Media Africa

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Media24 recognised at INMA Global Media Awards

Media24 Media24 recognised at INMA Global Media Awards

13 May 2026

Advertise your job vacancies

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

Company news

More company news | Submit

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Mediamark Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

15 May 2026

Protecting African stories from the threat of piracy

MultiChoice Protecting African stories from the threat of piracy

15 May 2026

The Kantar BrandZ Most Valuable Global Brands 2026

Kantar The Kantar BrandZ Most Valuable Global Brands 2026

14 May 2026

Bizcommunity repositions for the future

Bizcommunity.com Bizcommunity repositions for the future

1 Apr 2026

Africa is not just chatting; it is closing deals

Dentsu Africa is not just chatting; it is closing deals

26 Mar 2026

Team Conviviality powers Pernod Ricard’s African growth with tech, data, and market-first media from Dentsu

Dentsu Team Conviviality powers Pernod Ricard’s African growth with tech, data, and market-first media from Dentsu

24 Mar 2026

AdHive Group introduces the Honeycomb: A smarter model for modern marketing

AdHive Group AdHive Group introduces the Honeycomb: A smarter model for modern marketing

16 Mar 2026

Kantar appoints Ndeye Diagne as chief strategy and transformation officer, MEA & Türkiye

Kantar Kantar appoints Ndeye Diagne as chief strategy and transformation officer, MEA & Türkiye

26 Feb 2026

4 stands, 1 sustainable philosophy

Scan Display 4 stands, 1 sustainable philosophy

24 Feb 2026

Consumers face climate burnout as fears over global conflicts increase

Kantar Consumers face climate burnout as fears over global conflicts increase

17 Feb 2026

Africa leads boldly as dentsu welcomes new global CEO

Dentsu Africa leads boldly as dentsu welcomes new global CEO

16 Feb 2026

Kantar announces senior appointments in South Africa and Africa

Kantar Kantar announces senior appointments in South Africa and Africa

20 Jan 2026

More news

Isu Elihle Awards open for entries with R30,000 for first place

Isu Elihle Awards open for entries with R30,000 for first place

1 day

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Supersport's Fifa World Cup Sleep can wait campaign launches

11 May 2026

The 2026 Cannes Lions Shortlisting Jury includes increased representation from Africa (Image supplied)

#CannesLions2026 | Increased representation from Africa on shortlisting juries

8 May 2026

Source:

Social media overtakes TV as Kenya’s top news source

5 May 2026

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

"Consistent organic growth remains our North Star. While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025," says Cindy Rose, WPP CEO (Image source: @ WPP

No surprises in WPP Q1 results

28 Apr 2026

Google Earth AI integration bridges the gap between digital marketing and physical reality

Google Earth AI integration bridges the gap between digital marketing and physical reality

23 Apr 2026

The Sabre Awards EMEA shortlist includes top SA and African PR agencies (Image source: © Provoke Media

SA and African agencies feature on Sabre Awards EMEA shortlist

20 Apr 2026

iME appoints Carol Tshabalala as CEO, Africa

iME appoints Carol Tshabalala as CEO, Africa

17 Apr 2026

Source:

Death of Burundi's communications minister raises questions

Vincent Mumo Nzilani 17 Apr 2026

(Source: @Meet Frank Publicis has announced its Q1 2026 results

Publicis outperforms industry, confirms growth guidance for 2026

14 Apr 2026

The two journalists will be given training at The Economist in London. Source: ICFJ.

Kenyan and Zambian journalists win Michael Elliott Award

14 Apr 2026

Source:

2026 applications open for MTN’s Pan-African journalism programme

8 Apr 2026

New York Film Awards: SA school shortlisted

2 Apr 2026

Tunisian journalist sentenced amid union outcry over media repression

1 Apr 2026

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

Danette Breitenbach 31 Mar 2026

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

#BehindtheCampaign | Guinness Extra: Inspired by fans

26 Mar 2026

African finalists shine in Wan-Ifra's 2026 Digital Media Awards

20 Mar 2026

World PR Day 2026 | "The Golden Age of Strategic PR”

17 Mar 2026

Khaby Lame is the world’s most followed TikToker: the story of a Senegalese‑born star who sold his identity

Fanny Georges 16 Mar 2026

#Newsmaker | The man behind Africa's first AI-powered media monitoring network

Danette Breitenbach 13 Mar 2026

TikTok provides $200,000 in ad credits to expand AI media literacy in sub-Saharan Africa

11 Mar 2026

Gerety Awards announces 2026 global executive jury

3 Mar 2026

Elevate 28: WPP's strategy to transition into a single company

27 Feb 2026

ADC 105 African jury members on creativity and judging

19 Feb 2026

Sven Huberts’ appointed LePub global president

19 Feb 2026

Let's do Biz