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#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Dion Jerling, co-founder of Connect Earth was chair of the third and final day of AfricaCom 2019's keynote sessions. He said there had been closer to 17,000 attendees than predicted 15,000 and convened a panel discussion on getting user experience (UX) right...

By Leigh Andrews 3 days ago

Cotton On Group backs quality education in South Africa

If you've purchased a Foundation product sold near the till point of a Cotton On Group store, you've contributed to raising the equivalent of R1bn for educational projects...

By Lauren Hartzenberg 3 days ago

How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated...

By Ashleigh Wainstein 3 days ago

Activate shopper senses and grow in-store sales - Mood Media

Sensory marketing has positive emotional, cognitive and behavioral impacts on shoppers in-store, notes a new behavioural study...

13 Nov 2019

#AfricaCom: Chat commerce leapfrogs in Africa

Chat commerce and chat banking have revolutionised the way companies are serving their customers. Without having to invest in new architecture, companies are able to meet and engage with their clients on the platforms of their choice...

13 Nov 2019

Tommy Hilfiger aims for 100% 3D apparel design

Tommy Hilfiger, owned by PVH Corp., is incorporating 3D design technology into all global apparel design teams at its headquarters in Amsterdam...

11 Nov 2019

5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

By Leigh Andrews 7 Nov 2019

Why data is more important than ever to customer experience

In today's world, the margin between businesses that thrive and those that merely survive is growing increasingly narrow...

By Brent Haumann 6 Nov 2019

The importance of brand positioning in a depressed economy

When the going gets tough, the marketing budget gets slashed. It's an age-old truism that marketing activities are among the first to be cut back during austere times...

By Nona Koza and Gabrielle Gray 5 Nov 2019

P&G SA invests in local Always manufacturing plant

Procter & Gamble is investing R300 million in South Africa's manufacturing sector...

5 Nov 2019

Agreement ensures Khoi, San earn share of Rooibos trade

The Khoi-Khoi and San communities are set to benefit from the commercialisation of Rooibos, following the signing of a historic Access and Benefit-sharing agreement...

4 Nov 2019

#FairnessFirst: Go beyond pink branding for true female customer satisfaction

Her focus on how financial services, in particular, tend to connect with females consumers in the wrong way was a stand-out section of Barbara Cador, global head of Kantar's CX+ initiative's opening presentation at the Cape Town version of the Kantar customer experience (CX) advantage 2019 masterclass...

By Leigh Andrews 4 Nov 2019

Taste Holdings sells Starbucks SA amid plans to exit food business

JSE-listed management group Taste Holdings has announced plans to sell the South African Starbucks franchise for R7 million...

1 Nov 2019

Warehousing: A foundation for economic growth

Warehouses tend to be one of the most ignored elements of infrastructure and logistics, but are a fundamental part of the supply chain...

By Geoffrey White 1 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Marketing insights continued at Kantar customer experience (CX) advantage 2019 masterclass when Collective ID's Zanele Ntulini took to the platform to share a practical guide in explaining what we often forget in aligning the customer experience with the brand promise when tackling customer experience projects...

By Leigh Andrews 31 Oct 2019

Drink gin, help the pangolins

Conservation non-profit Pangolin.Africa has partnered with New Harbour Distillery in Cape Town to launch Pangolin Gin, a limited-edition craft gin sold in support of the organisation's pangolin awareness...

8 Nov 2019

Continuous adaptation: Staying ahead of customer needs

As customers' needs evolve, retailers must adapt to meet those needs, or better yet, stay ahead of them. Retailers must rethink the traditional test and learn cycles...

By Melissa Campbell 8 Nov 2019

Providing full visibility and insight for an improved CX journey

With subdued investment levels and consumer spending being curbed, there is no doubt that local businesses face an uphill battle...

By Gerrit de Villiers 31 Oct 2019

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