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According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthless

Keith Kakadia 5 Jan 2026

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Identity and heritage drive A-beauty’s $44bn rise in MEA region

12 Dec 2025

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TikTok unites with Nivea and inDrive for 2025 sub-Saharan Awards

1 Dec 2025

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

Fanta partners with horror icons for Halloween campaign

Fanta partners with horror icons for Halloween campaign

29 Aug 2025

Kionna Moodley is the shopper marketing lead for PepsiCo. Source: Supplied.

#WomensMonth: Kionna Moodley's shopper marketing vision for PepsiCo in Africa

Karabo Ledwaba 11 Aug 2025

The limited edition ice-cream launched in the UK.

Minecraft-themed ice cream by Wall’s hits UK supermarkets

1 Aug 2025

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Publicis unseats WPP on Mars’ $1.7bn media account

11 Jun 2025

Industry awards recognise Scan Display’s creative solutions

Industry awards recognise Scan Display’s creative solutions

Scan Display 8 May 2025

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Botswana and De Beers’ marketing push to revive diamond demand

Karabo Ledwaba 26 Feb 2025

Source: © 123rf A recent study by Public Desire ranked the most 'online shopping addicted' countries

Top 10 countries most addicted to online shopping | China tops the list, UK and US follow closely

10 Feb 2025

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024