Subscribe to industry newsletters

DigitLab Academy partners with Damelin Online to further digital education in Africa

Mike Saunders, DigitLab Academy founder, has a passion for education, particularly teaching people how to make the most of technology to improve their life and business...

Issued by DigitLab 1 day ago

Sheraton marks guest experience transformation with new logo design

Marriott International's Sheraton Hotels & Resorts has unveiled a new logo paying homage to its past, depicting its vision for the future. The new design will appear across all collateral and websites from April 2019...

3 days ago

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

Sure, you listen to your customers, but do you listen to your employees?

Way back in the seventies, Peter Drucker said that business has only one purpose: to create a customer. That's where Marty Neumeier kicks off from in his recent book The Brand Flip...

By Johnny Johnson 11 Mar 2019

Sports sponsorship: The new playbook

When executed correctly, sports sponsorship is still one of the most powerful options to connect with an already highly engaged, highly emotional audience...

By Gareth Marshall 11 Mar 2019

Are employees the untapped marketing channel?

Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee advocacy is at its core, the promotion of an organisation through its staff...

By Pieter Groenewald 11 Mar 2019

Forget business as usual, build a brand ecosystem

Marketers need more than just optimised ad spend and clever campaigns to thrive in fast-changing times. We need thinkers who are prepared to shift business as usual...

By Lisa Steingold 7 Mar 2019

Gen Z requires new thinking, fresh approach

Are financial services providers able to cater to the demands of the next generation?...

By Walter van der Merwe 7 Mar 2019

HKLM delivers fresh new branding for Nigeria's telecoms giant, Glo

Sixteen years since leading African strategic branding and communications agency, HKLM, created the original brand name, positioning, identity and visual language for the then-new Nigerian telecommunications company, Glo, the agency has recently refreshed the brand with a new look and feel...

Issued by HKLM 5 Mar 2019

Using digital to personalise customer services in Africa

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and everything they do...

By Ntombi Mhangwani 22 Feb 2019

5 branding and packaging trends R&D managers need to know

If 2018 was the year of limited-edition packaging and personalisation (think FIFA World Cup 2018), 2019 promises to be the year of retro designs and futuristic formulations...

20 Feb 2019

Toys 'R' Us reincarnated as Tru Kids

Less than a year after Toys 'R' Us liquidated its assets and shut the doors to hundreds of toy stores and Babies 'R' Us stores in the U.S., the company has reemerged under a new brand...

13 Feb 2019

#NewBiz: Distell appoints WPP

Distell has appointed WPP's Team Liquid, a global holding company, to manage the full spectrum of its marketing communications for the company's portfolio of brands...

12 Feb 2019

Turkish Airlines teams up with Lego again

Turkish Airlines has teamed up with the Lego Movie team to create a new safety video featuring no less than 20-million of the toy bricks...

8 Feb 2019

Show more