Senior Marketing Manager

Position overview:

We are seeking a senior marketing manager who will build and scale a world-class marketing organization to drive rapid revenue, data-driven marketing, and shape the growth of global marketing strategy.

Managing promotion, demand generation, global branding, and product marketing

The ideal candidate is a strategic thinker with hands-on execution capabilities, a passion for climate innovation, and the ability to translate complex environmental solutions into compelling narratives that engage global stakeholders. The candidate should have a strong background in storytelling, visual design, and content marketing.

 Key responsibilities:

• Lead the execution of a global marketing strategy that advances the company’s growth, environmental impact goals, and leadership in climate innovation.
• Plan and execute new launches in different regions around the world in collaboration with communications agency partner.
• Lead data-driven lead generation to build a qualified pipeline, increase market reach, and support revenue growth across priority regions and sectors
• Execute marketing campaigns, including test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations.
• Lead performance marketing across website, content, events, employee branding and direct marketing campaigns.
• Collaborate with scientists, engineers, and business leaders to translate complex concepts into accessible, engaging narratives
• Develop case studies and success stories to highlight the real-world impact of BlueGreen’s solutions
• Manage multi-channel campaigns and content to educate the public and key stakeholders on environmental issues, especially harmful algal blooms.
• Engage with NGOs, academic institutions, and government agencies to support advocacy and partnership efforts.
• Oversee creation and maintenance of internal and external content and events, including the website, blogs, newsletters, videos.
• Plan and organise conventions, conferences, and trade shows; prepare engaging displays and collateral and provide post-event reports and analysis.
• Develop and manage brand storytelling, visual identity, and design across all platforms.
• Lead product marketing, including value messaging, positioning, and sales enablement materials.
• Manage agencies, vendors, and internal contributors to execute marketing goals effectively.

 Qualifications:

• 10+ years of experience in B2G / B2B global marketing-must
• 8+ years of experience, preferably in climate tech, environmental science, water technologies, or mission-driven sectors – Big Advantage
• Bachelor’s degree in communications, journalism, marketing, or a related field-must
• Experience engaging stakeholders across public, private, and community sectors – Must
• Demonstrated success in designing and executing data-driven lead generation programs that drive measurable pipeline and revenue growth across international markets.
• Proven ability to build brand visibility and drive demand generation in global markets
• Strong background in content marketing, visual storytelling, and digital engagement
• Proficient in marketing analytics tools, CRM platforms (e.g., HubSpot, Monday), and digital marketing systems
• Experience working in a global, fast-paced, high-growth, impact-focused organization
• Create compelling content, including articles, reports, presentations, social media posts, videos, and infographics
• Manage content across multiple platforms, including the company website, social media, and marketing materials
• Strong experience using AI tools for content creation and storytelling.
• Familiarity with design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign)including video and animation-An advantage.
• Passionate about environmental sustainability and water innovation
•  *Required Link to marketing/content material as part of the application.

Why join us?

• Be part of a mission-driven company making a real impact on global water sustainability.
• Work alongside leading scientists and innovators in environmental technology.
• Opportunity to shape the company’s narrative and influence global stakeholders.
• Competitive salary, benefits, and opportunities for career growth and a great global culture.

Company Description

Our Mission
BlueGreen Water Technologies is leading the charge in helping preserve and promote life on Earth by restoring, safeguarding, and optimizing the health, and safety of waterbodies worldwide – including their wildlife and aquatic biodiversity, ecosystems, and economies – by pioneering and applying proven scientific ingenuity and deep tech solutions.
Our technology suite includes an AI-based software platform with near-real-time remote monitoring of water bodies to enable intelligent, precision-based treatments using our patented nature-based products.

Posted on 29 Jul 09:24, Closing date 16 Aug