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    KWV sponsors new KykNet show

    KWV House of Brandy has come on as a broadcast sponsor of KykNet's new 13-episode reality television show, Instink. Shot on location at the Ka'Ingo Private Reserve, Instink began broadcasting on KykNet on the 13 January 2005 and features a group of spirited and adventurous South African celebrities testing their survival skills in the African bush.

    The 16 celebrities participating in the show include: Ferdinand Rabie, Charmaine Gayle, Mel Jones, Rob Louw, Michelle Garforth, Klaus Becker, Amy Kleynhans, Vanessa Careirra, Quinten Chong, Margot Barenburg and Frank Opperman.

    The various celebrity teams are set the task of spending time in the harsh South African landscape where contestants surrender their worldly comforts, including clothing and food, for the entire period in the bush. The contestants travel to the remote location where they live as 'hunter gatherers' and experience hardship and fear. The aim of Instink is to ultimately become one with nature. The goal is to adapt to their surroundings to the point where they can finally feel comfortable in the wild heart of Africa and where they are forced to learn to rely on inner strength rather than ability and knowledge to cope in the harsh South African terrain.

    As the broadcast sponsor of Instink, KWV receives opening and closing billboards on each programme, as well as on-screen logo displays during the 13 Instink programmes. KWV has also secured squeeze backs and product placements. KWV Brandy will also feature at all the after parties, press launches and main final show.

    According to Debbie Robertson, Senior Product Manager for KWV Brandy, "We identified Instink Ka'Ingo as an ideal broadcast sponsor opportunity for KWV House of Brandy. It gives us the opportunity to leverage the KWV brand with well-known South African celebrities. It is also an ideal marketing and branding opportunity as it creates interest and broadens the customer base of KWV Brandy."

    Instink Ka'Ingo is broadcast on Kyknet every Thursday at 20:00.

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