Senior Performance Marketing Manager

Job description

We are a fast-growing global business focused on delivering premium digital experiences across multiple international markets. Our culture is fast-paced, commercially driven and highly collaborative, with a strong focus on innovation, performance and measurable growth.

Who are we looking for

We are looking for a commercially focused Performance Marketing Manager who thrives on using data, insights and experimentation to drive scalable growth.

You are equal parts strategist, analyst and hands-on operator - comfortable managing campaigns, interrogating performance data and translating insights into real business impact. You enjoy challenging assumptions, identifying opportunities and continuously improving ROI across digital channels.

What will you do

• Own and drive paid digital performance across multiple global brands
• Manage and optimise campaigns across Google, Meta, LinkedIn, TikTok and BingMonitor and improve key performance metrics including ROI, CAC/CPA and ROAS
• Analyse full-funnel performance data to identify growth opportunities and improve conversion rates
• Lead ongoing testing and experimentation across audiences, creatives, landing pages and bidding strategies
• Develop audience segmentation and targeting strategies based on customer behaviour and market insights
• Partner with SEO, CRM and content teams to align acquisition and retention strategies
• Build clear reporting dashboards and present performance insights and recommendations to leadership
• Manage budgets, forecasting, reconciliation and campaign performance reviews
• Work closely with agencies and platform partners to ensure strong delivery and accountability
• Stay up to date with digital marketing trends, platform changes and evolving attribution models

What do you need

• 8+ years’ experience in digital/performance marketing across B2C and B2B environments
• Agency experience
• Strong hands-on experience across PPC, Paid Social, Display and SEO
• Deep understanding of Google, Meta, LinkedIn and TikTok advertising platforms
• Proven success in scaling paid acquisition campaigns while improving ROI and efficiency
• Strong analytical and commercial mindset with advanced experience using GA4, platform analytics and Excel
• Experience designing and managing structured testing and optimisation programmes
• Understanding of attribution, tracking, conversion modelling and modern measurement practices
• Experience working across multiple markets and localising campaigns for different audiences
• Strong stakeholder management, communication and presentation skills
• Leadership experience managing and developing marketing teams
• Ability to work independently in a fast-paced, growth-focused environment

• Experience within subscription-based, SaaS, financial services or other considered-purchase sectors
• Exposure to CRM/lifecycle marketing and retention strategies
• Experience using BI tools such as Looker, Power BI or Tableau
• Basic SQL knowledge advantageous

Requirements

• Digital marketing
• Paid media
• Performance marketing