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Nigerian retail and consumer landscape may never be the same again
Nigerian retail and consumer landscape may never be the same again

As Nigerian consumers emerge from a restricted living scenario unlike any they have experienced before, there are already big shifts in their consumption dynamics with some behaviours set to never return...

Issued by Nielsen 18 Jun 2020

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CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...

15 Jun 2020

Smart clothing to drive fitness wearable revenue
Smart clothing to drive fitness wearable revenue

Annual revenue of integrated fitness clothing is forecast to rise from approximately $1bn in 2020 to $11bn in 2025, according to Juniper Research...

11 Jun 2020

Covid-19 driving fundamental shifts in Africa's consumers
Covid-19 driving fundamental shifts in Africa's consumers

The Covid-19 pandemic has given rise to a new kind of African consumer who is already displaying fundamental shifts in consumption and purchase behaviour...

27 May 2020

Forrester forecasts $2.1tn in retail losses globally in 2020
Forrester forecasts $2.1tn in retail losses globally in 2020

Forrester predicts that due to the coronavirus, retail sales in 2020 will decline by an average of 9.6% globally, a loss of $2.1tn...

7 May 2020

BrandZ Top 75 Most Valuable Global Retail Brands 2020
BrandZ Top 75 Most Valuable Global Retail Brands 2020

The latest report by WPP and Kantar, in conjunction with the World Retail Congress, the BrandZ Top 75 Most Valuable Global Retail Brands Ranking, drives home the retail sector's pivotal role in the global economy...

Issued by Kantar 4 May 2020

Covid-19 to fast-track online grocery shopping beyond 2021
Covid-19 to fast-track online grocery shopping beyond 2021

E-commerce is the fastest-growing channel for global packaged food sales, recording a 21% growth in 2014-2019, according to Euromonitor International...

4 May 2020

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Why Covid-19 concerns could bode well for local brand growth

Local brands and products that embody homegrown heritage and represent support for local businesses are set to rise in popularity as consumers seek out trusted and transparent options...

Issued by Nielsen 9 Apr 2020

Study reveals 'hidden plastic pollution footprint' of Coca-Cola, Nestlé, PepsiCo and Unilever
Study reveals 'hidden plastic pollution footprint' of Coca-Cola, Nestlé, PepsiCo and Unilever

Coca-Cola, Nestlé, PepsiCo and Unilever are responsible for half a million tonnes of plastic pollution that is burnt or dumped per year in just six developing countries...

1 Apr 2020

Credit: Hanson Lu on .
FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

According to the latest Global Advertising Trends report which focuses on FMCG and Covid-19, FMCG brands are better placed to weather the storm than other sectors...

30 Mar 2020

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns
Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

Nielsen has found that global consumers are adapting their purchase behaviour to cope with the rapidly evolving situation we find ourselves in during the Covid-19 pandemic...

26 Mar 2020

Global e-retail transaction values to exceed $4tn by 2024
Global e-retail transaction values to exceed $4tn by 2024

E-retail transaction values will reach $4.8tn by 2024, up from $3.3 trillion in 2020, according to a new report from Juniper Research...

24 Mar 2020

Adidas and Ikea lead 2020 sustainable cotton ranking
Adidas and Ikea lead 2020 sustainable cotton ranking

Adidas has surged ahead to become a global leader in sourcing sustainable cotton...

13 Feb 2020

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand
#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

Amazon makes history as the first brand in Brand Finance Global 500 ranking to exceed $200bn value mark and retains title of world's most valuable brand for the third consecutive year...

22 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor
Top 10 global consumer trends for 2020 - Euromonitor

Market research provider Euromonitor International has released its 'Top 10 Global Consumer Trends 2020' report. The annual report identifies the most impactful trends driving consumer behavior, values and habits in the year ahead...

14 Jan 2020

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Africa gains prominence in Global Retail Development Index 2019

A.T. Kearney's bi-annual Global Retail Development Index highlights the rise of African countries in the global retail context, with Ghana and Senegal securing spots in the top 10 on the index...

13 Jan 2020

#BizTrends2020: Retail and Gen Z in 2020 - who they are and what they want
#BizTrends2020: Retail and Gen Z in 2020 - who they are and what they want

Although this generation has less spending power than Millennials, it is estimated that 40% of consumer spending will be attributed to Generation Z consumers in 2020...

By Semona Pillay 9 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa
#BizTrends2020: The future of retailing in sub-Saharan Africa

Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's population will surpass that of China. The way consumers shop in the region is ever-changing...

By Christele Chokossa 8 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand
#BizTrends2020: Africa's double-edged consumer demand

Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...

By Ailsa Wingfield 6 Jan 2020

35% growth in Black Friday online sales points to prepared shoppers, industry resilience
35% growth in Black Friday online sales points to prepared shoppers, industry resilience

Black Friday online trading volumes spiked by 400% on 29 November, compared to an average trading day...

4 Dec 2019

Blockchain, driven by IoT, can save food industry $31bn by 2024
Blockchain, driven by IoT, can save food industry $31bn by 2024

According to a new study by Juniper Research, blockchain will enable $31 billion in food fraud savings globally by 2024 by immutably tracking food across the supply chain...

28 Nov 2019

Annual digital commerce spend to climb to $19tn by 2024
Annual digital commerce spend to climb to $19tn by 2024

A new study by Juniper Research reveals that global spending on digital commerce will reach $18.7 trillion by 2024, up from $11.2 trillion in 2019...

20 Nov 2019

Activate shopper senses and grow in-store sales - Mood Media
Activate shopper senses and grow in-store sales - Mood Media

Sensory marketing has positive emotional, cognitive and behavioral impacts on shoppers in-store, notes a new behavioural study...

13 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing
The Goldilocks role of targeting in evidence-based marketing

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

By Leigh Andrews 7 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar
#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Marketing insights continued at Kantar customer experience (CX) advantage 2019 masterclass when Collective ID's Zanele Ntulini took to the platform to share a practical guide in explaining what we often forget in aligning the customer experience with the brand promise when tackling customer experience projects...

By Leigh Andrews 31 Oct 2019

Drivers and fears of SA's online consumers
Drivers and fears of SA's online consumers

Local representatives from market research and consulting firm IPSOS recently shared a preview of some of the key insights gleaned from its yet to be released global trend survey for 2019...

By Lauren Hartzenberg 28 Oct 2019

SA retailers still not fully embracing online opportunity - Accenture
SA retailers still not fully embracing online opportunity - Accenture

A new study by Accenture suggests that traditional retailers in South Africa are putting most of their efforts into their core brick-and-mortar stores as they find online operations expensive...

21 Oct 2019

Data technology driving agility in retail
Data technology driving agility in retail

Competition amongst suppliers and retailers are at an all-time high, and today's consumer is much less predictable than in the past...

By Lauren Hartzenberg 15 Oct 2019

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