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The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

3 Media and creative measurement trends from Warc

9 May 2025

In time for its 30th anniversary, the market research consultancy, Ask Afrika has rebranded to ASK AFRICA (Image supplied)

Ask Afrika rebrands to ASK AFRICA

9 May 2025

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

Gugu Mthembu is the CMO at Telkom. Source: Supplied.

#AfricaMonth: Telkom's Gugu Mthembu takes African perspective to #Cannes2025 jury

Karabo Ledwaba 5 May 2025

Ogilvy SA won four Warc Awards 2025 - Middle East Africa including gold for its Bread of the Nation campaign for AB InBev SA

Ogilvy wins all SA’s Warc Awards 2025 - Middle East and Africa

29 Apr 2025

Source: © Ask Traders WPP CEO Mark Read says WPP's financial performance in Q1 was in line with expectations, and performance is anticipated to improve in the second half

WPP's Q1 results dip, tariffs not expected to directly impact the network

25 Apr 2025

#Cannes2025 awarding juries include 20 creatives from Africa

Danette Breitenbach 23 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

16 Apr 2025

JCDecaux wins advertising concession at Dr Antonio Agostinho Neto International Airport (Luanda, Angola)

JCDecaux wins advertising concession at Dr Antonio Agostinho Neto International Airport (Luanda, Angola)

JCDecaux 16 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

All the 2025 Dubai Lynx Awards

14 Apr 2025

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Kantar 9 Apr 2025

Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist

8 Apr 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Larry Khumalo-MacArthur new MD and market lead Weber Shandwick African region

Larry Khumalo-MacArthur new MD and market lead Weber Shandwick African region

26 Mar 2025