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Kevin Ndinguri, managing director at UM.
#Newsmaker: Kevin Ndinguri, UM's new MD

Full-service media agency UM recently appointed Kevin Ndinguri, who has spent the last year as client managing partner at UM Africa, as MD of the local team...

By Jessica Tennant 29 Nov 2019

Creating relevant brands for African audiences
Creating relevant brands for African audiences

WarnerMedia recently hosted a panel discussion around creating relevant brands for African audiences at Discop Johannesburg 2019. Julien Borde, head of Channels for France, French-speaking territories, Africa and Israel tells us more about how the company plans to implement these insights across the African market...

By Jessica Tennant 22 Nov 2019

Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .
Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar chats to president and CEO of Scopen International, Cesar Vacchiano, who visited South Africa earlier this month to present the findings from the recent Agency Scope Study...

By Juanita Pienaar 22 Nov 2019

Image source: PwC global entertainment and media outlook.
#PwCOutlook: E&M gets personal

The main findings of the 10th edition of the African version of the PwC Entertainment and Media Outlook: An African perspective, 2019 - 2023 was recently presented in Johannesburg...

By Danette Breitenbach 15 Nov 2019

Image source: Gallo/Getty Images.
Of foxes and paradoxes in the media henhouse

Future historians may well scramble to understand what was going on at the Media Freedom Conference in London and the simultaneous Social Media summit at the White House (held earlier this year in July). They will surely be confounded by media policy in the post-broadcast era by looking at these two events. And they will struggle to reconcile what is claimed to be policy against what is actually practised on the ground...

By Derek Abdinor 17 Sep 2019

Image credit: 95C from Pixabay.
Reaching the base-of-the-pyramid consumer

Two years ago, I was exposed to a course that completely blew my mind but also spoke to my heart...

By Lorraine Gwewera 10 Sep 2019

MTA expert, Joel Rubinson at the MMA SA's recent Thought Leadership Event, The Future of Attribution.
MTA expert Joel Rubinson on the future of attribution

The Mobile Marketing Association of SA's (MMA SA) recent thought leadership event, The Future of Attribution, focused on MTA with guest speaker, Joel Rubinson...

By Danette Breitenbach 3 Sep 2019

All the panellists. Picture © Goethe-Institut South Africa.
Future of Journalism: A sector in crisis

The future of journalism is about the future of democracy, but all over the world journalism is in a crisis - a crisis that threatens not only the journalism sector but democracy itself...

By Danette Breitenbach 30 Aug 2019

Empowering news organisations through technological innovation
Empowering news organisations through technological innovation

Google launched the Google News Initiative, followed by the GNI Innovation Challenge to aid publishers in Africa transition to digital. We speak to Google's Mich Atagana about the initiative...

By Louise Marsland 28 Aug 2019

#Loeries 2019: Brand SA tells untold stories
#Loeries 2019: Brand SA tells untold stories

One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...

By Angie White 22 Aug 2019

Kantar CEO, Eric Salama. Image supplied.
Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...

By Juanita Pienaar 5 Aug 2019

Image credit: Aaron Sebastian on Unsplash.
Is it premium versus programmatic or premium and programmatic?

The media landscape is changing rapidly and the way that media agencies are planning and buying digital media is ever-evolving...

By Mark Botha 29 Jul 2019

VR will reshape our entertainment experiences
VR will reshape our entertainment experiences

Virtual Reality (VR) has a long way to go before it bursts into the mainstream, but there are signs that the technology is starting to mature...

By Ernst Wittmann 29 Jul 2019

While print may be dying, traditional journalism is certainly adapting
While print may be dying, traditional journalism is certainly adapting

Rachel Briant, director and head of communications at Without A Doubt agency writes about preserving the old craft and what marketers can do about it...

By Rachel Briant 12 Jul 2019

Ad Tech Masterclass in Nigeria.
Creating a brand safe environment for advertisers in Africa

Masterclasses on programmatic advertising buying have been held by 365 Digital in Nigeria, as well as other African markets...

By Louise Marsland 11 Jul 2019

Photo by rawpixel.com from .
Turning big data into even bigger stories

At its root, data storytelling is about using the facts and numbers to craft stories that create a deeper connection with the real person at the end of the data...

By Kamo Mogashoa 18 Jun 2019

Debbie McIntyre, marketing and research director at Spark Media. Image supplied.
#Roots2019: Brand loyalty is dead

Brands like to think that everyone loves their brand, but the harsh reality is that while they use your brand, they also use everyone else's brands...

By Danette Breitenbach 12 Jun 2019

#AWE2019: Highlights from Day 2
#AWE2019: Highlights from Day 2

The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 2...

By Johan Walters 31 May 2019

#AWE2019: Highlights from Day 1
#AWE2019: Highlights from Day 1

The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 1...

By Johan Walters 30 May 2019

The dilemma of leadership in the advertising and media industry
The dilemma of leadership in the advertising and media industry

How are leaders in our industry chosen? Often, the position goes to someone who is 'likeable' and a natural 'people's person'. Oh, and often very good at their job. But is that the real qualities that we need in a leader? I don't think so...

By Chris Botha 16 May 2019

Photo by Jon Flobrant on
Explaining the explainer video: how to write a good video script

Explainer videos. Also known as whiteboard animations, illustrated stories, and fast-draw videos. They're either the best thing ever for your product, service or brand, helping you to unpack what you do quickly and compellingly. Or they're an expensive piece of website filler that few visitors watch, and almost no one views all the way to the end...

By Tiffany Markman 6 May 2019

Kenyan filmmaker, Wanuri Kahiu, on the set of her film, Rafiki.
#DesignIndaba2019: We need to believe in African mermaids

It is important to tell the joyful African stories, not just those of pain and suffering...

By Louise Marsland 4 Mar 2019

Roundtable participants discussing industry issues in Cape Town last week.
Can broadcast media disrupt traditional buying structures to accommodate startup businesses?

Can performance-based pricing models be the future of offline advertising in South Africa? This is one of the industry issues that were discussed in a roundtable discussion in Cape Town last week...

By Irina Herf 18 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

Crisis communication: Key lessons from 2018
Crisis communication: Key lessons from 2018

As a PR professional, crisis communication is all about getting your client out of the storm with the least amount of damage, whether it's to the organisation or its reputation...

By Leago Monareng 31 Jan 2019

#BizTrends2019: Convergence, connections and trust
#BizTrends2019: Convergence, connections and trust

Jessica Tennant reports back on Charles Stuart's analysis of the annual 'Entertainment Media Outlook: An African Perspective', specifically with regard to three key trends in the entertainment and media space...

By Jessica Tennant 31 Jan 2019

Francois van Dyk, heads up Operations at Ornico.
#BizTrends2019: PR measurement and evaluation trends

The public relations industry has recently seen many challenges. From the rise of "digital PR", social media and fake news, most would agree that the industry needs to rethink many of the basics on which it has always operated...

By Francois van Dyk 25 Jan 2019

Agile, mobile, and accessible: Programmatic is the new startup
Agile, mobile, and accessible: Programmatic is the new startup

Many marketing departments will have to decide how much of their digital adspend should go on premium inventory and how much should go on programmatic. Keabetswe Kgomongwe from Hoorah examines why we should reframe the choice by comparing the two to established businesses and startups respectively...

By Keabetswe Kgomongwe 17 Jan 2019

Why the wall?
Why the wall?

Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...

By Chris Botha 16 Jan 2019

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