Contributor articles Marketing Africa

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#ConvergeAfrica | Sam Tomlinson of Warchawski: In a saturated US market, Africa is the opportunity

Karabo Ledwaba

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Marketing SA Inc

Marketing SA Inc

Howard Feldman 20 Feb 2019

3 reasons why influencer marketing sucks right now

3 reasons why influencer marketing sucks right now

Marc Kornberger 8 Feb 2019

Mindful marketing: A New Year's resolution that will help you achieve results faster

Mindful marketing: A New Year's resolution that will help you achieve results faster

Sylvia Schutte 5 Feb 2019

Microsoft CMO on the transformation of digital marketing

Microsoft CMO on the transformation of digital marketing

Jessica Tennant 5 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Jessica Tennant, Bizcommunity.com 1 Feb 2019

#BizTrends2019: 9 Africa Trends for 2019

#BizTrends2019: 9 Africa Trends for 2019

Louise Burgers 31 Jan 2019

Mike Beukes, ECD at Duke Advertising.

#BizTrends2019: These are tumultuous times. These are tremendous times

Mike Beukes 31 Jan 2019

#BizTrends2019: The transformative power of transparency

#BizTrends2019: The transformative power of transparency

Paula Hulley 25 Jan 2019

Sheila McGillivray, tribe leader at One Lady & A Tribe.

#BizTrends2019: The four Ps of cause marketing in 2019

Sheila McGillivray 25 Jan 2019

Topaz Booysen, head of marketing at Popimedia.

#BizTrends2019: We're in denial about the death of loyalty

Topaz Booysen 24 Jan 2019

Mark Tomlinson, group managing director Hellocomputer.

#BizTrends2019: Embrace these business-changing themes or suffer the consequences...

Mark Tomlinson 21 Jan 2019

Agile, mobile, and accessible: Programmatic is the new startup

Agile, mobile, and accessible: Programmatic is the new startup

Keabetswe Kgomongwe 17 Jan 2019

Why the wall?

Why the wall?

Chris Botha 16 Jan 2019

Screengrab from .

Deception is the lowest form of marketing

Nick Grubb 16 Jan 2019

Dali Tembo, managing director of Instant Grass International.

#BizTrends2019: The year we rethink segmentation

Dali Tembo 15 Jan 2019

Auryn Hiscock and Mikhaila Hunter, executive creative director and strategic relationships & marketing manager at Fort respectively.

#BizTrends2019: Year of the social impact brand (again)

Auryn Hiscock and Mikhaila Hunter 15 Jan 2019

Godfrey Parkin, CEO of Britefire and of Angaza.

#BizTrends2019: Brand building must become more about customer experience

Godfrey Parkin 14 Jan 2019

Not another consultant is what Africa needs

Not another consultant is what Africa needs

James Maposa 28 Dec 2018

Cause-related marketing: Why we do it and where the value lies

Cause-related marketing: Why we do it and where the value lies

Joanna Oosthuizen 21 Dec 2018

Marketing spend per platform - and who takes the lead?

Marketing spend per platform - and who takes the lead?

Johanna McDowell 20 Dec 2018

Perfect pitch: Getting the brief right first

Perfect pitch: Getting the brief right first

Johanna McDowell 14 Dec 2018

Customer experience: The marriage of marketing and technology

Customer experience: The marriage of marketing and technology

Paula Sartini 10 Dec 2018

Advice for a 24-hour pocket mobile plan

Advice for a 24-hour pocket mobile plan

Mike Laws 5 Dec 2018

How do you calculate the ROI of influencer marketing? (Infographic)

How do you calculate the ROI of influencer marketing? (Infographic)

Brian Mechem 29 Nov 2018

Brands are so much more than just a logo

Jedd Cokayne 22 Nov 2018

The five vital aspects of a successful social media campaign

The five vital aspects of a successful social media campaign

Zubeida Goolam 20 Nov 2018

How to write persuasive website content

How to write persuasive website content

Aimeé Serrão 19 Nov 2018

The attention economy

The attention economy

John Laurence 13 Nov 2018

Pepe Marais, of Joe Public United. Picture: Michel Bega.

The amazing story behind Joe Public, Africa's number one ad agency

Brendan Seery 9 Nov 2018