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#GartnerSYM: Offering the 'everything customer' the multi-experience

Continuing the opening keynote from the first morning of Gartner Symposium 2019, Don Scheibenreif, distinguished VP analyst at Gartner, explained the concept of the 'everything consumer' and why we need to offer them the all-new multi-experience...

By Leigh Andrews 2 days ago

Pentawards 2019 honours best in global packaging design

The winners of the annual Pentawards, a prestigious packaging design competition, were recognised at a gala ceremony held on 12 September in London. Microsoft scooped the top Diamond prize...

3 days ago

Marketing fundamentals with the 2019 BrandZ CMO panel

The panel discussion at the Cape Town version of WPP and Kantar's Top 30 BrandZ Cape Town launch event for 2019 featured a panel of take-home marketing insights into the power of purpose and 'clicks and mortar' loyalty from some of the country's best-valued brands, namely Takealot, Capitec Bank and Pick n Pay...

By Leigh Andrews 10 Sep 2019

How SA's second BrandZ winners are delivering brand legacy and innovation

The combination of legacy, clear brand purpose and the courage to innovate characterise this year's top three in the BrandZ Top 30 Most Valuable South African Brands...

By Danette Breitenbach 9 Sep 2019

Revlon's cautionary tale: the changing nature of influencer marketing

A giant in trouble: Revlon considers a sale...

By Brigitte Majewski 6 Sep 2019

#EuroShop: Out with boring, in with experience

To be successful today, bricks and mortar stores must move from selling as their main purpose to providing consumers with a combination of products and experiences that are engaging and inspirational...

By Danette Breitenbach 5 Sep 2019

How to keep sales booming throughout the year

Ensuring that your business stays on a consistent sales streak throughout the year - especially during slower seasons - can be a tough task. Wholesale fashion brand BGirl Fashion offers some tips on how to exactly that.

4 Sep 2019

Customer loyalty - It's a dog's life

Acquiring today's customer is a lot like getting a dog. They provide an endless amount of value and the feel-good sense of confidence that you're doing a good job...

By David Alves 4 Sep 2019

Shop Association releases Storedits global display research

A new research report from Shop Environments Association, Storedits: Skin Care, Make-up and Cosmetics, shares findings from 177 store audits of skin care, make-up, and cosmetics displays across Europe, Asia, Africa...

30 Aug 2019

3 data trends shaping digital marketing in the next 18 months

Datacore Media MD Grant Lapping outlines three data-related trends that will change the game for brands over the next year to 18 months...

By Grant Lapping 30 Aug 2019

Direct-to-consumer marketing enigma is not insurmountable

Direct-to-consumer (DTC) brands are threatening retailer market share with their unconventional business models and provocative brand ethos...

By Anjali Lai 20 Aug 2019

The (growing) importance of data-driven location-based marketing

Multi-location companies have come to rely on data analysis to drive sales, determine and manage brand reputation, refine operational efficiencies, respond to customer queries and deliver superior customer experiences...

19 Aug 2019

Licensing royalties. Cost or marketing investment?

Royalties paid for character licensing is not a direct cost to business - it is a marketing cost to increase sales, help build brands and, more importantly, profit margins...

By Alan Radmall 14 Aug 2019

Customer engagement in an omnichannel world

Omnichannel customer engagement revolves around so much more than just a technology-driven approach. A cross-channel strategy needs to be an integral human one if organisations are to remain competitive...

By Mo Areff 13 Aug 2019

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