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Identity and heritage drive A-beauty’s $44bn rise in MEA region

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

Fanta partners with horror icons for Halloween campaign

Fanta partners with horror icons for Halloween campaign

29 Aug 2025

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China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Adidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Adidas' Olympics retro campaign steps into controversy

Adidas' Olympics retro campaign steps into controversy

Danette Breitenbach 23 Jul 2024

Survival of the fittest: How the media apocalypse is forcing PR and marketing to reinvent themselves

Survival of the fittest: How the media apocalypse is forcing PR and marketing to reinvent themselves

Adam Hunter, Hook, Line & Sinker 5 Jun 2024

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Top 16 Youth Owned Brands Awards expands to include Pan African categories

16 Feb 2024

Source: Nando's Nando’s South Africa has reacted with a post following Bafana Bafana defeat in the AfCon semi-final game

Nando's heart-warming post to Bafana Bafana on their 2024 Afcon journey

9 Feb 2024

#BizTrends2024: 2024 shopper marketing – how can we win?

#BizTrends2024: 2024 shopper marketing – how can we win?

Carla Gontier 8 Jan 2024

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Coca-Cola in Africa: a long history full of unexpected twists and turns

Sara Byala 4 Jan 2024

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Newcastle United and Adidas forge multi-year partnership

6 Sep 2023

Doug Place is Nando's chief marketing officer. Source: Supplied.

#BehindtheIMC: Doug Place, CMO for Nando's Africa, Middle East, and South Asia

25 Aug 2023

#BehindtheBrandManager: Lauren Burmeister, category lead for gum, candy, beverages & meals at Mondelēz

#BehindtheBrandManager: Lauren Burmeister, category lead for gum, candy, beverages & meals at Mondelēz

Karabo Ledwaba 20 Jun 2023

Big senior leadership shakeup at Nike

Big senior leadership shakeup at Nike

26 May 2023

Puma inks exclusive multi-year licensing deal with Formula 1

Puma inks exclusive multi-year licensing deal with Formula 1

8 May 2023

Vincent Viviers, omnichannel retail executive at Pick n Pay, at Ecom Africa. Source: Lauren Hartzenberg

#EcomAfrica: 5 need-to-know trends shaping the future of e-commerce

Lauren Hartzenberg 21 Apr 2023

Alice Aedy, Andrew Burgess, Jade Roche and Luke Jaque-Rodney. Source: Supplied

New Puma project gives young changemakers a seat at the sustainability table

20 Apr 2023

#StartupStory: Hardy McQueen on building a Black-owned beverage business and doing things differently

#StartupStory: Hardy McQueen on building a Black-owned beverage business and doing things differently

Lauren Hartzenberg 20 Apr 2023

Easter eggs: Their evolution from chicken to chocolate

Easter eggs: Their evolution from chicken to chocolate

Serin Quinn 6 Apr 2023

#BehindtheBrandManager: Anele Mjacu, category marketing manager for nutrition at Coca-Cola

#BehindtheBrandManager: Anele Mjacu, category marketing manager for nutrition at Coca-Cola

Karabo Ledwaba 5 Apr 2023

Pepsi overhauls logo and visual identity after 14 years

30 Mar 2023

Source: ©tanialerro -

Delivering distinctive experiences imperative for FMCG brand growth

24 Mar 2023

Kellogg names global snack business Kellanova ahead of company split

Kellogg names global snack business Kellanova ahead of company split

16 Mar 2023

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R40bn Heineken-Distell merger gets the green light

10 Mar 2023

Locally made, globally loved: How Rogz became a household name in pet gear

Locally made, globally loved: How Rogz became a household name in pet gear

Lauren Hartzenberg 8 Mar 2023

Brand Africa | South Africa's Best Brands: Bathu and MTN top the rankings

6 Mar 2023

#BizTrends: 6 global retail trends making their mark in FMCG

#BizTrends: 6 global retail trends making their mark in FMCG

Lauren Hartzenberg 10 Feb 2023

New Lego Friends lineup features diverse new characters with complex emotions

New Lego Friends lineup features diverse new characters with complex emotions

8 Feb 2023

Hein Schumacher, Unilever's newly-appointed CEO. Source: Supplied

Unilever names Hein Schumacher as new CEO

1 Feb 2023

5 e-commerce trends for 2023

5 e-commerce trends for 2023

Bennet Otoo 23 Jan 2023

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