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#ECO19: Is your mobile commerce strategy excluding the mass market?

When you design for mobile, consider what you're building for, and more importantly, who you're building for. The small percentage with beautiful, high-end phones, or for 61% of the market?

By Lauren Hartzenberg 2 days ago

#SeamlessSA: 6 steps to starting an e-commerce store in South Africa

Starting an online business in South Africa can be a tricky minefield. Luckily, Insaka E-Commerce Academy CEO Warrick Kernes let us in on his six top steps to start an online business...

By Maroefah Smith 2 days ago

#ECO19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 20 Mar 2019

#SeamlessSA: A holistic approach to delivering great retail customer experience

Opening her presentation at Seamless Southern Africa, Edcon's Lauren King shared her understanding of customer experience...

By Lauren Hartzenberg 20 Mar 2019

#ECO19: Why brands need to create emotional experiences for Generation CX

The eCommerce Africa conference kicked off at CTICC on 19 March with a keynote session by Chantel Botha, founder of BrandLove, titled: 'More than a feeling, on why CX is the #1 competitive differentiator'. Here's what you missed...

By Leigh Andrews 19 Mar 2019

2019 Research Conference to unpack retail trends, tech and the 'Afripolitan' consumer

The 9th Annual South African Council of Shopping Centres Research Conference, a mainstay event on SA's shopping centre and retail industry calendar, is set to take place at the Maslow Hotel in Johannesburg on 3 April...

19 Mar 2019

#SeamlessSA: Ink Eze's 5 actionable tips to grow an online community

Nigerian entrepreneur Ink Eze knows how to grow an online community: her wedding community Bella Naija Weddings has over three million followers on Instagram...

By Maroefah Smith 19 Mar 2019

#SeamlessSA: Physical retail needs to step up

Traditional brick and mortar retailers still have a future despite the boom in online retail, but they have to be open to change...

By Lauren Hartzenberg 18 Mar 2019

Is your organisation customer centric?

By the year 2020, poor customer experiences will destroy 30% of digital business projects. Will yours be one of them? What does it mean to be customer-centric?...

14 Mar 2019

#SeamlessSA: 6 questions to ask if you want more from your store

Product of the Year South Africa's CEO Preetesh Sewraj shares think points on using design and insights to get more out of your physical stores...

By Lauren Hartzenberg 14 Mar 2019

8 trends driving innovation in sub-Saharan Africa

Across all consumer industries, innovation in sub-Saharan Africa is seeing new products and services offered to address challenges the continent faces...

12 Mar 2019

Loyalty is about more than just points

An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives - but the days of offering points as the frontline reward are long gone...

8 Mar 2019

Retail marketing and point of purchase trends for 2019

Frank Mayer and Associates, Inc.'s company thought leaders are peeking into their crystal balls to predict what the coming 365 days have in store for the retail and point-of-purchase industries...

By Leo Van De Polder 28 Feb 2019

Keeping on trend in digital retail

As we approach the third month of 2019, some interesting trends are being predicted and already seen, in the retail and online market segment. Considering that December was a tough one for SA retailers...

27 Feb 2019

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