Profile

Martin Musasa is an anthropologist at Demographica with a demonstrated history of doing market research in multiple industries focused on business to business marketing. He has experience using quantitative and qualitative research through ethnography to gain human-driven insights that inform business or consumer decision-making processes.
A guide to understanding the importance of anthropology in B2B marketing

Anthropology in the B2B space has seen great success over the years by helping businesses at all levels see and think differently about their business and clients...

By Martin Musasa 7 Nov 2019

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