle all the brand's creative requirements. 26 Jan 2023 Read more

TBWA wins Agency of the Year at the 2022 Financial Mail AdFocus Awards
TBWA was named the Overall Agency of the Year at last night's announcement of the FM AdFocus 2022 Awards. This year's Awards celebrated the champions of the bounce back - agencies that have demonstrated an ability to push against the challenges facing their businesses and show that they can find a way to come back stronger. 1 Dec 2022 Read more

Advertising awards inspire competition and drive industry excellence, say leading creatives
The Loeries have once again rewarded the creative inspiration behind the ideas and fresh thinking that drive brand value. In today's fast-paced market, where competition for ideas is fierce, striving to win during awards season is more pronounced - and value-adding - than ever. But it's not just about the peer and client recognition, or the headlines. Market evidence is showing the broader awards eco-system and its culture of always striving for the iconic is driving higher levels of excellence, which is a win for the industry as a whole. 10 Oct 2022 Read more

TBWA\Worldwide's global creative chair John Hunt to be inducted into the One Club Creative Hall of Fame
Co-founder of legendary South African agency TBWA\Hunt\Lascaris to be recognised for a career of world-class creative excellence and contributions to society. 29 Aug 2022 Read more

How agencies can deliver creative innovation that matters
Successful agencies create a world to which people want to belong 26 Jul 2022 Read more

The real cost of pitching - and is it always necessary?
Creating relationships with new clients and customers may be the recipe for business success, but most creative agencies today are finding it hard to maintain ties that last even five years. With most marriages lasting longer - at eight years on average - this begs the question about how long-term relationships can be improved and nurtured in the industry. 1 Jul 2022 Read more

Bodyright urges us to be unretouched and unashamed with 'March Unfiltered' movement
The initiative from TBWA\New Zealand asks brands, advertisers, and users to flood feeds with authentic images and combat dependence on unethically altered images. 31 Mar 2022 Read more

TBWA tops world's most innovative and creative lists for 2022
It's been a month of wins for TBWA\SA. Just days after being named to Fast Company's prestigious annual list of the World's Most Innovative Companies (MIC) for 2022, ranking No.1 in the Advertising sector, TBWA\Hunt\Lascaris has also again been named No.1 Agency in SA and TBWA\SA South Africa's No.1 Group for 2021 by The Creative Circle. 17 Mar 2022 Read more

TBWA named Adweek's 2021 Global Agency of the Year
The Disruption® Company was recognised for its business growth, creative product, innovation focus and strength around the world. 13 Dec 2021 Read more

Nissan and TBWA 'innovate to excite' South Africa - taking home a Loerie's Grand Prix
How does a car manufacturer hack an internationally popular navigation app to provide a previously unconsidered South African market with unique tech aimed at keeping them safe on the road? Enter Nissan Shwii - a downloadable series of Zulu-language audio commands compatible for use on the Waze platform. 2 Nov 2021 Read more

TBWA\Group celebrates signing on 'force to be reckoned with', Refilwe Maluleke
Yellowwood managing director joins the mother body as chief strategy officer, while retaining her position at the strategic marketing agency. 20 Oct 2021 Read more

Feel-good tech to bring the magic back to retail, finds TBWA\ Future of Retail report
But retailers will need to blend the best technology offers, with the best real life brings 21 Sep 2021 Read more

TBWA nails Build it's new essence - Yes We Can!
Back in 2019, Build it set out with the objective of refreshing their brand, as well as having a broader market appeal. They achieved this by launching a modern and more contemporary brand identity that is bolder, brighter and simply better, giving their stores and overall image a more refined, aspirational, yet approachable feel. 23 Jul 2021 Read more

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