The African Continental Free Trade Area (AfCFTA) represents a unique opportunity for African economies to achieve integrated and sustainable growth. This has the potential to reduce the high joblessness rate that has recently skyrocketed due to the detrimental effects of the Covid-19 pandemic. The chronic youth unemployment on the continent currently sits at 20.8%, and in South Africa particularly, the rate is 63.30%. It is a ticking time bomb.ByLebo Letsoalo
Shortly after being crowned Miss Universe in late 2019, South Africa's Zozibini Tunzi stated that there is a relentless need to "take up space". She added that, "Nothing is as important as taking up space in society."ByMonde Twala
In the creative industry, storytelling is a key method of giving meaningful perspective on the lives and experiences of those who tell them. Africa is rich with history, diversity and culture - and is an important point for stories that need to be told.ByEmily Stander
An outstanding performance for Dentsu Africa at the 2021 Pitcher Awards. As a region, Dentsu won a total of 22 awards; walking away with three Golds, six Silvers, five Bronze and eight shortlists.
The Pitcher Awards has fast become one of the most highly acclaimed and respected awards shows for creative work coming out of Africa.
Dentsu Kenya
Dentsu Kenya won an impressive three Gold awards for the “Bantering Billboard” campaign in the Use of Data, Use of Media and Outdoor categories for Safaricom. Safaricom was celebrating their 20-year anniversary and wanted to make this celebration all about their customers, therefore, they needed a personalised touch to celebrate the occasion, view the case study:
Carolyne Kendi, head of brand and communications for Safaricom, commented on the award win: ”Well done to this amazing team, it’s such a pleasure working with you guys and the “Bantering Billboard” is definitely world-class creativity and innovation! Let’s keep winning and putting Kenya and Kenyan creativity (and genius) on the map.”
Mediafuse Dentsu Nigeria
Mediafuse Dentsu Nigeria won an impressive five Silvers, four Bronze and had eight shortlists. Dentsu McgarryBowen Nigeria won four Silvers, three in the Design category and one in the Film category for the Orijin “Talk to Nigeria” design campaign.
Vizeum won Silver in the Use of Media category for the Budweiser “Kings of Football” campaign. They also received two Bronze awards for their Glenfiddich “Where Next?” campaign in the Integrated and Use of Media categories.
Isobar Nigeria received two bronze awards one for the Smooth “Kick-Off” campaign in the Use of Media category and a second for the Smooth “Naija King” campaign in the Use of Music category.
The second edition in the Dentsu wisdom series titled Consumer packaged goods like never before has officially launched. The content in the latest report includes analysis from 19 experts...
Carat South Africa represented by taking a Silver in the Live Events category for the Guinness “Night Football Goal” campaign and they bagged a Bronze in the Covid-19 category for their work on the Nivea “Take Extra Care” campaign.
Commenting on Dentsu Africa’s success, Dawn Rowlands, CEO for Dentsu sub-Saharan Africa, said: “Our ability to create innovative solutions that solve business problems was acknowledged at the Pitcher Awards. Once again showcasing that great people deliver great work.”
We are champions of meaningful progress, helping our clients to win, keep and grow their best customers. With best-in-class services and solutions in media, CRM, and creative, we operate in over 145 markets worldwide with more than 48,000 dedicated specialists.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.
