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Using e-commerce data to build successful pricing strategies

Euromonitor International's new report looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product...

17 Apr 2019

The need for speed in modern retail

In an age where leisure time is an increasingly precious commodity, customers are placing an even greater premium on convenience...

By Refilwe Maluleke 8 Apr 2019

PwC releases consumer insights survey for 2019

Anton Hugo, retail & consumer leader for PwC Africa and associate directors Rashaad Fortune and Andries Geertsema presented PwC's 2019 Global Consumer Insights Survey at the Peech Hotel in Johannesburg on 3 April...

3 Apr 2019

Consumer demand at the forefront of African business priorities

There are interesting shifts in African manufacturer and retailer business priorities and a growing appreciation for the fact that no one-size-fits-all approach is enough to ensure ongoing success in sub-Saharan Africa...

28 Mar 2019

Study shows women drive between 70% and 80% of all consumer purchasing

Marketing is finally moving beyond the "make it pink for the female market" strategy and acknowledging that, as well as shopping for themselves, women tend to control family finances, and also make purchasing decisions on behalf of those in their care, including children and elderly family members...

27 Mar 2019

2019 Research Conference to unpack retail trends, tech and the 'Afripolitan' consumer

The 9th Annual South African Council of Shopping Centres Research Conference, a mainstay event on SA's shopping centre and retail industry calendar, is set to take place at the Maslow Hotel in Johannesburg on 3 April...

19 Mar 2019

Is your organisation customer centric?

By the year 2020, poor customer experiences will destroy 30% of digital business projects. Will yours be one of them? What does it mean to be customer-centric?...

14 Mar 2019

#SeamlessSA: 6 questions to ask if you want more from your store

Product of the Year South Africa's CEO Preetesh Sewraj shares think points on using design and insights to get more out of your physical stores...

By Lauren Hartzenberg 14 Mar 2019

8 trends driving innovation in sub-Saharan Africa

Across all consumer industries, innovation in sub-Saharan Africa is seeing new products and services offered to address challenges the continent faces...

12 Mar 2019

Mindset matters more than income when it comes to consumer prosperity - Nielsen

When it comes to feeling prosperous, mindset matters more than income, according to the results of Nielsen's new 2019 Changing Consumer Prosperity Report...

11 Mar 2019

The cause and effect of behaviour economics

Psychologically, we are programmed to respond well to being rewarded for good behaviour...

11 Mar 2019

Amazon, Starbucks, Apple and Google leaders in guiding customer journey

Chief marketing officers believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right...

5 Mar 2019

Why the rise of digital commerce holds promise for Africa

80 million young people will benefit from the rise of digital commerce in Africa by 2030, according to a new report released by the Mastercard Foundation in partnership with BFA...

28 Feb 2019

The diversification of retail in Kenya

Kenya's retail sector is diversifying with the entry of new players and international brands into the market. This is despite the retail sector growing at a "lethargic rate"...

22 Feb 2019

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