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#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...

By Juanita Pienaar 2 days ago

New report shows brand leaders face big challenges aligning marketing and comms teams

The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

3 days ago

The Africa nexus - intra-trade and investment as drivers of African development

Brand South Africa hosted an Africa nexus research reference group webinar with key objectives to determine insights and perspectives on how the African Continental Free Trade (AcFTA) could enable economic recovery and development in the context of the impact of the Covid-19 pandemic...

Issued by Brand South Africa 10 Sep 2020

#VMLYRTheEdge: How to get your brand noticed in Africa

VMLY&R SA's Live from The Edge presented both local and global thought leaders talking to the theme 'From Cultural Clichés to Brand Authenticity', addressing cultural relevance in the African context. Here, HeyHuman's Neil Davidson and Unilever's Lethepu Matshaba's thoughts on the subject...

By Jessica Tennant 4 Sep 2020

Ads are like shoes

Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...

By Isaac Kwame Adom 18 Aug 2020

The 2020 Africa Brand Summit gears-up for October

Following several months of observing the evolving situation in South Africa (the 2020 host country), the rest of Africa and other parts of the world, the organisers are comfortable that hosting a hybrid 2020 summit is the right way to go...

Issued by Africa Brand Summit 11 Aug 2020

Multi award-winning agency, Isobar Nigeria, walks away with another 8 awards at the recent Pitcher Awards

Isobar Nigeria cemented their position as an industry leader by scooping 8 awards at the prestigious Pitcher Awards. They have once again proven their ranking amongst the top creative agencies in Nigeria...

Issued by Dentsu Aegis Network 31 Jul 2020

The 50-year evolution of the Game brand

Popular South African retailer Game celebrates 50 years of trade this year...

26 Jun 2020

#ACACaresCovid19: Liquidity and the economics of advertising

In the first episode, industry leaders Thabang Skwambane, MD of FCB Joburg/Hellocomputer and Robbie Brozin, co-founder of global chicken empire Nando's, discuss the topic of liquidity and the economics of advertising. ...

23 Jun 2020

Sony, CSA embark on joint venture

Sony Music Entertainment Africa (SMEA) and Celebrity Services Africa (CSA) have embarked on a new joint venture to facilitate existing artist-brand opportunities and develop new talent on the continent...

22 Jun 2020

New Brand Love Story 2020 report reveals the world's most loved brands

The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns to help marketers reposition themselves for the new normal...

19 Jun 2020

CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...

15 Jun 2020

Volt Africa wins big at INMA Global Media Awards

Digitally integrated service provider Volt Africa won two prizes in the 2020 edition of International News Media Association's (INMA) prestigious Global Media Awards competition on Tuesday...

Issued by Volt Africa 4 Jun 2020

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