African consumer | Bizcommunity

African consumer | Bizcommunity

News

The Carling Black Label Cup and the campaign that changed fan engagement

Marketing

The Carling Black Label Cup and the campaign that changed fan engagement

Issued by Caxton Media 1 day

What does European and African consumer behaviour reveal about status, history and power (Image source: © 123rf )

Branding

Acknowledging loud: Defining the next era of luxury growth

Ray Langa 31 Dec 2025

Source: Reuters.

Economy

South African consumer confidence improves on holiday season optimism

DhanushVignesh Babu 9 Dec 2025

Source: Supplied. Norman Nyawo; Head: Merchant Solutions for Business and Commercial Banking at Standard Bank South Africa and Africa Regions & Offshore (acting).

Economy

Black Friday 2025: Mapping the digital transformation of township traders

26 Nov 2025

Eighty20 reveals coffee consumption in SA on the rise despite soaring prices

FMCG

Eighty20 reveals coffee consumption in SA on the rise despite soaring prices

18 Nov 2025

The 20th release of the Marketing All Product Survey (Maps) will be available in mid-November 2025 (Image source: © 123rf )

Research

20th Maps Quarterly Survey release

29 Oct 2025

Marketing

How Africa’s diverse market is reshaping experiential commerce strategies

Bonita Christie 9 Oct 2025

Youth Marketing

Why Francophone Africa's youth are rewriting the rules of brand engagement

Passy Nopoudem 3 Oct 2025

The Future Shopper 2025: VML reveals key trends shaping e-commerce

Trends

The Future Shopper 2025: VML reveals key trends shaping e-commerce

19 Sep 2025

Source: © 123rf MRF has released the 19th edition Marketing All Product Survey with two significant updates

Research

2 updates in released Maps survey

12 Sep 2025

Penquin celebrates 25 years of strategic brilliance and creative impact

Marketing

Penquin celebrates 25 years of strategic brilliance and creative impact

Issued by Penquin 28 Aug 2025

#WomensMonth: Samsung SA CMO Kgomotso Mannya on building brands with purpose

Technology

#WomensMonth: Samsung SA CMO Kgomotso Mannya on building brands with purpose

Imran Salie 27 Aug 2025

Fashion & Homeware

Luxury streetwear brand, Ascend Label relaunches under new management

27 Aug 2025

SA consumer class still loves the big screen

Research

SA consumer class still loves the big screen

Issued by BrandMapp 27 Aug 2025

The 2025 Mzansi Barometer: What are South Africans up to?

Research

The 2025 Mzansi Barometer: What are South Africans up to?

Issued by Kantar 13 Aug 2025

Liquor.co.za and United Distributors to transform SA's online liquor industry

Food & bev. services

Liquor.co.za and United Distributors to transform SA's online liquor industry

6 Aug 2025

The Brief is a premium, fast-paced current affairs programme that brings together eNCA's broadcast power and the Sunday Times' editorial insight (Image supplied)

Media

The Brief: Real-time relevance with long-view insight

4 Aug 2025

Tracy of iHeart Digital. Image supplied

World PR Day

#WPRD2025 | iHeart Digital's Tracy Margetts: Bridging gaps and building narratives that matter

21 Jul 2025

Food, convenience and loyalty redefine South Africa's fuel stops

Retailers

Food, convenience and loyalty redefine South Africa's fuel stops

16 Jul 2025

SA’s fish exports outrun inflation, gains global traction

Import/Export

SA’s fish exports outrun inflation, gains global traction

4 Jul 2025

What news sources do we actually trust?

Research

What news sources do we actually trust?

Issued by BrandMapp 9 Jun 2025

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Marketing

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Issued by BA:KO by EchoHouse 4 Jun 2025

Branding

5 Key Brand Development Takeaways From One Weekend Of Marketing Activities In 4 West African Cities

Issued by BA:KO by EchoHouse 19 Aug 2024

Source: © 123rf The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps)

Media

Maps reveals South African consumer behaviour and media trends

28 May 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

How the SA consumer class cuts costs

Research

How the SA consumer class cuts costs

Issued by BrandMapp 27 Mar 2025

Source: Pexels.

Economy

South African consumer confidence hits record lows as tax fears spread

25 Mar 2025

Why World Consumer Rights Day matters for your consumer rights

Regulatory

Why World Consumer Rights Day matters for your consumer rights

17 Mar 2025

How GoodApp plans to formalise SA’s informal service sector

Informal Retailing

How GoodApp plans to formalise SA’s informal service sector

Shaheen Price 17 Mar 2025

Source: Supplied. Michael Bowren, co-founder of Finch Technologies.

Fintech

Unmasking fraudsters: real-time data changes the credit game

13 Mar 2025

SA company uses AI to break the language barrier

CRM, CX, UX

SA company uses AI to break the language barrier

Issued by Helm 13 Feb 2025

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Sales

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Zak Haeri, Issued by NielsenIQ 11 Feb 2025

KLA voted one of SA’s Best Places to Work

Recruitment

KLA voted one of SA’s Best Places to Work

Issued by KLA 30 Jan 2025

South Africa's holiday retail spend jumps by 7%

Banking & Finance

South Africa's holiday retail spend jumps by 7%

22 Jan 2025

PR & Communications

Nedbank selects DNA Brand Architects as PR partner

22 Jan 2025

Peach Payments now accepts RCS cards as payment method

Banking & Finance

Peach Payments now accepts RCS cards as payment method

9 Dec 2024

Unlocking the future of retail with geospatial data

Research

Unlocking the future of retail with geospatial data

Craig Schwabe 26 Nov 2024

Source: © 123rf South Africans are demonstrating resilience and adaptability in response to inflationary pressures, but this has led to a decline in alcohol and fast food purchases

Retail

Inflationary pressures see alcohol and fast food purchases decline

Danette Breitenbach 12 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

The rising popularity of cocktails among South African consumer

Research

The rising popularity of cocktails among South African consumer

30 Oct 2024

The Samsung Z Fold6 is the best foldable smartphone the Korean giant has ever produced, but the party trick is getting stale.

Mobile & Apps

Samsung Galaxy Z Fold6 is a poor fit for SA

Lindsey Schutters 23 Oct 2024

NIQ South Africa releases FMCG and Tech Durables sales data for Q2 2024

Research

NIQ South Africa releases FMCG and Tech Durables sales data for Q2 2024

Issued by NielsenIQ 15 Aug 2024

Are air fryers a trend or a revolution?

Research

Are air fryers a trend or a revolution?

Issued by BrandMapp 13 Aug 2024

Source: © 123rf PwC South Africa’s Voice of the Consumer Survey 2024: South African findings report found six key imperatives to shrink the consumer trust deficit

Research

6 key imperatives for consumer companies to shrink their consumer trust deficit

18 Jul 2024

Kantar introduces Uganda’s first consumer panel

Retail

Kantar introduces Uganda’s first consumer panel

Issued by Kantar 26 Jun 2024

Woolworths Taste cracks the worldwide top 10

Online Media

Woolworths Taste cracks the worldwide top 10

Issued by Media24 23 May 2024

Research

SA's liquor sector thrives despite struggling economy

22 May 2024

Growth in online retail bodes well for SA's industrial property sector

Industrial & Logistics Property

Growth in online retail bodes well for SA's industrial property sector

Johann Nell 7 May 2024

Unlocking the power of promotional trade marketing: A data-driven approach

Marketing

Unlocking the power of promotional trade marketing: A data-driven approach

Issued by Tradeway 29 Apr 2024