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#ECO19: Is your mobile commerce strategy excluding the mass market?

When you design for mobile, consider who you're building for. For the small percentage with beautiful, high-end phones, or for 61% of the market?

By Lauren Hartzenberg 22 Mar 2019

#ECO19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 20 Mar 2019

#ECO19: Why brands need to create emotional experiences for Generation CX

The eCommerce Africa conference kicked off at CTICC on 19 March with a keynote session by Chantel Botha, founder of BrandLove, titled: 'More than a feeling, on why CX is the #1 competitive differentiator'. Here's what you missed...

By Leigh Andrews 19 Mar 2019

2019 Research Conference to unpack retail trends, tech and the 'Afripolitan' consumer

The 9th Annual South African Council of Shopping Centres Research Conference, a mainstay event on SA's shopping centre and retail industry calendar, is set to take place at the Maslow Hotel in Johannesburg on 3 April...

19 Mar 2019

#SeamlessSA: Ink Eze's 5 actionable tips to grow an online community

Nigerian entrepreneur Ink Eze knows how to grow an online community: her wedding community Bella Naija Weddings has over three million followers on Instagram...

By Maroefah Smith 19 Mar 2019

#SeamlessSA: Physical retail needs to step up

Traditional brick and mortar retailers still have a future despite the boom in online retail, but they have to be open to change...

By Lauren Hartzenberg 18 Mar 2019

#SeamlessSA: 6 questions to ask if you want more from your store

Product of the Year South Africa's CEO Preetesh Sewraj shares think points on using design and insights to get more out of your physical stores...

By Lauren Hartzenberg 14 Mar 2019

8 trends driving innovation in sub-Saharan Africa

Across all consumer industries, innovation in sub-Saharan Africa is seeing new products and services offered to address challenges the continent faces...

12 Mar 2019

Mindset matters more than income when it comes to consumer prosperity - Nielsen

When it comes to feeling prosperous, mindset matters more than income, according to the results of Nielsen's new 2019 Changing Consumer Prosperity Report...

11 Mar 2019

The cause and effect of behaviour economics

Psychologically, we are programmed to respond well to being rewarded for good behaviour...

11 Mar 2019

Loyalty is about more than just points

An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives - but the days of offering points as the frontline reward are long gone...

8 Mar 2019

How alcohol companies are using International Women's Day to sell more drinks to women

Many alcohol companies see International Women's Day as an ideal opportunity to market their products...

By Carol Emslie 8 Mar 2019

Algorithms are maximising profits for online retailers by colluding to keep prices high

Have you ever searched for a product online in the morning and gone back to look at it again in the evening only to find the price has changed?

By Graeme McLean 5 Mar 2019

Retail marketing and point of purchase trends for 2019

Frank Mayer and Associates, Inc.'s company thought leaders are peeking into their crystal balls to predict what the coming 365 days have in store for the retail and point-of-purchase industries...

By Leo Van De Polder 28 Feb 2019

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