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Image credit: Brooke Lark on Unsplash.
How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated...

By Ashleigh Wainstein 15 Nov 2019

Cotton On Group backs quality education in South Africa
Cotton On Group backs quality education in South Africa

If you've purchased a Foundation product sold near the till point of a Cotton On Group store, you've contributed to raising the equivalent of R1bn for educational projects...

By Lauren Hartzenberg 15 Nov 2019

Image credit: Chris Liverani on Unsplash.
Why data is more important than ever to customer experience

In today's world, the margin between businesses that thrive and those that merely survive is growing increasingly narrow...

By Brent Haumann 6 Nov 2019

Drivers and fears of SA's online consumers
Drivers and fears of SA's online consumers

Local representatives from market research and consulting firm IPSOS recently shared a preview of some of the key insights gleaned from its yet to be released global trend survey for 2019...

By Lauren Hartzenberg 28 Oct 2019

Image credit: Joshua Rodriguez on Unsplash.
How businesses can create lasting impressions, retain customers for a long time

At the heart of customer engagement lies customer intimacy...

By Mark Wilson 25 Oct 2019

#SACSCCongress: How green roofs can contribute to people, profit and planet
#SACSCCongress: How green roofs can contribute to people, profit and planet

Vacant rooftops across all major cities around the world are a dime a dozen. Their concrete surfaces aren't just a waste of space in a highly urbanised world, but also contribute to the heat island effect that afflicts these built-up areas. So why not farm on them?

By Sindy Peters 23 Oct 2019

#SACSCCongress: How physical retail is reinventing itself
#SACSCCongress: How physical retail is reinventing itself

John Ryan, a London-based journalist and analyst focused on retail design and strategy, shares a glimpse into what's new and what matters in the global retail environment...

By Lauren Hartzenberg 22 Oct 2019

Image credit: Jaromir Kavan on Unsplash.
How technology helps brands evolve

Today's customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want.

By Paula Sartini 18 Oct 2019

Food rescue initiative SA Harvest launches in Cape Town
Food rescue initiative SA Harvest launches in Cape Town

Launched in tandem with this year's World Food Day, SA Harvest - the South African version of the highly successful OzHarvest - is officially off the ground. Its CEO, Alan Browde, shared the initiative's journey thus far...

By Sindy Peters 16 Oct 2019

Data technology driving agility in retail
Data technology driving agility in retail

Competition amongst suppliers and retailers are at an all-time high, and today's consumer is much less predictable than in the past...

By Lauren Hartzenberg 15 Oct 2019

Is there a war between direct and online selling?
Is there a war between direct and online selling?

Sales managers in South Africa currently have to deal with two very important factors that have a significant impact on the sales environment...

By Dr Marius Wait 11 Oct 2019

Google Shopping gets a redesign in the United States
Google Shopping gets a redesign in the United States

In an effort to make online shopping more simple, Google on Thursday revealed a redesigned version of Google Shopping for both web and mobile...

By Shereesa Moodley 4 Oct 2019

Image credit: Katarina Šikuljak on Unsplash.
Don't create ads, create advocates

Companies that spend large amounts of money on advertising, but pay very little attention to the needs of their audience have no future...

By Brian Carter 1 Oct 2019

#FoodNextAfrica: How to whet the appetite of food investors
#FoodNextAfrica: How to whet the appetite of food investors

The global food and beverage business is brimming with innovation. Competition is stiff between FMCG giants and startups racing to get their latest product onto retail shelves and into the hands of consumers...

By Lauren Hartzenberg 30 Sep 2019

VR for brands - what's all the fuss about?
VR for brands - what's all the fuss about?

Virtual Reality (VR) has received a lot of airtime over the past few years. For retailers, in particular, the technology offers completely new ways to reach their audiences. But are we thinking about this in the right way?

By Glenn Gillis 27 Sep 2019

Image credit: Clark Young on Unsplash.
SA's real 'main market' is where brands will grow market share

According to the UCT Research Institute's latest report, South Africa's "upper middle class" has the potential to make or break brands...

By Andrew Weinberg 25 Sep 2019

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#FoodNextAfrica: Blockchain will simplify and transform supply chain traceability

According to the WWF, a bid to improve the traceability of supply chains around the world is top of mind with a major focus on transparency - but how is technology disruption promoting business growth?

By Robin Fredericks 25 Sep 2019

Far behind the CX trend
Far behind the CX trend

With the surge of e-commerce in recent years, retail marketers have experienced a shift from generic marketing to customer-focused marketing that looks deeply into data to drive more real customer experience...

By Zama Mlanjana 23 Sep 2019

Koo won Overall Favourite Brand in the consumer section.
#TopBrands2019: Dishing up more love

It was a night of consistency at the 21st Sunday Times Top Brands Awards held at The Venue, The Houghton Hotel last night. Koo won Overall Favourite Brand in the consumer section...

By Danette Breitenbach 20 Sep 2019

4 ways brands can incorporate chat messaging into their marketing strategy
4 ways brands can incorporate chat messaging into their marketing strategy

Chat messaging has become an effective communication channel between customers and businesses...

By Wayne Flemming 19 Sep 2019

#FoodNextAfrica: The SA food startup championing traditional African flavours
#FoodNextAfrica: The SA food startup championing traditional African flavours

Young entrepreneur Sipamandla Manqele is using food to inspire pride in indigenous African ingredients, while uplifting the small-scale farmers and communities involved in their cultivation...

By Lauren Hartzenberg 17 Sep 2019

Image source: Gallo/Getty.
The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Marsland 13 Sep 2019

Image source: Gallo/Getty.
The SA consumers with the power to make or break brands

The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week...

By Louise Marsland 12 Sep 2019

Image credit: 95C from Pixabay.
Reaching the base-of-the-pyramid consumer

Two years ago, I was exposed to a course that completely blew my mind but also spoke to my heart...

By Lorraine Gwewera 10 Sep 2019

Standard Bank team collecting their accolade.
How SA's second BrandZ winners are delivering brand legacy and innovation

The combination of legacy, clear brand purpose and the courage to innovate characterise this year's top three in the BrandZ Top 30 Most Valuable South African Brands...

By Danette Breitenbach 9 Sep 2019

Image credit: Revlon South Africa.
Revlon's cautionary tale: the changing nature of influencer marketing

A giant in trouble: Revlon considers a sale...

By Brigitte Majewski 6 Sep 2019

#EuroShop: Out with boring, in with experience
#EuroShop: Out with boring, in with experience

To be successful today, bricks and mortar stores must move from selling as their main purpose to providing consumers with a combination of products and experiences that are engaging and inspirational...

By Danette Breitenbach 5 Sep 2019

Image credit: Thought Catalog on Unsplash.
Do you know what your customers want their customers to experience?

It's a common question that we assume everyone knows or understands. But assuming versus engaging, in order to know, are vastly different...

By Jane Stevenson 3 Sep 2019

Direct-to-consumer marketing enigma is not insurmountable
Direct-to-consumer marketing enigma is not insurmountable

Direct-to-consumer (DTC) brands are threatening retailer market share with their unconventional business models and provocative brand ethos...

By Anjali Lai 20 Aug 2019

Prevent poor customer service from killing your brand
Prevent poor customer service from killing your brand

SA businesses are faced with a difficult task. They have to find ways to survive in the face of ongoing political uncertainty, eroding investor confidence, and declining consumer spend...

By Wynand Smit 19 Aug 2019

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