Retail contributor articles in Africa

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by A Rrajani

How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated...

By Ashleigh Wainstein 15 Nov 2019

Cotton On Group backs quality education in South Africa

If you've purchased a Foundation product sold near the till point of a Cotton On Group store, you've contributed to raising the equivalent of R1bn for educational projects...

By Lauren Hartzenberg 15 Nov 2019

Image credit: Chris Liverani on Unsplash.

Why data is more important than ever to customer experience

In today's world, the margin between businesses that thrive and those that merely survive is growing increasingly narrow...

By Brent Haumann 6 Nov 2019

Drivers and fears of SA's online consumers

Local representatives from market research and consulting firm IPSOS recently shared a preview of some of the key insights gleaned from its yet to be released global trend survey for 2019...

By Lauren Hartzenberg 28 Oct 2019

Image credit: Joshua Rodriguez on Unsplash.

How businesses can create lasting impressions, retain customers for a long time

At the heart of customer engagement lies customer intimacy...

By Mark Wilson 25 Oct 2019

#SACSCCongress: How green roofs can contribute to people, profit and planet

Vacant rooftops across all major cities around the world are a dime a dozen. Their concrete surfaces aren't just a waste of space in a highly urbanised world, but also contribute to the heat island effect that afflicts these built-up areas. So why not farm on them?

By Sindy Peters 23 Oct 2019

#SACSCCongress: How physical retail is reinventing itself

John Ryan, a London-based journalist and analyst focused on retail design and strategy, shares a glimpse into what's new and what matters in the global retail environment...

By Lauren Hartzenberg 22 Oct 2019

Image credit: Jaromir Kavan on Unsplash.

How technology helps brands evolve

Today's customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want.

By Paula Sartini 18 Oct 2019

Food rescue initiative SA Harvest launches in Cape Town

Launched in tandem with this year's World Food Day, SA Harvest - the South African version of the highly successful OzHarvest - is officially off the ground. Its CEO, Alan Browde, shared the initiative's journey thus far...

By Sindy Peters 16 Oct 2019

Data technology driving agility in retail

Competition amongst suppliers and retailers are at an all-time high, and today's consumer is much less predictable than in the past...

By Lauren Hartzenberg 15 Oct 2019

Is there a war between direct and online selling?

Sales managers in South Africa currently have to deal with two very important factors that have a significant impact on the sales environment...

By Dr Marius Wait 11 Oct 2019

Google Shopping gets a redesign in the United States

In an effort to make online shopping more simple, Google on Thursday revealed a redesigned version of Google Shopping for both web and mobile...

By Shereesa Moodley 4 Oct 2019

Image credit: Katarina Šikuljak on Unsplash.

Don't create ads, create advocates

Companies that spend large amounts of money on advertising, but pay very little attention to the needs of their audience have no future...

By Brian Carter 1 Oct 2019

#FoodNextAfrica: How to whet the appetite of food investors

The global food and beverage business is brimming with innovation. Competition is stiff between FMCG giants and startups racing to get their latest product onto retail shelves and into the hands of consumers...

By Lauren Hartzenberg 30 Sep 2019

VR for brands - what's all the fuss about?

Virtual Reality (VR) has received a lot of airtime over the past few years. For retailers, in particular, the technology offers completely new ways to reach their audiences. But are we thinking about this in the right way?

By Glenn Gillis 27 Sep 2019

SA's real 'main market' is where brands will grow market share

According to the UCT Research Institute's latest report, South Africa's "upper middle class" has the potential to make or break brands...

By Andrew Weinberg 25 Sep 2019

#FoodNextAfrica: Blockchain will simplify and transform supply chain traceability

According to the WWF, a bid to improve the traceability of supply chains around the world is top of mind with a major focus on transparency - but how is technology disruption promoting business growth?

By Robin Fredericks 25 Sep 2019

Far behind the CX trend

With the surge of e-commerce in recent years, retail marketers have experienced a shift from generic marketing to customer-focused marketing that looks deeply into data to drive more real customer experience...

By Zama Mlanjana 23 Sep 2019

#TopBrands2019: Dishing up more love

It was a night of consistency at the 21st Sunday Times Top Brands Awards held at The Venue, The Houghton Hotel last night. Koo won Overall Favourite Brand in the consumer section...

By Danette Breitenbach 20 Sep 2019

4 ways brands can incorporate chat messaging into their marketing strategy

Chat messaging has become an effective communication channel between customers and businesses...

By Wayne Flemming 19 Sep 2019

#FoodNextAfrica: The SA food startup championing traditional African flavours

Young entrepreneur Sipamandla Manqele is using food to inspire pride in indigenous African ingredients, while uplifting the small-scale farmers and communities involved in their cultivation...

By Lauren Hartzenberg 17 Sep 2019

The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Marsland 13 Sep 2019

The SA consumers with the power to make or break brands

The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week...

By Louise Marsland 12 Sep 2019