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#BizTrends2020: The future of retailing in sub-Saharan Africa
#BizTrends2020: The future of retailing in sub-Saharan Africa

Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's population will surpass that of China. The way consumers shop in the region is ever-changing...

By Christele Chokossa 8 Jan 2020

Company news
#BizTrends2020: Retail and Gen Z in 2020 - who they are and what they want

Although this generation has less spending power than Millennials, it is estimated that 40% of consumer spending will be attributed to Generation Z consumers in 2020...

By Semona Pillay 9 Jan 2020

#BizTrends2020: How SA retailers can keep growing in a digital world

Not a week goes by without spotting more headlines about online shopping and the global shift to mobile connectivity...

By Cecil Ungerer 6 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand

Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...

By Ailsa Wingfield 6 Jan 2020

Welcome to a new customer experience world

As business heads into 2020, the way customer experience is managed will irrevocably change. Ushering in this new era will be technologies like artificial intelligence (AI) and machine learning (ML) which have already impacted how companies engage with their end-users...

By Paul McIntyre 13 Dec 2019

2020: Building the emotive link between customers and our brands

The ability to build an emotional connection between a brand, an entertainment property, a service, and its consumers, is becoming very much more difficult...

By Alan Radmall 12 Dec 2019

Customers can now contact Makro directly via WhatsApp

Makro has launched a WhatsApp service allowing customers to instantly engage with the retailer's customer care team...

5 Dec 2019

Clicks announces Engen as new fuel rewards partner

Shell's loyalty partnership with Clicks came to an abrupt end this November, just before the health and beauty retailer announced that it has entered into an agreement with Engen instead...

2 Dec 2019

Strategies to unlock retail growth in 2020

To keep up with the lightning-fast pace of change in global retail, most of which is technology-driven, SA's retail decision-makers have to embrace a new mindset that is less risk-averse...

By Gareth Hawkey 28 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

At Ask Afrika's 'Aha moment' market research intelligence Cape Town Roadshow, MD Sarina de Beer combined insights from their latest Ask Afrika Icon Brands benchmark report to isolate the latest customer loyalty trends. Here's what your business needs to know...

By Leigh Andrews 21 Nov 2019

What to consider before jumping on the Black Friday bandwagon

Black Friday, once only a North American marketing frenzy, has become a critical entry in the calendars of South African retail business owners...

20 Nov 2019

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Dion Jerling, co-founder of Connect Earth was chair of the third and final day of AfricaCom 2019's keynote sessions. He said there had been closer to 17,000 attendees than predicted 15,000 and convened a panel discussion on getting user experience (UX) right...

By Leigh Andrews 15 Nov 2019

Continuous adaptation: Staying ahead of customer needs

As customers' needs evolve, retailers must adapt to meet those needs, or better yet, stay ahead of them. Retailers must rethink the traditional test and learn cycles...

By Melissa Campbell 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

By Leigh Andrews 7 Nov 2019

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