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Trade Marketing and Campaign Specialist
| Remuneration: | cost-to-company |
| Location: | Johannesburg |
| Job level: | Mid |
| Type: | Permanent |
| Company: | THE SKILLS MINE |
Job description
Requirements- A Bachelor’s degree or diploma in Marketing, Business, Communications, or a related field.
- A minimum of 3–5 years of experience in trade marketing or retail marketing.
- Experience managing POS and campaign logistics.
- Exposure to ATL and BTL marketing principles.
Responsibilities:
- Implement trade marketing campaigns across banking environments and activation sites.
- Localise national campaigns while maintaining brand consistency.
- Develop and manage POS materials and merchandising tools.
- Collaborate on GTM campaigns for new launches and key initiatives.
- Plan and execute roadshows and community engagement events.
- Align with retail partners on activation strategies and visibility support.
- Distribute necessary materials to partners for campaign execution.
- Assist in trade marketing calendar planning and budget management.
- Track campaign effectiveness and channel KPIs.
- Gather feedback and incorporate learnings into planning.
Requirements
- ATL (Above the line) Advertising
- BTL (Below the line) Advertising
- Data Analysis
- Marketing
- Project Management
- Trade Marketing
Posted on 27 Oct 09:13, Closing date 23 Nov
Connecting highly talented individuals with organisations that recognise the power of talent to optimise business effectiveness.
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