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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

7 Apr 2026

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

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Bizcommunity repositions for the future

Bizcommunity repositions for the futureBizcommunity.com

"The Golden Age of Strategic PR" is the World PR Day’s (WPRD) official theme for 2026 (Image supplied)

World PR Day 2026 | "The Golden Age of Strategic PR”

17 Mar 2026

#Newsmaker | The man behind Africa's first AI-powered media monitoring network

#Newsmaker | The man behind Africa's first AI-powered media monitoring network

By Danette Breitenbach 13 Mar 2026

Company news

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Africa is not just chatting; it is closing deals

Dentsu Africa is not just chatting; it is closing deals

26 Mar 2026

Team Conviviality powers Pernod Ricard’s African growth with tech, data, and market-first media from Dentsu

Dentsu Team Conviviality powers Pernod Ricard’s African growth with tech, data, and market-first media from Dentsu

24 Mar 2026

AdHive Group introduces the Honeycomb: A smarter model for modern marketing

AdHive Group AdHive Group introduces the Honeycomb: A smarter model for modern marketing

16 Mar 2026

Kantar appoints Ndeye Diagne as chief strategy and transformation officer, MEA & Türkiye

Kantar Kantar appoints Ndeye Diagne as chief strategy and transformation officer, MEA & Türkiye

26 Feb 2026

4 stands, 1 sustainable philosophy

Scan Display 4 stands, 1 sustainable philosophy

24 Feb 2026

Consumers face climate burnout as fears over global conflicts increase

Kantar Consumers face climate burnout as fears over global conflicts increase

17 Feb 2026

Africa leads boldly as dentsu welcomes new global CEO

Dentsu Africa leads boldly as dentsu welcomes new global CEO

16 Feb 2026

Kantar announces senior appointments in South Africa and Africa

Kantar Kantar announces senior appointments in South Africa and Africa

20 Jan 2026

Hidden truths, hunting treasure and heroes on the History Channel

Hearst Networks Africa Hidden truths, hunting treasure and heroes on the History Channel

2 Dec 2025

Resilience, creativity, and impact: The dentsu Africa story

Dentsu Resilience, creativity, and impact: The dentsu Africa story

2 Dec 2025

Urban Brew Studios’ Young, Famous & African takes Best Non-Scripted Series at NFTAs 2025

Urban Brew Studios Urban Brew Studios’ Young, Famous & African takes Best Non-Scripted Series at NFTAs 2025

27 Nov 2025

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RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

Danette Breitenbach 31 Mar 2026

The Gerety Awards full global executive jury for its 2026 edition has been announced (Image source @The All Industry Club )

Gerety Awards announces 2026 global executive jury

3 Mar 2026

Wpp's One Southwark Bridge campus in London (Image source @ WPP

Elevate 28: WPP's strategy to transition into a single company

27 Feb 2026

Sven Huberts (left) has been appointed LePub global president, with (right) Bruno Bertelli, CEO and CCO, LePub Worldwide (Image supplied)

Sven Huberts’ appointed LePub global president

19 Feb 2026

France is the Cannes Lions 2026 Creative Country of the Year Award (Image source: © 123rf )

#CannesLions2026: Creative Country 2026 awarded to France

18 Feb 2026

The top young creatives who won the chance to represent Kenya globally at Cannes Lions 2026 (Image supplied)

#CannesLions2026 Young Kenyan creatives set for Young Lions competition

11 Feb 2026

Next Narrative Africa Fund (NNAF) has partnered with Parrot Analytics to leverage world-class analytics to prove that African narratives are a globally undervalued asset class (Image source: © 123rf )

Study to prove African narratives are a globally undervalued asset

5 Feb 2026

The Loeries Official Rankings 2025 have been announced with Joe Public dominating the top spots (Image source: © Loeries)

The Loeries Official Rankings 2025, Joe Public dominates top spots

2 Feb 2026

WPP has launched WPP Production, which brings together all its creative producers into a single global platform (Image source: © WPP )

WPP launches world’s largest content production powerhouse

23 Jan 2026

Bananas CCO Safaraaz Sindhi on inaugural One Show Indies Jury

Bananas CCO Safaraaz Sindhi on inaugural One Show Indies Jury

20 Jan 2026

Apple Music's Africa Rising Class of 2026: The next wave of African music pioneers

Apple Music's Africa Rising Class of 2026: The next wave of African music pioneers

13 Jan 2026

Who to watch: Africa's Top 10 PR professionals

19 Dec 2025

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Omnicom's restructure: Who's in and who's out

3 Dec 2025

Inaugural Blackweek Africa edition location announced

24 Nov 2025

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

The International Andy Awards Africa regional jurors announced

10 Nov 2025

Media leaders and innovators shine at the 2025 Broadcast Media Awards

6 Nov 2025

WPP Cindy Rose on Q3 performance: “There is a lot to do”

30 Oct 2025

Warc: The correlation between creativity and effectiveness

28 Oct 2025

International Andy Awards regional chairs, including Africa, named

2 Oct 2025

Gerety Awards 2025 winners - VML named Global Network of the Year

9 Sep 2025

WPP announces key global leadership appointments

5 Sep 2025

BBC has a long history in Africa. New book offers a critical take on the broadcaster

Albert Sharra, Anthony Mavuto Gunde and Jimmy Kainja 5 Sep 2025

Warc: 3 themes from Cannes Lions for commercial success

14 Aug 2025

Dentsu Digital Inc. awarded New York Festivals 2025 Best of Show Award

13 Jun 2025

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